Your committee members are some of your most valuable assets, using their influence to cultivate major donors and guide your strategy. But their time and reach are finite. To truly grow your mission, you need to pair their high-touch efforts with high-tech tools that scale their impact. This article will cover the foundational elements of a strong committee, including how to define key fundraising committee roles and recruit a talented team. Then, we’ll show you how to amplify their work by using social fundraising to turn thousands of online followers into a community of engaged, named donors, creating a powerful partnership between people and technology.

Key Takeaways

• Keep Your Committee Strategic: A great committee guides the fundraising plan and uses its networks to open doors, leaving the daily operational tasks to your staff. This keeps members focused on the high-impact activities that generate revenue.
• Define Roles to Prevent Burnout: To keep your team engaged and effective, be clear about responsibilities from the start. When everyone knows their specific job, your committee can work together efficiently without confusion or duplicated effort.
• Scale Your Impact with Social Fundraising: Pair your committee's strategy with tools like direct messaging to turn passive social followers into engaged donors. This allows your team to build thousands of relationships at once, amplifying their personal efforts.

What Is a Fundraising Committee?

A fundraising committee is the strategic engine behind your nonprofit's revenue generation. Its primary purpose isn't to do all the fundraising work itself, but to guide the overall effort. This dedicated group sets clear fundraising goals, helps identify potential donors, and works to get your board members more involved in the fundraising process.

Think of the committee as the architect of your fundraising plan. They create the blueprint that your staff and board members then bring to life, incorporating everything from traditional galas to modern direct messaging campaigns. By focusing on high-level strategy, they ensure your efforts are coordinated, effective, and tightly aligned with your organization's mission. This strategic oversight is often what separates a good fundraising year from a great one, helping your team move from a reactive cycle of last-minute appeals to a proactive plan for sustainable growth.

Committee vs. Board of Directors

It’s helpful to think of the fundraising committee as a vital link between your board of directors and your development staff. Your main board is responsible for the final approval of the fundraising plan as part of the organization's broader strategy and budget. Meanwhile, your development staff handles the day-to-day execution, like writing appeals, managing campaigns, and processing gifts.

The fundraising committee operates in the space between them. It provides focused, strategic oversight for all things fundraising. The committee translates the board's high-level vision into a concrete, actionable plan and supports the staff in their work, making sure everyone is moving in the same direction toward the same goals.

Finding the Right Size and Mix

For most nonprofits, a committee of 6 to 12 members is the sweet spot. This size is large enough to generate diverse ideas but small enough to remain agile and make decisions efficiently. Plan for members to meet at least once a month and dedicate between four to ten hours per month to their committee responsibilities.

Don't limit your recruitment to current board members. In fact, you should actively recruit passionate community members who bring fresh energy and new connections. These individuals offer an outside perspective and can help you engage supporters in different ways. Plus, serving on a committee is a fantastic way to identify and prepare future leaders for your board of directors.

What Does a Fundraising Committee Do?

Think of your fundraising committee as the strategic brain behind your revenue-generating efforts. Its primary job isn’t to do all the fundraising work but to guide it. A great committee acts as the crucial link between your board of directors, which approves the overall strategy, and your development staff, who handle the day-to-day execution. They provide the high-level direction, leverage their networks, and champion your fundraising initiatives to ensure your organization has the resources it needs to thrive. By setting a clear course, they empower everyone involved to raise more money more effectively.

Set and Track Fundraising Goals

One of the committee's most important jobs is to establish clear, achievable fundraising goals. This isn't about picking a random number; it's a strategic process. The committee analyzes past fundraising performance, assesses current resources, and considers the organization's future financial needs to set a realistic target. Once the goals are set, their work continues. They are responsible for monitoring progress throughout the year, helping the team stay on track. If a campaign is underperforming, they help troubleshoot. If you’re exceeding goals, they help strategize on how to best use that momentum. This oversight provides a vital roadmap for your fundraising plan and ensures you’re always moving in the right direction.

Identify and Cultivate Donors

Your committee members are powerful connectors. Their role is to tap into their personal and professional networks to identify potential new supporters for your cause. They can open doors to individuals, foundations, and corporate partners that your staff might not be able to access on their own. The committee’s job is to make the initial introduction and share their personal passion for your mission, warming up a prospective donor. This cultivation process is all about building authentic connections. By nurturing these new relationships, they create a sustainable pipeline of support that your development team can then manage, ultimately turning followers and prospects into named, engaged donors.

