GoodUnited has been named a Meta Business Partner.
GoodUnited and Meta are taking this next step in our relationship as instantiation of a commitment to social giving as the highest use of social media. Meta Business Partners are companies Meta has vetted for their expertise. They have the experience to help grow businesses —from running ads, to selling products, to engaging with customers.
While Meta Business Partners are typically agencies, GoodUnited’s combination of technology and services have been the engine powering Challenges on Facebook, the social media fundraisers that exploded in popularity in the pandemic and post-pandemic era. 2021 saw wide scale adoption of our company’s digital fundraising solution from nonprofit organizations that were forced to clear their calendars of in-person events due to the global pandemic.
“GoodUnited has enjoyed a fruitful working relationship with Meta for the better part of the last decade,” says GoodUnited President and Cofounder Jeremy Berman. “As an official Meta Business Partner, GoodUnited will build on the traction of our industry-leading Challenges on Facebook, and expand social giving across Meta’s ecosystem of apps and services.”
GoodUnited delivers nonprofit partners a turnkey solution combining data science and human judgment that equips nonprofits to find, convert and connect with tomorrow's donors today. This proprietary combination of people, process and technology has proven to be a powerful combination exponentially greater than any single one of its parts.
“Our efforts to cement social giving as a permanent part of the nonprofit fundraising playbook have been validated over the past four years” added GoodUnited Co-founder and CEO Nick Black, a nonprofit founder himself.
“The third shift in giving is here. Today’s Meta partner news represents what comes next. We look forward to sharing the transformative power of social giving with the philanthropic community, and welcome Meta’s reach and scale to the effort.”