Here are the keys to unlock the black box
Blogs, playbooks, webinars, stories, and more to help you turn social media into new donors, dollars, and data.
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Blog
9 Donor Retention Strategies for Lasting Support
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A Guide to Donor Loyalty Program Software
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8 Essential Nonprofit Donor Prospecting Tools
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How To Turn On Facebook Giving Tools
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5 Best Donor Segmentation Tools for Nonprofits
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How to Convert Followers to Donors: A Simple Guide
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Personalized Donor Journeys: A Step-by-Step Guide
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7 Personalized Donor Messaging Examples That Work
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How to Improve Donor Retention Rate: A Practical Guide
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Beyond the Ask: A Guide to Two-Way Donor Engagement
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How to Use Facebook Messenger for Donations & Raise More
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A Guide to Social Media Donation Processing
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How to Engage Social Media Followers for Donations
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How to Get In-Stream Social Media Donations
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How to Master Messenger Donor Engagement
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The New Messenger Era for Nonprofits (and How GoodUnited Powers It)
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How Peer-to-Peer Fundraising Works: A Complete Guide
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The 2026 Tax Laws Just Opened the Door to 90% of Americans as New Donors
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How to Drive Nonprofit Social Media Engagement to Donation
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How to Build an Integrated Social Media Donation Page
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A Nonprofit's Guide to Social Direct Messaging
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8 Latest Peer-to-Peer Donation Platforms for 2026
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10 Best Practices for Virtual Fundraising Events
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Decline of Individual Giving Nonprofits: Why & How to Fix It
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Social Direct Messaging Fundraising for Nonprofits: A Strategic Guide
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Direct Message Fundraising: Turn Followers into Donors
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5 Smart Donor Database Segmentation Examples
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How to Host a Successful Virtual Fundraiser in 8 Steps
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How to Build a Social Media Donor Conversion Strategy
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7 Essential Tools to Convert Followers to Donors
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6 Best Customizable P2P Fundraising Pages
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5 Essentials for a Fundraising Performance Dashboard
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The Ultimate P2P Fundraising Software Comparison
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Conversational Marketing for Nonprofits: A Starter Guide
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9 Conversational Fundraising Examples That Work
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Mastering One-on-One Supporter Conversations
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What Is Conversational Fundraising? A Modern Guide
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8 Best P2P Fundraising Sites: A Full Review
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5 Social Media Fundraising Post Examples to Inspire
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Facebook Fundraising Challenges: A Step-by-Step Guide
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The Structural Decline in Charitable Giving, Explained
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Online Community Fundraising: The Complete Guide
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How Nonprofits Can Reach New Supporters Online
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How Nonprofit Leaders Fix Donor Pipeline Challenges
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6 Best Fundraising Reporting Tools to Raise More
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4 Proven Social Giving Campaigns for Nonprofits
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The Essential Peer-to-Peer Fundraising Best Practices
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Social Media Supporter Acquisition for Nonprofits: A Guide
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The 5 Best Social Media Platforms for Fundraising
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6 Best Facebook Messenger Fundraising Tools
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10 Best Donor Retention Platforms for Nonprofits
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15 Best Facebook Challenge Ideas for Nonprofits
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5 Best Donor Segmentation Software for Nonprofits
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Facebook Fundraising Challenge Best Practices for Success
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9 Best Donor Messaging Platforms for Nonprofits
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A Guide to Using Artificial Intelligence for Donor Engagement
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How to Automate Fundraising with Facebook Messenger
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12 Best Donor Communication Automation Tools
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How to Automate Donor Outreach: A Practical Guide
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The 8 Best Nonprofit CRM & Fundraising Software
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Your Guide to Nonprofit Marketing Automation & Segmentation
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Why Nonprofits Are Losing Donors & How to Win Them Back
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8 Best AI Fundraising Tools to Raise More Money
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AI for Nonprofit Fundraising: A Simple Guide
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Fundraising Analytics Software: A Nonprofit's Guide
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5 Best Donor Retention Software for Nonprofits
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8 Best Donor Acquisition Software Tools for Growth
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5 Best AI Fundraising Assistants for Nonprofits
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6 Nonprofit Supporter Acquisition Strategies That Work
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7 Steps: Social Media Supporter Acquisition for Nonprofits
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7 Best Donor Acquisition Strategies That Actually Work
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Your Guide to Virtual Fundraisers for Nonprofits
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7 Ways to Acquire New Donors for Your Nonprofit
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The Top 8 Nonprofit Fundraising Trends for 2025
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How to Create a P2P Fundraising Page That Works
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Top Nonprofit Fundraising Tools: A Full Comparison
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8 Best Nonprofit Donor Management Software Reviews
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8 Top Nonprofit Fundraising Software Picks for 2025
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8 Best Nonprofit Fundraising Event Software Tools
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8 Top Peer-to-Peer Fundraising Platforms Reviewed
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Instagram Fundraising Tools: A Complete Guide
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How to Create a Fundraising Strategy for Nonprofits
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8 Best Peer-to-Peer Fundraising Platforms for Nonprofits
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8 Best Online Donation Platforms for Nonprofits
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Why Nonprofits Are Missing a Huge Opportunity With Facebook Donor DMs
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5 Best Fundraising Software for Nonprofit Organizations
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Comparing the Best Fundraising Software for Nonprofits
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How to Host Successful Virtual Fundraising Events
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7 Best Virtual Fundraising Event Platforms for Nonprofits
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Social Media Fundraising for Nonprofits: A Complete Guide
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Effective Donor Segmentation Strategies for Nonprofits
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7 Effective Nonprofit Social Media Campaign Examples
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Using Data to Deepen Donor Relationships: A Quick Guide
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How to Create Engaging Nonprofit Website Content: 5 Tips
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Creating Consistent Messaging for Omnichannel Campaigns
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Small Nonprofit Fundraising Strategy: Maximize Resources
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5 Nonprofit Storytelling Tips to Connect With Supporters
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10 Engaging Virtual Fundraising Event Ideas
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The Ultimate Guide to Social Media Fundraising Campaigns
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How to Ask for Donations on Social Media: A Practical Guide
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Webinar
The Best Performing Fundraising Strategy of 2025
Webinar
Turning Social Into An Acquisition Engine
Nonprofits are often told they need big budgets to break through. But this case proves otherwise.