Support Campaigns and Events

It’s important to distinguish the committee’s role here: they provide strategic support, not logistical management. They won’t be booking venues or managing vendor contracts. Instead, they act as a high-level sounding board for your fundraising campaigns and events. For example, they might offer input on a campaign's theme, advise on the best timing for an appeal, or suggest influential people to invite to your annual gala. They can also lead by example by making the first significant gift to a campaign or serving as ambassadors for events like Facebook Challenges, using their influence to generate excitement and encourage participation from their own networks.

Steward Donor Relationships

The committee's work doesn't stop once a donation is secured. They play a vital part in donor stewardship, which is the key to turning one-time supporters into lifelong advocates. Meaningful stewardship is all about making donors feel seen and appreciated. Committee members can help with this by making personal thank-you calls to major donors, hosting small appreciation gatherings, or sharing updates that show the tangible impact of a supporter's gift. This personal touch reinforces a donor's decision to give and deepens their connection to your mission. Strong stewardship builds trust and loyalty, which is fundamental to improving donor retention and securing long-term financial stability for your nonprofit.

Define Key Committee Roles

A successful fundraising committee runs on clarity. When everyone knows their part, your team can work together seamlessly to hit your goals without duplicating efforts or letting important tasks fall through the cracks. Think of it like a relay race: each person has a specific leg of the journey, but the whole team has to work in sync to win. While collaboration is the secret sauce, defining a few key roles creates the structure you need to make that collaboration effective.

These roles aren't about creating a rigid hierarchy. Instead, they ensure that every critical function of your fundraising strategy has a dedicated owner. From leadership and financial oversight to communications and donor care, having designated point people makes your committee more focused and accountable. It also helps you recruit the right people by giving potential members a clear picture of how their unique skills can contribute. As you build your team, consider filling these essential positions to create a well-rounded and high-performing fundraising engine for your nonprofit.

The Chairperson

The Chairperson is the committee's team captain and primary motivator. This person steers the ship, ensuring the committee stays focused on its fundraising goals and that meetings are productive. Ideally, your chair is an experienced board member who is well-connected in the community and, most importantly, is comfortable asking for donations. This isn't a ceremonial title; it's a hands-on leadership role. The best chairpersons lead by example, actively participating in fundraising activities, making calls, and inspiring other members to do the same. They serve as the main link between the committee and the board of directors, keeping everyone aligned and informed.

The Treasurer

While the board treasurer oversees the organization's total financial health, the committee treasurer focuses specifically on the dollars and cents of your fundraising efforts. This person is responsible for tracking progress toward financial goals, reporting on campaign revenue, and helping to set realistic budgets for events and initiatives. They work closely with the chairperson to provide regular financial updates, ensuring the committee can make data-informed decisions. Having a detail-oriented treasurer keeps your fundraising transparent and accountable, which builds trust not only within the committee but also with your donors who want to see their contributions put to good use.

The Marketing & Comms Lead

The Marketing and Communications Lead is your committee's storyteller. This person is in charge of how you talk about your fundraising campaigns and share your organization's impact with the world. They craft compelling messages and create the materials needed to promote fundraising campaigns across your website, email newsletters, and social media channels. In a world where supporters are constantly online, this role is more critical than ever. They are responsible for getting your cause in front of the right people and inspiring them to act, turning anonymous social media followers into a community of engaged supporters ready to give.

The Donor Relations Lead

While the marketing lead brings new supporters in the door, the Donor Relations Lead makes sure they want to stay. This role is all about gratitude and stewardship. Their primary job is to build and keep good relationships with the people who fund your mission. This involves developing processes for thanking donors promptly and personally, keeping them updated on the impact of their gifts, and making them feel like valued partners. By focusing on retention, the Donor Relations Lead helps create a sustainable base of long-term support, ensuring that a one-time donation has the potential to become a lifelong commitment to your cause.

General Members

General members are the heart and soul of the committee. While they may not have a formal title, their role is just as vital. They are the doers, the networkers, and the ambassadors who provide the energy and people-power to bring your fundraising strategy to life. The committee’s main job is to guide fundraising efforts, not to do all the work itself, and general members are crucial for executing the plan. Their tasks might include making thank-you calls, securing items for an auction, sharing campaign posts on their personal social media, or volunteering at events. They bring diverse skills and fresh perspectives, ensuring the committee has the support it needs to succeed.

