Facebook Challenge Teardown

Nonprofit Growth Lab
February 12, 2024
About the Episode

Join us in the lab as GoodUnited's Director of Product and Growth Marketing, Adam O'Brien, and Senior Optimization Managers, Molly Gilroy and Collin Corley, give three nonprofits a live Facebook Challenge audit.

They'll dive deep into suggested improvements across challenge infrastructure, and give messaging and optimization recommendations to improve the supporter experience and increase revenue.

Show Description

Stop Solider Suicide's 240x engagement has a great story behind the how and why this outcome was such a huge W for the promotion of their Black Box Project.

We're sharing the sauce that helped SSS drive 240x organic engagement on Facebook while sidestepping $14,000 in Facebook ad spend.

Here's the key outcomes that Stop Soldier Suicide drove:

  • 35,507 subscribers messaged
  • 89% Messenger Open Rate
  • 30% Facebook Messenger CTR
The Host