Webinar
What Worked in 2015 Won’t Save 2025: Learn How Forward-Thinking Orgs Are Pivoting To 1:1 At Scale
Engaging Donors Through Direct Messaging on Social Media
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The Exact $3.1M Virtual Canada Event Strategy - And How You Can Copy It
The Exact $3.1M Virtual Canada Event Strategy - And How You Can Copy It
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Top 5 Things We Learned From Running 100+ Messenger Campaigns
We’ll reveal the key insights and strategies behind 100+ successful Messenger campaigns.
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Rage Giving: Love it or hate it, it's here. Let's make the most of it
You'll learn proven Grey Sky strategies to turn Rage Giving into action for your nonprofit.
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How to Launch a Successful Year-End Digital Fundraising Campaign
Year-end fundraising doesn't have to be scary - Join GoodUnited's Adam OBrien and the Year End Dream Team as they talk through how to approach the year-end giving season as a nonprofit.
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The Habits of an Impactful Fundraiser
In this session, we have Jon and Becky from We Are for Good joining us to unpack the core habits of a successful digital marketing + fundraising professional.
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The Decline of the Small Donor: Why & What To Do About It
This panel dives into how the fundraising landscape has shifted and, more importantly, how nonprofits are responding. What will it really take to stop the downward trends?
Webinar
Challenges on Facebook
The 3 key things you need to know to pull off a successful FB Challenge (strategy, Facebook Ads, and Community Engagement), and how Facebook Messenger plays a pivotal role in continues supporter engagement.
Webinar
The Future of Crypto + Fundraising with Pat Duffy from The Giving Block
Join host Adam O'Brien and Pat D, Co-Founder of The Giving Block, as they talk about Crypto fundraising, crypto-related tax breaks for nonprofits, and how to get started accepting Crypto as a nonprofit.
Webinar
Facebook Fundraising Bootcamp - The Basics
Facebook fundraising got you sweating? It's time to squash the uncertainty. Our bootcamps are always free to join & on-demand the following day.
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Fundraising Heroes: Converting Mission Awareness to Fundraising Revenue
Colorectal Cancer Alliance saw the value of Facebook Messenger and drove $3,705 in unforecasted fundraising revenue.
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How to Drive 240x Engagement on Facebook with $0 Ad Spend
Ever struggled to map social media engagement impact to tangible business outcomes? This one is for you.
Webinar
The Fundraising Trends You Need to Know About for 2023 (and Beyond)
Join some of the industries best and brightest to talk through current and future trends for digital fundraising (crystal ball not included)
Webinar
Using Facebook Giving Tools Data to Fuel Sustainable Growth
We're not going to say you can hack Facebook Giving Tools... but you can leverage your supporter data for sustainable growth.
Webinar
Facebook Giving Tools Features Update
Facebook just made it easier for you to get more supporters & we're showing you how.
Webinar
Facebook Challenge Teardown
Join us in the lab as GoodUnited's Director of Product and Growth Marketing, Adam O'Brien, and Senior Optimization Managers, Molly Gilroy and Collin Corley, give three nonprofits a live Facebook Challenge audit.They'll dive deep into suggested improvements across challenge infrastructure, and give messaging and optimization recommendations to improve the supporter experience and increase revenue.
Webinar
Social Media Fundraising Equations
Join GoodUnited's Director of Product and Growth Marketing, Adam O'Brien; and FundraisingKIT's Senior Marketing Manager, Meredith Gray, and Director of Growth, Bryna Dilman, for this first-ever, invite-only nonprofit event.We’ll discuss the not-so-weird science of how nonprofits are thinking outside the Bunsen burner when approaching social media channels as an ongoing revenue tool.
Playbook
What Is Social Direct Messaging?
Social Direct Messaging Playbook
Playbook
Organic Subscriber Acquisition
ORGANIC SUBSCRIBER ACQUISITION playbook
Playbook
Core Messenger Journeys Overview
GoodUnited messenger journeys
Playbook
Seasonal Giving Fundraiser Playbook
Facebook seasonal giving
Playbook
Memorial Fundraising Playbook
facebook memorial
Playbook
Birthday Fundraiser Playbooks
Facebook Birthday