What Skills Do Great Committee Members Have?

When you’re building your fundraising committee, it’s tempting to focus only on people with deep pockets or impressive contact lists. While those are great assets, the most effective members bring a specific set of skills to the table. A great committee is a team of doers, thinkers, and connectors who can guide your fundraising strategy and inspire others to give. Look for individuals who not only have a passion for your cause but also possess the practical skills to turn that passion into tangible results.

Relationship Building

Fundraising is all about relationships, and your committee members should be natural connectors. Their role isn't to do all the fundraising themselves, but to guide the effort and engage others, especially your board members. Look for people who are skilled at making introductions, following up, and making others feel valued. They should be comfortable talking about your mission and inspiring their peers to get involved. This skill is crucial for cultivating major donors and stewarding the long-term relationships that sustain your organization.

Financial Know-How

You don’t need a committee full of accountants, but members should have a solid grasp of fundraising strategy and financial oversight. They need to understand how to set realistic goals and what it takes to achieve them. While your development staff will manage the day-to-day tasks like processing gifts and updating the donor database, the committee provides the strategic direction. They help answer the big questions: Which campaigns should we prioritize? Are we on track to meet our annual goal? This strategic oversight ensures your fundraising efforts are both ambitious and achievable.

Networking Savvy

A committee member’s personal network is one of their most powerful tools. The best members know how to activate their relationships to open doors that your staff might not be able to access on their own. They can connect you with potential corporate sponsors, major donors, and community leaders. This is especially powerful when combined with modern fundraising methods. For example, a well-connected member can be an incredible champion for a Facebook Challenge, using their influence to recruit participants and create momentum that ripples through social networks.

Project Management

Ideas are great, but execution is what matters. Look for committee members who have strong project management skills and can help turn your fundraising strategy into a clear, actionable plan. These are the people who ensure that tasks are assigned, deadlines are met, and progress is tracked. This is often formalized by creating a committee charter or written plan that defines the group’s purpose and procedures. This structure prevents confusion, keeps everyone aligned, and ensures that the committee’s energy is focused on activities that will actually move the needle on your fundraising goals.

How to Recruit Your Fundraising Dream Team

Assembling your fundraising committee is less about filling seats and more about building a dedicated team that can truly move the needle for your mission. The right group of people will bring the energy, connections, and passion needed to hit your goals. But where do you find these fundraising superstars? It starts with a thoughtful approach that combines looking inward at your existing community and looking outward for new perspectives.

Recruiting your dream team doesn't have to be a daunting task. By focusing on a few key strategies, you can attract members who are not only skilled but also deeply committed to your cause. It’s about being strategic with who you ask and clear about what you’re asking for. Let’s walk through how to find the right people by tapping into your networks, expanding your search beyond the usual suspects, and setting everyone up for success from day one with clear expectations.

Tap Into Your Existing Networks

Your most powerful recruitment tool is the community you’ve already built. Start with your board of directors, key staff, and most dedicated volunteers. These individuals are already invested in your success and have networks of their own. The primary role of a committee member is often "activation," which means using their personal and professional relationships to open doors to new donors and partners that your staff might not be able to reach alone.

Ask your board members to think about who in their circles has a passion for your cause or experience in fundraising, marketing, or event planning. These warm introductions are far more effective than cold outreach. By leveraging these existing connections, you not only find great candidates but also strengthen your organization’s community ties, creating a ripple effect of support that our most successful customer stories demonstrate.

Look Beyond Your Board

While your board is a fantastic starting point, don’t stop there. Inviting community members who are not on the board to join your fundraising committee can be a game-changer. These individuals bring fresh perspectives, new skill sets, and entirely different networks to the table. They might be passionate volunteers, local business owners, or attendees from past events who showed a keen interest in your work.

Bringing in outside members also creates a valuable pipeline for future leadership. Serving on a committee is a great way for someone to get more involved with your nonprofit, learn the ropes, and see if a board position is a good fit down the line. This approach helps you connect with supporters in a more meaningful way and continuously infuses your organization with new energy and ideas.

Write a Clear Role Description

To attract the right people and ensure they can succeed, you need to be crystal clear about what the role entails. Before you even start recruiting, create a simple, written role description or charter for your committee members. This document is your best tool for managing expectations and preventing confusion later on. It shows potential members that you value their time and have a solid plan.

