Turning Social Into An Acquisition Engine

Nonprofit Growth Lab
|
July 15, 2025
About the Episode

What if your next fundraising breakthrough was hiding in your comments section?

This is a powerful session where we revealed how one nonprofit used authentic, community-driven storytelling to:

  • Achieve 70% email open rates
  • Generate an 18.9% click-through rate
  • Increase comments by 410%
  • Spark real donations—without gimmicks or paid boosts

We walked through the exact playbook that made it happen, step-by-step.

You’ll Learn:

  • How to turn social engagement into donations using heartfelt, real stories
  • A repeatable framework that works—even with a small team and tight budget
  • Why your existing audience is your most underutilized asset—and how to activate them

Let’s turn conversations into conversions, together.

Show Description

Stop Solider Suicide's 240x engagement has a great story behind the how and why this outcome was such a huge W for the promotion of their Black Box Project.

We're sharing the sauce that helped SSS drive 240x organic engagement on Facebook while sidestepping $14,000 in Facebook ad spend.

Here's the key outcomes that Stop Soldier Suicide drove:

  • 35,507 subscribers messaged
  • 89% Messenger Open Rate
  • 30% Facebook Messenger CTR
The Host