A monthly series evangelizing good ideas and the causes behind them.
Joining us in this episode is Duyen Spigelman, Senior Philanthropy Manager - one of The Trevor Project thought leaders responsible for 13k new supporters and 56k fundraisers which equated to more than $1.3M. Read our latest case study about how we helped The Trevor Project shatter fundraising goals.
This episode's innovative guest is Gauri Manglik, CEO and co-founder of Instrumentl. Gauri has dedicated her career to building intuitive and delightful user experiences. She has led Instrumentl to serve over 2,000 nonprofits today, making it a favorite tool among grant seekers for bringing grant prospecting, tracking, and management to one place.
Meet Nathan Hill. Nathan is vice president at NextAfter–a research lab, digital-first agency, and training institute helping nonprofits grow their digital fundraising. Having worked at both large and small nonprofits, he understands the day-to-day challenges of running nonprofit programs. Nathan is obsessed with understanding what inspires people to give through experiments and research.
The war on terror is over. As a result, media coverage has halted. We know what this means for veteran nonprofits. Revenue is down BIG. To bring you into the fold, our CEO Nick Black is our powerhouse voice—as a veteran, as a founder of the Stop Soldier Suicide (SSS) nonprofit, and as a tech entrepreneur. Maria and Nick will discuss what the third shift of giving is as it relates to veteran nonprofits and how to evaluate fundraising channels and decrease organizational risk.
Maria Clark is more than GoodUnited’s EVP of Partnerships, Chief Evangelist, and host of Nonprofit Innovators. She’s a native Ohioan, big-league communicator, and passionate philanthropist. Hear more about what fuels her and how she got here: the GU roundtable, holding a mic and amplifying the voices of real change-makers in the industry. Trust us: she’s someone you WANT to know.
Season 2 of Nonprofit Innovators is coming on May 17th! We are so grateful to all of you fellow Innovators who tuned into our first season. Get ready for an exciting lineup of thought-provoking discussions - with more actionable takeaways to bring to your nonprofit to embrace innovation and become a true change champion. Make sure you subscribe wherever you listen to your podcasts.
How can nonprofits of all sizes best utilize the Facebook platform?
What does the future of fundraising look like on Instagram and WhatsApp?
What the heck are Challenges on Facebook?
In this episode, Maria chats with Ben Jones from GoodUnited and Vanessa Stair from Facebook for an interactive panel discussion to get your most pressing questions answered.
Kirsty Peart received a triple-negative breast cancer diagnosis during the pandemic. Kirsty found so much comfort and solace in Maggie's Centres that she joined a 50-mile running challenge on Facebook in support of the organization. Despite her aversion to running, Kirsty ended up running 75 miles thanks to all the support, motivation, warmth, and encouragement she experienced in the online community. Tune in to hear Kirsty's story.
Marks' passion for being a difference-maker for things like climate change, equality, suicide prevention, etc - is undoubtedly contagious around the GoodUnited office. This year, Mark created a birthday fundraiser on Facebook for a specific cause - Parkinson's disease, in support of his father. For him, the cause is personal and it's real. Tune in to hear Mark's story and just how powerful social giving can be. Don't forget to grab a couple of tissues too.
In this episode, Maria is chatting with Jennifer Carvalho-Silva Lopez. Earlier this year, Jennifer lost her brother to ALS after a short 7-month long battle. He left behind a beautiful and loving family - a wife, an 8-year-old son, and a 10-year-old daughter. Jennifer decided to turn her pain into positivity in honor of her brother, who was always helping others. She participated in a walking challenge on Facebook in support of her local ALS Florida Chapter and even encouraged her entire family to do the challenge with her. Jennifer is a fierce supporter of all nonprofits, and her hopes for the future of others suffering and finding a cure for ALS is inspiring. Tune in to hear Jennifer's story.
Dr. David Yarlott is an Apsaalooke (Crow) from Montana who grew up on a reservation and is a first-generation student and the first member of his family to earn a doctorate. When he came across a walking challenge on Facebook in support of the American Indian College Fund, he was extremely inspired and motivated. Dr. Yarlott is currently the President of Little Big Horn College and serves on the Board of Trustees for the American Indian College Fund. He is passionate about helping native students get the resources they need to attend college across the nation. Dr. David Yarlott is a true leader in the tribal college movement. Listen to his story!
Jessie is a mom to two daughters, Stella and Emerson. Emerson was diagnosed with cerebral palsy at just 6 months old. She immediately became frustrated with the amount of outdated information on cerebral palsy and wanted to see more research being done. So...she decided to do something about it. Jessie joined a 33-mile walking Challenge on Facebook in support of the Cerebral Palsy Alliance Foundation. Within the online community, she used her daily mantra - educate, elevate, advocate - to act as a leader and supporter for so many others, helping move research forward and encouraging early interventions for other children. Tune in to hear Jessie's story. Emerson even joined us as a special guest!