Your role description should outline the committee's purpose, key responsibilities, the expected time commitment (e.g., one meeting per month, help at two events per year), and the term length. This clarity empowers members to confidently say yes, knowing exactly what they are signing up for. For more guidance on structuring your efforts, check out our fundraising playbooks for proven strategies.

How to Help Your Committee Collaborate

Assembling a talented fundraising committee is a huge win, but it’s only the first step. The real work begins when you get these passionate individuals to function as a cohesive team. Effective collaboration doesn’t happen by accident; it’s built on a foundation of clear expectations, consistent communication, and the right support systems. When your committee members know what to do, how to communicate, and where to find information, they can move forward with confidence and focus their energy on what matters most: funding your mission. By putting a simple framework in place, you can transform a group of individuals into a fundraising powerhouse.

Define Roles and Expectations Early

To set your committee up for success, start with clarity. Ambiguity about roles can lead to confusion, duplicated efforts, or important tasks falling through the cracks. From the very beginning, it’s crucial to define the difference between the committee’s job (planning and guiding strategy) and your staff’s job (executing the day-to-day work). Document these responsibilities and make sure every member understands their specific duties. This simple act of clarifying responsibilities prevents misunderstandings and empowers each person to contribute effectively without stepping on toes. When everyone knows their lane, the entire team moves faster.

Set a Consistent Meeting Schedule

Momentum is everything for a volunteer committee. The best way to maintain it is with a regular meeting schedule. Sporadic or last-minute meetings make it difficult for members to stay engaged and accountable. Aim to meet monthly at a minimum, as this creates a predictable rhythm that people can build into their calendars. You can always add more frequent check-ins during busy campaign seasons. To make these meetings as productive as possible, always prepare and share an agenda beforehand. This ensures you cover key priorities, respect everyone’s time, and keep the team aligned and focused on your fundraising goals.

Use Tools to Track Progress

Endless email threads and scattered documents are where productivity goes to die. Equip your committee with the right tools to keep everyone organized and on the same page. You don’t need a complicated or expensive system; free tools like a shared Google Drive for documents, a Trello board for task management, or a simple spreadsheet to track donor outreach can work wonders. Using a centralized platform helps manage documents, monitor tasks, and provide a transparent view of progress. This visibility makes it easy for members to see what’s been done and what’s next, fostering a sense of shared ownership and accountability.

Keep Communication Open and Visible

Even the most dedicated committees can accidentally become siloed from the board or staff, leading to misaligned efforts. To prevent this, make open communication a priority. Create a dedicated space for committee conversations, like a Slack channel or a group chat, where members can ask questions and share updates easily. It’s also wise to establish a formal reporting process. For example, the committee chair can provide a brief update at every board meeting. This ensures information flows freely between the committee and the organization’s leadership, keeping everyone informed and working together toward the same goals with clear, direct communication.

How to Measure Your Committee's Success

Once your fundraising committee is up and running, you need a way to know if your efforts are paying off. Measuring success isn't just about hitting a final dollar amount; it’s about understanding what’s working, what isn’t, and where you can improve. By tracking a few key areas, you can keep your team motivated, demonstrate your impact to the board, and make smarter decisions for future campaigns.

Track Key Fundraising Metrics

Start by defining what success looks like in numbers. Key Performance Indicators (KPIs) are your best friend here. The most obvious metric is revenue raised versus your target goal, but don't stop there. Look at your donor retention rate, which tells you how many supporters are giving again. Keeping existing donors is often more effective than finding new ones, and a strong retention rate shows your committee is building real relationships.

You should also track the number of new donors acquired, the average gift size, and even board member participation rates. These figures give you a complete picture of your committee's health and effectiveness. You can see how one nonprofit used social fundraising to build a thriving community and drive engagement with their supporters. Create a simple dashboard to review these metrics monthly so everyone can see the progress being made.

Monitor Engagement and Accountability

A successful committee is an engaged one. Beyond fundraising totals, you should also measure the group's internal health. Are people showing up? A good benchmark to aim for is 80% attendance at meetings. This shows that members are committed and value the time spent together. If attendance starts to dip, it might be a sign that meetings aren't productive or that members are feeling burnt out.

