We're big advocates for creating a separate landing page on your website for Facebook fundraisers. In fact we think it's so important that it's our #3 tip for turning Facebook fundraisers into sustainable income.
A landing page can serve as a user guide for people who want to start a fundraiser for you. Be sure to provide:
Tips that are proven to help fundraisers reach their goals include:
Put these tools and tips behind an email address wall so you can add fundraisers to your CRM system. They've already taken action and shown interest in your organization; most are glad to share their email address in exchange for tools that will help them reach their goals.
Here's an example of a landing page from our How to Create a User Guide blog post: