Top 5 Things We Learned From Running 100+ Messenger Campaigns

Nonprofit Growth Lab
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March 6, 2025
About the Episode

We’ll reveal the key insights and strategies behind 100+ successful Messenger campaigns.

✨ What You'll Learn: Why direct messaging is the next frontier for nonprofits.
✨ Value Drivers: Find and qualify new leads, access better data, and improve campaign metrics.
✨ 5 Proven Value Drivers: Learn how to maximize engagement, drive donations, and more.
✨ Campaign Results: A deep dive into real-world examples and what they mean for your nonprofit.

Show Description

Stop Solider Suicide's 240x engagement has a great story behind the how and why this outcome was such a huge W for the promotion of their Black Box Project.

We're sharing the sauce that helped SSS drive 240x organic engagement on Facebook while sidestepping $14,000 in Facebook ad spend.

Here's the key outcomes that Stop Soldier Suicide drove:

  • 35,507 subscribers messaged
  • 89% Messenger Open Rate
  • 30% Facebook Messenger CTR
The Host