Social Media Fundraising Equations

Nonprofit Growth Lab
February 12, 2024
About the Episode

Join host Adam O'Brien as they discuss the not-so-weird science of how nonprofits are thinking outside the Bunsen burner when approaching social media channels as an ongoing revenue tool.

Show Description

Stop Solider Suicide's 240x engagement has a great story behind the how and why this outcome was such a huge W for the promotion of their Black Box Project.

We're sharing the sauce that helped SSS drive 240x organic engagement on Facebook while sidestepping $14,000 in Facebook ad spend.

Here's the key outcomes that Stop Soldier Suicide drove:

  • 35,507 subscribers messaged
  • 89% Messenger Open Rate
  • 30% Facebook Messenger CTR
The Host