What Worked in 2015 Won’t Save 2025: Learn How Forward-Thinking Orgs Are Pivoting To 1:1 At Scale

Nonprofit Growth Lab
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June 2, 2025
About the Episode

As donor communication continues to evolve, traditional channels such as email and direct mail are no longer delivering the same level of engagement. In this insightful session, we explore how nonprofits can leverage direct messaging (DMs) on social media to build authentic relationships, improve fundraising outcomes, and grow their supporter base.

Key Takeaways:

  • Strategies to capture, engage, and activate followers on platforms like Facebook and Instagram
  • Why direct messaging outperforms email, with open rates as high as 80–90%
  • Real-world examples of nonprofits successfully using DMs to drive donations and start new fundraisers
  • How automation enables personalized communication at scale, saving time and resources
  • Benchmarks and data from 2024 to help you assess and refine your digital engagement strategy

This session also includes access to our exclusive Direct Messaging Playbook—a valuable resource for planning your 2025 social media communication strategy.

If your organization is looking to modernize its outreach efforts and create more meaningful donor connections, this webinar offers the tools and insights you need to succeed.

Show Description

Stop Solider Suicide's 240x engagement has a great story behind the how and why this outcome was such a huge W for the promotion of their Black Box Project.

We're sharing the sauce that helped SSS drive 240x organic engagement on Facebook while sidestepping $14,000 in Facebook ad spend.

Here's the key outcomes that Stop Soldier Suicide drove:

  • 35,507 subscribers messaged
  • 89% Messenger Open Rate
  • 30% Facebook Messenger CTR
The Host