Nonprofit Innovators with Maria Clark

A monthly series evangelizing good ideas and the causes behind them.

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12 Days of Giving:  Highlighting touching stories of individuals who fiercely support nonprofits and their “why.”

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Episode
6

12 Days of Giving, Day 3: Why Project Purple Ambassador and avid runner Keelin Hodgkins DiMario is committed to moving with purpose

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It's that time of year again. A time to reflect, give, share, and grow - to express gratitude. In light of the giving season, we’re flipping the script! Instead of chatting with nonprofit thought leaders, we are highlighting the most touching stories of individuals who fiercely support nonprofits and their “why.” Because without supporters, nonprofits couldn’t exist. During the 12-day series, Maria will be exploring topics surrounding: hardships, perseverance, fundraising, social media, and the importance and value of online community.

On this episode, Maria is chatting with Keelin Hodgkins DiMario. To say that running is a huge part of Keelin's life would be an understatement. She runs every single day - running her first of many marathons in 2013. Keelin also runs with her Aunt Cassie in mind, a loved one lost to pancreatic cancer. Now, as a Project Purple ambassador, Keelin is committed to moving with purpose and runs for a world without pancreatic cancer.

Episode
5

12 Days of Giving, Day 2: How Kristina Parker Garland is using online community to be her daughters voice and advocate for STOMP Out Bullying

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During the 12 Days of Givig series, Maria will be exploring topics surrounding: hardships, perseverance, fundraising, social media, and the importance and value of online community.

On this episode, Maria is chatting with Kristina Parker Garland. After losing her husband and receiving a breast cancer diagnoses, Kristina was forced to move 500 miles away after her eldest daughter self-harmed due to extreme bullying. Kristina found positivity and community by participating in a challenge on Facebook in support of STOMP Out Bullying. She was able to use the platform to share her daughters experience and to spread awareness around bullying to the online community. Kristina is a devoted advocate and voice for her daughter. Her story is* absolutely inspiring*.

Episode
4

12 Days of Giving, Day 1: How Aline Lileng found the motivation to do burpees for Susan G. Komen while on an airplane

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During the 12 Days of Givig series, Maria will be exploring topics surrounding: hardships, perseverance, fundraising, social media, and the importance and value of online community.

On this episode, Maria is chatting with Aline Lileng. Aline received a breast cancer diagnoses almost a year ago. Needless to say, she was less than thrilled about joining the pink ribbon club. However, after she participated in an online fitness challenge group in support of Susan G. Komen, the warmth, motivation, and positivity of the community led to a shift in what the pink ribbon symbolizes for her.

Episode
3

How to Pitch a New Idea to Your Nonprofit: Practical advice from successful change champions

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Vice Chairman of the Board, Stop Soldier Suicide, Co-founder of GoodUnited
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In an industry lauded for doing more with less, and often penalized for investing in ourselves, suggesting something new, questioning why or offering a new way is intimidating.  Yet, some of our peers do it, and do it well. I bet you know at least one successful Change Champion. Heck, I’ve been one. How do they do it? How did I do it? I’ve been asked this question numerous times since joining GoodUnited so we devoted an episode to this topic.

Episode
2

How to Find Supporters when No One Knows You...Yet!

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Founder, CEO and Author, Turnkey Partners
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CEO, The John Ritter Foundation for Aortic Health
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Founder, Global Foundation for Peroxisomal Disorders

This episode focused on sharing ideas for cultivating a community of supporters no matter how small your nonprofit or how niche your cause.

Apple does not have a brand awareness problem. I bet you recognize a Nike logo every time you see it. The same goes for brand-name nonprofits who have household name brand recognition and a cause that is broad, deep and well understood. 

Episode
1

Meet the People Behind Susan G. Komen’s New Facebook Community

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The Susan G. Komen team, like all organizations, had to pivot quickly in 2020 to amplify revenue as in-person events were canceled. They believed there was an audience that had simply not been asked to donate in a way that resonated with them, or even engaged where they actually spend time— on social media. Hear how this forward-thinking team used Facebook Challenges to not only raise more revenue, but also acquire thousands of new supporters for ongoing cultivation.

About The Series

Working at a nonprofit is hard.

Let’s face it: if you’re a passionate, smart, decisive leader, you could make more money working anywhere other than a nonprofit. To make matters more complicated, you’re passionate about a cause and tasked with enlisting others to join the fight, but consistently asked to do more with less. 

When I joined GoodUnited after 30+ years at the the American Cancer Society, my stated mission was to evangelize the third wave of giving on social media.

Several months in, I realized my mission is bigger than that.

I need to evangelize the work of nonprofits both to encourage their leaders to keep innovating despite circumstances that often disincentivize it, and to evangelize their experiences for the community at large.

Let’s lean in, listen to great ideas, and learn from the innovators who took them from concept to creation.

About Your Host

My friends called me the "president of cancer" for years because of my passion for the cause and commitment to my job.  I spent 33 years at the American Cancer Society, leading strategy, planning and implementing name-brand events like Relay For Life and Making Strides Against Breast Cancer.

I also tried and tested new digital strategies to support community and 1:1 fundraising. It was this area of my old role that led me to my new role at GoodUnited. Now, I have the chance to embrace the mission of many causes and champion the third wave of giving as we move from online giving and email to giving on social media and communities built through 1:1 conversational messaging.

Join Maria for the next episode of Nonprofit Innovators!

We’ve helped our partners raise over $500,000,000 on social media,
and we’re just getting started.