What are Facebook’s Giving Tools?

Facebook’s Giving Tools are built-in fundraising features on Facebook and Instagram that let nonprofits collect donations directly through the platform. These include donation buttons on posts and profiles, Facebook and Instagram fundraisers, birthday fundraisers, and participation in giving campaigns or challenges.

‍

Why Nonprofits Should Use Them

They allow nonprofits to meet supporters where they already spend time, removing friction from the donation experience. Giving Tools help drive new donor acquisition, unlock peer-to-peer fundraising through sharing, and generate incremental revenue without requiring additional staff or complex tech.

‍

How To Use Them

Nonprofits enroll in Facebook for Nonprofits, complete organization verification, and connect a bank account to receive funds. Once approved, donation buttons and fundraisers can be added to posts, videos, profiles, and campaigns, making it easy to start raising funds immediately.

‍

Here’s the Step-By-Step Guide to enabling Facebook's Giving Tools for your Nonprofit:

‍

1. Verify Your Facebook Page Meets Requirements:
   
   • US Only: Be a 501c3, have a tax ID number, have an account registered with a licensed bank, and be registered with the IRS.
   • Page Category: Ensure your Page is categorized as "Nonprofit Organization" or "Charity Organization."
     
     • Navigate to your Page.
     • Click on "Edit Page Info" on the left sidebar.
     • Under "Categories," type and select "Nonprofit Organization" or "Charity Organization."
   • Address: Include your organization's address in the "About" section.
     
     • In "Edit Page Info," enter your address under the "Location" section.
   • Page Status: Confirm your Page is published, has a profile picture, cover photo, and at least one post.
     
     • To check if your Page is published:
       
       • Click on "Settings" at the bottom of the left sidebar.
       • Under "General," ensure "Page Visibility" is set to "Page published."
     • To add a profile picture and cover photo:
       
       • Hover over the profile picture or cover photo area and click "Edit" to upload images.
     • To create a post:
       
       • Click on "Create Post" at the top of your Page and share an update about your organization.

‍

2. Gather Necessary Information:
   
   • Organization Details:
     
     • Legal name
     • Address
     • Tax ID number
   • Bank Statement:
     
     • Obtain a PDF of a bank statement dated within the last six months, showing your organization as the account holder.
   • CEO or Highest-Ranking Official's Details:
     
     • Full name
     • Date of birth
     • Home address

‍

3. Apply for Facebook's Fundraising Tools:
   
   • Visit Facebook's Nonprofit Onboarding.
   • Click on "Apply for Fundraising Tools."
   • Log in to your Facebook account if prompted.
   • Complete the application by providing the requested details and uploading the necessary documents.
     
     • Follow the on-screen instructions to enter your organization's information.
     • Upload the bank statement when prompted.
     • Enter the CEO or highest-ranking official's details as required.

‍

4. Await Approval:
   
   • Facebook will review your application, which may take up to three weeks.
   • To check the status of your application:
     
     • Click on the "Notifications" icon (bell) at the top right of Facebook.
     • Look for updates regarding your application.
     • Alternatively, visit your organization's Support Inbox for messages from Facebook.

‍

5. Add a Donate Button to Your Page:
   
   • Once approved, go to your nonprofit's Facebook Page.
   • Click on "Add a Button" below your cover photo.
   • In the "Choose a Button" menu, select "Donate."
   • Follow the prompts to set up the Donate button:
     
     • If prompted, agree to Facebook's terms for donations.
     • Choose where the Donate button directs users (e.g., Facebook's donation system or an external website).
     • Click "Finish" to add the button to your Page.

‍

6. Encourage Supporters to Create Fundraisers:
   
   • Supporters can create fundraisers on your behalf.
   • They can go to Facebook Fundraisers and select your nonprofit to support.
   • Provide guidance to supporters on how to create fundraisers:
     
     • Click on "Raise Money" on the Fundraisers page.
     • Select "Nonprofit" and search for your organization.
     • Set a fundraising goal and end date.
     • Personalize the fundraiser with a title, description, and cover photo.
     • Click "Create" to publish the fundraiser.

‍

Looking to make the most of Facebook’s Giving Tools? Just reach out. At GoodUnited, we’re the experts in social giving—helping nonprofits turn social engagement into new donors, new dollars, and new data. We go beyond simply turning tools on by driving intentional acquisition, personalized 1:1 conversations, and measurable results at scale. If you’re ready to unlock the full potential of social, we’re here to help.

‍

Check out how we do it on our website!

Schedule time to chat over how to acquire new donors, new dollars, and new data for your nonprofit.

‍

Reach out to me at any time with questions or feedback! matt.schaller@goodunited.io

Wishing you and your mission the very best,
Matthew Schaller

‍