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Have you ever been asked to give through social media? What about through a dm?
If you work at a nonprofit, you’ve probably wondered:
- Who are all these people following and liking our posts?
- Are they potential donors?
- Are we really learning about them—or just hoping they continue to engage?
The truth is, you likely have thousands of followers ready to engage and give. But if you’re like most nonprofits, you’re not asking them directly.
And that’s not your fault.
Nonprofits today are facing some of the toughest challenges ever. Let’s talk about what’s going on—and how you can start turning your social audience into lifelong supporters.
The Challenges You’re Up Against
Financial Instability
Donations are dropping. Between 2022 and 2023, individual giving fell by 3.4%, continuing a troubling trend. At the same time, inflation is eroding the value of every dollar you raise. You’re left with less funding and more pressure on already-stretched teams.
Donor Retention Is Low
Even when you do get a gift, most donors don’t return. Only 23% of new online donors give again the next year. This leaves you stuck constantly chasing new donors instead of building lasting relationships.
Traditional Channels Are Slowing Down
Direct mail revenue fell 6%. Email donations dropped 7%. These numbers from the M+R Benchmarks Report show that what worked a decade ago isn’t working now.
Donor Acquisition Costs Keep Climbing
Finding new donors is getting more expensive. With ad budgets stretched thin and email lists tapped out, you’re spending more and seeing less return.
But Here’s the Good News
GoodUntie is the tool that turns your social media following into loyal recurring donors.
You already have a donor base—and it’s hiding in plain sight.
Your supporters are following you right now. They’re watching your videos, liking your posts, and cheering you on from their phones.
They’re not giving—not because they don’t care—but because no one has asked them personally.
This is where things start to change.
Social Fundraising Is Growing
While traditional fundraising is slowing down, social fundraising is picking up momentum.
According to the M+R Benchmarks report:
✅ Facebook fundraising revenue grew 4% year over year.
✅ Nonprofits running Facebook Challenges saw above-average results across the board.
This means that while email and direct mail fade, engaging people on social is one of the most effective ways to grow support.
All you need is the right approach—and a partner to help you scale it.
How GoodUnited Helps You Turn Followers Into Donors
At GoodUnited, we help nonprofits build personal connections on social media—so you can raise more money and grow deeper relationships without adding work to your plate.
Here’s what our partners are seeing:
💡 Facebook Challenges are driving up to 6–10X ROI.
💡 One organization raised over $500,000 in just 30 days.
💡 Automated DM journeys see 30–40% response rates, compared to ~2% for email.
💡 Donor retention from these conversations beats traditional channels.
💡 Acquisition costs? $0. All donors come organically from your social community.
Fundraising Today Is About Connection
It’s no longer enough to put out a post with a donation link and hope for the best.
It’s about showing up where your supporters already are—on social—and starting real conversations that make them feel seen and valued.
Imagine having 20,000 followers.
Now imagine reaching out to them personally, asking why your mission matters to them, thanking them by name, and inviting them to take the next step.
That human connection turns interest into action—and action into long-term support.
How It Works
Here’s how we help you make this happen:
Step 1: Identify Engaged Followers
We pinpoint the people already interacting with your content, joining your groups, or participating in your Challenges. These are your warmest leads—but they’re often overlooked.
Step 2: Start the Conversation
We create authentic, personal direct messages to thank them, ask about their interest, and invite them to stay involved. Every message is tailored to their behavior and your brand voice—and fully automated, so no one gets missed.
Step 3: Build Relationships Over Time
With ongoing conversations, you can:
✅ Learn why people care about your mission
✅ Thank them personally for their support
✅ Invite them to become recurring donors
✅ Keep them engaged long after they give
✅ Share updates so they stay connected
Step 4: Scale Without Extra Work
All of this happens without adding new staff or technology. You get deeper relationships and more revenue—without overloading your team.
Why This Matters
Fundraising is no longer just about reaching people—it’s about connecting with them in a personal way.
When you do, here’s what happens:
💡 One nonprofit raised over $500,000 in a month through a single Facebook Challenge.
💡 Another sparked 10,000+ new conversations with supporters.
💡 Messenger response rates climb as high as 40%.
💡 Acquisition costs stay at zero.
While emails and mailers decline, social engagement is only growing stronger. This is your chance to meet supporters where they are—and invite them into your mission in a way that feels personal and meaningful.
Ready to See What’s Possible?
Instead of putting out posts and hoping people give, or relying on channels in decline, we help you start conversations—at scale. These conversations lead to more donations, recurring gifts, and long-term relationships.
We’re working with a limited group of nonprofits ready to stop missing their donors—and start engaging them in ways that work.
