In an unpredictable fundraising landscape, one strategy is quietly outperforming the rest: Facebook Challenges. In this powerful session, Nina Yung sits down with Eric Seeds, Associate Director of Paid Social at GoodUnited, to reveal why this digital-first fundraising method is driving exceptional results in 2025.
Together, they unpack how Facebook Challenges—once a pandemic-era trend—have matured into a high-performing channel that delivers not just donations, but deep supporter engagement, new lead generation, and long-term community growth. Backed by data, Eric shares how economic shifts, political climates, and changing donor psychology have all contributed to the perfect moment for nonprofits to embrace this strategy.
Whether you're cautious about new approaches or looking for scalable impact, this episode makes a clear case: the time to act is now. Learn what makes Facebook Challenges different, why they're working better than ever, and how your organization can capitalize on them—before everyone else catches on.
