Turn social followers into
new donors, dollars & data

Power 1:1 relationships at scale without extra staff, turning social media into a powerful growth engine.

Social media is where your supporters live now.

Where curiosity, care, conversation, and community happen.

ACTIVE ON SOCIAL
80.2%
Whether we like it or not, this is where most people show up.
TIME ON SOCIAL / DAY
2h 9m
The reality is, social platforms are built to keep them there.
Your page, posts & ads win attention, but the real value is hidden.

Social media is a black box.

Follows, likes, clicks, shares, & comments are surface activity.

257
92
27.1k
92
Names
Who are they?
Where are they from?
Intent
Why do they care?
What will they do next?
Proof
What led to action?
Did they donate?

The unlock: Direct messaging

Email unlocks owned growth for websites. DM unlocks it for social.

Website
Email
Support
Social
DM
Support

From anonymous engagement to supporters you actually know.

Unknown Follower

Anonymous engagement + No attribution

Known Supporter

Full attribution + Actionable donor intelligence
Sally Jones
sallyjones459@email.com
(580) 555-0142
201 2nd St, Ada, OK 74820
Birthday: March 15, 1978
Acquired: Jan 12, 2024
Contributions: $275
Messenger: Subscribed
Segment: July '25 Challenge'
Tags & Fields: Volunteer, 10/25 Event, Direct Mail
Mission Story: I have seen firsthand how much love and healing a rescued animal can bring into a home, including my own.

Turn social spend into real value through 1:1 relationships you can grow.

New Donors
New Dollars
New Data

A solution, not just software

GoodUnited is a platform powered by proven playbooks and hands-on strategists who help your current team achieve measurable outcomes.

We handle

Launch + setup
Playbooks + campaigns
Reporting + optimization

You don't need

More staff
More tools
More complexity

Aquire

Turn social engagement into qualified leads that can fuel campaigns in-channel or anywhere.

Build

Scale authentic 1:1 conversations using proven playbooks and AI-assisted messaging.

Grow

Drive donations with in-app giving tools and guided supporter journeys.

Insights

Capture donor data and track attribution from first click to final gift.

Real data, real impact

Proven sustainable growth through social media from 250+ nonprofits

90%
Net-new donors vs house file
10x
Lower donor acquisition cost
80x
Higher engagement than email
UNLOCKED
Next Step

Ready for a free Growth Consultation?

In 45 minutes, we’ll map the right Social DM strategy for your org—so you can turn engagement into named supporters driving new donors, dollars, and data. Whether GoodUnited is a fit or not, we promise you will leave with a plan.

Trusted by 250+ nonprofits

You'll get

A clear growth plan tied to outcomes.

We'll show

Example journeys + what attribution looks like.

You'll know

If it's a fit and the fastest next step.