The Decline of the Small Donor: Why & What To Do About It

Round Table
February 12, 2024
About the Episode

Post Covid, human behavior has changed significantly when it comes to  philanthropy and support for nonprofits.

In-person events continue to struggle, it is harder and harder for nonprofits to find new donors, and overall, individual giving has declined for several years in a row.

This panel will dive into how the fundraising landscape has shifted and more importantly, how nonprofits are responding, and what might be better ways to respond? What will it really take to stop the downward trends? Let’s talk about it with big thinkers.

with panelists Nathan Chappell, co-author Generosity Crisis and SVP Donor Search, Otis Fulton PhD, Social Psychologist, of Turnkey, and Jill Davis Chief Growth Officer at Pancreatic Cancer Action Network.

Show Description

Stop Solider Suicide's 240x engagement has a great story behind the how and why this outcome was such a huge W for the promotion of their Black Box Project.

We're sharing the sauce that helped SSS drive 240x organic engagement on Facebook while sidestepping $14,000 in Facebook ad spend.

Here's the key outcomes that Stop Soldier Suicide drove:

  • 35,507 subscribers messaged
  • 89% Messenger Open Rate
  • 30% Facebook Messenger CTR
The Host