Similarly, track the completion rate for action items assigned during meetings, aiming for at least 80%. When tasks are consistently left undone, it could mean that roles are unclear or that the workload is unrealistic. Using a simple project management tool or a shared spreadsheet can help everyone see their responsibilities and hold each other accountable in a supportive way.

Conduct Regular Strategy Reviews

Data is only useful if you act on it. Your regular committee meetings are the perfect time to review your progress and refine your strategy. These sessions should be more than just status updates; they are opportunities to analyze your KPIs and engagement metrics together. Use this time to celebrate wins, identify bottlenecks, and brainstorm solutions as a team.

Ask critical questions: Are we on track to meet our goals? Which outreach methods are performing best? What feedback are we hearing from donors? This process of regular review keeps your strategy dynamic and ensures you can adapt to new opportunities or challenges. For fresh ideas on how to structure your campaigns, you can explore different fundraising playbooks to keep your approach current and effective.

Overcome Common Committee Challenges

Even with a fantastic group of people, fundraising committees can run into a few common roadblocks. Knowing what to look for can help you steer your team back on track before small issues become major hurdles. By addressing these challenges head-on, you can keep your committee focused, energized, and effective. Let’s walk through three of the most frequent obstacles and how to handle them.

Strategy vs. Operations

It’s easy for a passionate committee to get pulled into the weeds of daily tasks, but this can blur the line between their role and your staff's. A committee that gets bogged down in operational details loses sight of its most important function. Remember, a committee's main value is activation, which means using its members' unique networks and influence to open doors that staff might not be able to access alone.

To keep everyone focused, clearly define these boundaries from the start. The committee should concentrate on high-level strategy, donor cultivation, and making key introductions. Leave the event logistics, mailings, and administrative work to your dedicated staff. This division of labor ensures your committee’s time is spent on the high-impact activities where they can make the biggest difference.

Member Engagement and Burnout

Do your committee meetings feel like you’re pulling teeth to get members to participate? This often happens when people are unclear about their roles or lack a structured way to contribute. Without clear direction, even the most enthusiastic members can become disengaged, leading to burnout for the few who are carrying the weight. Consistent meetings with clear agendas are essential for maintaining momentum and holding everyone accountable.

To prevent this, make sure every member has a specific job, as we outlined in the roles section. Give them concrete tasks and the tools they need to succeed. Check in regularly, celebrate small wins, and be realistic about the time commitment you’re asking for. When members feel their contributions are meaningful and manageable, they are far more likely to stay engaged for the long haul.

Communication Gaps with the Board

Sometimes, a fundraising committee can become so focused on its own goals that it drifts away from the main board of directors. When this happens, you end up with information silos, where different groups work in isolation. This lack of communication can lead to duplicated efforts, conflicting strategies, and missed opportunities for collaboration. The board might not have a clear picture of fundraising progress, and the committee might not be aligned with the organization's broader strategic priorities.

To bridge this gap, ensure there is a strong link between the two groups. Appoint a board member to serve as a liaison who reports back at every board meeting. Use shared documents or a simple project management tool to keep plans and progress visible to everyone. When your committee and board are in sync, your entire organization becomes a more unified and powerful fundraising force.

Scale Your Committee's Impact with Social Fundraising

Your fundraising committee is a powerhouse of strategy and personal connections. But even the most dedicated team has a finite amount of time and energy. To truly grow your mission, you need to give your committee tools that amplify their efforts, not just add to their to-do list. This is where social fundraising comes in. It’s not about replacing your committee’s hard work; it’s about scaling their impact and reaching supporters where they already spend their time.

By integrating smart social strategies, you can extend your committee’s reach from a handful of key donors to thousands of potential supporters online. Think of it as giving your team a megaphone. They still craft the message, identify the audience, and guide the relationships, but technology helps them deliver it to a much larger crowd. This approach allows you to build a sustainable pipeline of new donors and deepen relationships with existing ones, all without burning out your valuable committee members. It’s about working smarter, not just harder, to connect your mission with the people who care about it most.

Why a Committee Isn't Enough for Donor Retention

Your committee does incredible work building relationships with major donors, but what about everyone else? The reality is that most nonprofits struggle to keep donors engaged year after year. The average donor retention rate hovers around 45%, which means organizations are constantly working to replace more than half of their donors. This isn't a reflection of your committee's effort; it's a challenge of scale. There simply aren't enough hours in the day for a small group to personally connect with every single person who gives.

