Unlock social media. DMs drive outcomes

GoodUnited is the first direct messaging solution built exclusively for nonprofits. We turn your nameless followers into named supporters on Facebook Messenger, Instagram DM, and WhatsApp, delivering more donors, dollars, & data.

Get Started

Built for your team

Pick your role. Get a clear plan.

Prove social media is worth it.

See what drove each outcome or donation.

Report real results — no more black box.

Grown impact without adding headcount.

10x

Lower donor acquisition cost vs. traditional channels

Turn followers into leads & action.

Capture names and intent in DMs.

See what content drives real outcomes.

Use ready-to-send messages & journeys.

80x

Higher open rates + 40X higher click-through rates vs email
‍

Turn conversations into donations.

Ask at the right moment.

Make giving fast-and-easy in channel.

Keep supporters warm between compaigns

90%

Net-new donors vs house file to drive on and offline efforts

Unknown Follower

Anonymous engagement + No attribution

Known Supporter

Full attribution + Actionable donor intelligence

Sally Jones

sallyjones459@email.com

(580) 555-0142

201 2nd St, Ada, OK 74820

Birthday: March 15, 1978

Acquired: Jan 12, 2024

Contributions: $275

Messenger: Subscribed

Segment: July '25 Challenge'

Tags & Fields: Volunteer, 10/25 Event, Direct Mail

Mission Story: I have seen firsthand how much love and healing a rescued animal can bring into a home, including my own.

New Donors

New Dollars

New Data

Turn social into a measurable growth channel.

Likes and followers don’t build your file or prove ROI. DMs keep supporters in the app, speed up action, and help you capture leads, uncover intent, and convert engagement to outcomes.

Before

No Attribution

Likes with no link to donors.

After

Clear attribution

See what actually drove action and lead to successful outcomes.

Before

Black Box Analytics

Engagement without insight.

After

Known supporters

Capture names + intent + supporters' stories with DMs.

Before

Manual Work

Plan design & create every post.

After

Solution, not just software: Force multiplier

You get the platform nonprofit experts to help plan and run campaigns. So social becomes a measurable growth channelwithout adding headcount.

Dedicated Nonprofit Expert

A nonprofit expert helps you plan, launch, and optimize campaigns, so you don't need to add to your team.

Strategy + Plan

We co-create a strategy and develop a comprehensive execution plan based on your top outcomes.

AI Driven Content Ideas

AI driven recommended for posts that start real conversations, so you’re never guessing what to do next.

Campaigns + Journeys

Proven DM journeys that guide supporters from first hello to next step without extra clicks or drop-off.

Supporter Data + Segmentation

Turn replies into tags and segments you can use—then sync the data to your CRM for follow-up.

Reporting + Attribution

See what worked from post to message to gift, with clear numbers you can share with leadership.

Real data, real impact

Proven sustainable growth through social media from 250+ nonprofits

90%

Net-new donors vs house file

10x

Lower donor acquisition cost

80x

Higher engagement than email

Learn more about our results

UNLOCKED

Next Step

Ready for a free Growth Consultation?

In 45 minutes, we’ll map the right Social DM strategy for your org—so you can turn engagement into named supporters driving new donors, dollars, and data. Whether GoodUnited is a fit or not, we promise you will leave with a plan.

Get a Free Growth Plan

Trusted by 250+ nonprofits

WWF

Red Cross

Unicef

Habitat

Save the Children

ASPCA

"We turned social engagement into measurable donor growth."

Sarah Chen, Director of Growth — Wildlife Foundation

You'll get

A clear growth plan tied to outcomes.

We'll show

Example journeys + what attribution looks like.

You'll know

If it's a fit and the fastest next step.