As a pilates instructor, personal trainer, and nutrition coach - Kym Jolstad was eager to join the push-up Challenge on Facebook in support of the Pancreatic Cancer Action Network. Especially since she recently lost her mom to the disease and her father to multiple sclerosis. Kym also created Kathie's Coffee after her mom was diagnosed. To date, she has been able to raise over $8,000 for Pancreatic Cancer Action Network through this effort. Listen to Kym's story and you will surely be inspired by her selflessness and kind heart.
As a Johnson and Wales trained chef, food has always been a huge part of Tyler Winchester's life. Every year, he creates a fundraiser on Facebook in support of No Kid Hungry, asking friends and family to donate on behalf of his birthday to help connect hungry kids to meals. This year, Tyler decided to get creative by offering to come and cook a multi-course meal in a donor's home. Tune in to find out how it went!
Kat Vooris lost her father and her father-in-law to colon cancer, so participating in a burpee challenge on Facebook in support of the Colon Cancer Coalition was a no-brainer. Kat utilized the online community to be more than just a fundraiser and to do burpees. She made it her mission to be an advocate - providing educational resources, spreading awareness, and encouraging everyone in the group to get screened. Kat is an inspiration.
Tom Hodgson is a widow and a retired swim coach who swims every day for his health. He recently participated in a 15-Mile Swim Challenge on Facebook in support of American Cancer Society, and dedicated a swim every single day to someone he knew who received a cancer diagnoses. The outpouring of love and support he was given from his friends, family, the community, and his past students and swimmers made Tom's heart feel like it was on fire. In just over a month, Tom raised over $20,000 for the American Cancer Society. Tom is a wonderfully kind person and we are so excited to share his story.
To say that running is a huge part of Keelin Hodgkin DiMario's life would be an understatement. She runs every single day - running her first of many marathons in 2013. Keelin also runs with her Aunt Cassie in mind, a loved one lost to pancreatic cancer. Now, as a Project Purple ambassador, Keelin is committed to moving with purpose and runs for a world without pancreatic cancer.
After losing her husband and receiving a breast cancer diagnosis, Kristina Parker Garland was forced to move 500 miles away after her eldest daughter self-harmed due to extreme bullying. Kristina found positivity and community by participating in a challenge on Facebook in support of STOMP Out Bullying. She was able to use the platform to share her daughter's experience and to spread awareness about bullying to the online community. Kristina is a devoted advocate and voice for her daughter. Her story is* absolutely inspiring*.
Aline Lileng received a breast cancer diagnosis almost a year ago. Needless to say, she was less than thrilled about joining the pink ribbon club. However, after she participated in an online fitness challenge group in support of Susan G. Komen, the warmth, motivation, and positivity of the community led to a shift in what the pink ribbon symbolizes for her.
In an industry lauded for doing more with less, and often penalized for investing in ourselves, suggesting something new, questioning why or offering a new way is intimidating. Yet, some of our peers do it, and do it well. I bet you know at least one successful Change Champion. Heck, I’ve been one. How do they do it? How did I do it? I’ve been asked this question numerous times since joining GoodUnited so we devoted an episode to this topic.
This episode focused on sharing ideas for cultivating a community of supporters no matter how small your nonprofit or how niche your cause.
Apple does not have a brand awareness problem. I bet you recognize a Nike logo every time you see it. The same goes for brand-name nonprofits who have household name brand recognition and a cause that is broad, deep and well understood.
The Susan G. Komen team, like all organizations, had to pivot quickly in 2020 to amplify revenue as in-person events were canceled. They believed there was an audience that had simply not been asked to donate in a way that resonated with them, or even engaged where they actually spend time— on social media. Hear how this forward-thinking team used Facebook Challenges to not only raise more revenue, but also acquire thousands of new supporters for ongoing cultivation.
Working at a nonprofit is hard.
Let’s face it: if you’re a passionate, smart, decisive leader, you could make more money working anywhere other than a nonprofit. To make matters more complicated, you’re passionate about a cause and tasked with enlisting others to join the fight, but consistently asked to do more with less.
When I joined GoodUnited after 30+ years at the the American Cancer Society, my stated mission was to evangelize the third wave of giving on social media.
Several months in, I realized my mission is bigger than that.
I need to evangelize the work of nonprofits both to encourage their leaders to keep innovating despite circumstances that often disincentivize it, and to evangelize their experiences for the community at large.
Let’s lean in, listen to great ideas, and learn from the innovators who took them from concept to creation.
My friends called me the "president of cancer" for years because of my passion for the cause and commitment to my job. I spent 33 years at the American Cancer Society, leading strategy, planning and implementing name-brand events like Relay For Life and Making Strides Against Breast Cancer.
I also tried and tested new digital strategies to support community and 1:1 fundraising. It was this area of my old role that led me to my new role at GoodUnited. Now, I have the chance to embrace the mission of many causes and champion the third wave of giving as we move from online giving and email to giving on social media and communities built through 1:1 conversational messaging.