Ongoing communication is the key to keeping donors connected to your cause. When supporters feel seen and appreciated, they are far more likely to give again. A committee can’t send a personal thank you note to every person who donates $25, but that donor’s continued support is vital. This is the gap that a scalable system can fill, ensuring every supporter feels valued and creating a stronger foundation for long-term growth.

Turn Social Followers into Engaged Donors

Your social media followers represent a huge opportunity. With nearly 70% of adults using social media, you have a built-in audience waiting to connect more deeply with your cause. The challenge is turning those passive followers into active, engaged donors. Your committee can set the strategy, but you need a system to convert that audience at scale. It starts with sharing compelling content, like stories of your impact and spotlights on the community you serve.

When people engage with your nonprofit’s content, they are signaling their interest. In fact, social media users who interact with a nonprofit’s posts are significantly more likely to make a donation. By using social fundraising tools, you can move beyond simply posting content and start building a community. You can identify your most engaged followers, invite them into a conversation, and give them a clear and simple path to support your work, turning anonymous likes into named, long-term supporters.

How Direct Messaging Amplifies Your Fundraising Efforts

Imagine being able to have a personal, one-on-one conversation with thousands of supporters at once. That’s the power of direct messaging in social fundraising. While emails can get lost in a crowded inbox and public posts can feel impersonal, a direct message feels like a real conversation. This personalized approach is incredibly effective; tailored outreach through DMs can significantly increase donor engagement because it makes people feel seen and heard.

Using automated yet personal messaging, your organization can welcome new followers, thank donors instantly, and share updates that matter to them. This creates a direct line of communication that fosters genuine relationships and drives action. Nonprofits that use direct messaging well see higher response rates because the interaction is immediate and conversational. It’s a tool that empowers your committee to build relationships at a scale they could never achieve manually, amplifying their fundraising efforts and creating a loyal community around your cause.

Related Articles

• Fundraising Strategy for Nonprofits: The Ultimate Guide
• Facebook Fundraising for Nonprofits in 2024 | A Simple Guide
• Facebook Fundraising for Nonprofits in 2024 | A Simple Guide

Frequently Asked Questions

What does the "four to ten hours per month" time commitment actually look like for a member? That time commitment is a mix of meetings and independent work. You can expect a one to two-hour meeting each month where the team reviews goals and plans strategy. The rest of the time is for action. This could mean making a few thank-you calls to donors, sending introductory emails to connect your staff with potential supporters, reviewing marketing materials for an upcoming campaign, or attending a small cultivation event. The hours vary based on the committee's current focus and the member's specific role.

We're a very small nonprofit with limited staff. Do we really need a formal fundraising committee? While a formal committee of 12 might be too much, the strategic function is still vital. You can start smaller with a "fundraising task force" of just two or three dedicated board members and passionate volunteers. The goal is to have a designated group that thinks proactively about revenue instead of leaving all the pressure on one staff person. This small team can set goals, identify a few key prospects, and help the board get more involved, providing the strategic oversight you need to grow.

What's the difference between a fundraising committee and an event committee? Think of it as strategy versus logistics. The fundraising committee is a permanent group that develops the high-level strategy for all your organization's revenue streams, from annual appeals to major gifts. An event committee is usually a temporary group formed to plan and execute a single event, like a gala or fun run. The fundraising committee might decide that hosting a gala aligns with their goals, but the event committee would handle the specific details like booking a venue and selling tickets.

What should we do if a committee member isn't participating or meeting their commitments? The first step is for the Committee Chair to have a private, supportive conversation with that person. The goal is to understand the reason for their disengagement, not to place blame. Often, the role may be different than they expected, or they might feel unsure of how to complete their tasks. Re-clarifying expectations or finding a different way for them to contribute can often get things back on track. If the lack of participation continues, it may be best to thank them for their service and graciously allow them to step down.

How does the committee's role change when we start using social fundraising tools? The committee's core purpose of guiding strategy and building relationships remains the same, but the tools give them incredible leverage. Instead of focusing only on one-to-one introductions, members can become champions for digital campaigns that reach thousands. Their role evolves to help shape the messaging for these campaigns, use their personal networks to create initial momentum online, and advise on how to best engage the new supporters these tools bring in. The technology handles the scale, freeing the committee to focus on high-level strategy and impact.