Facebook fundraisers can be a welcome source of revenue - and donors - for nonprofits. However, it can be unsettling when a supporter starts a Facebook fundraiser and uses photos or words that aren't quite in line with the organization's mission, brand, or vision.
The truth is, nonprofits have little control over how Facebook users present their information in a Facebook fundraiser. When someone starts a fundraiser, it pre-populates with the "About" information you filled in on your page. Facebook also auto selects your cover photo as the photo that will be shared. Users can change this, but most won't go to the trouble.
The best way to ensure Facebook users are sharing your organization in the way you want it shared is to have a short, clear "About" statement filled in on your page. Then make sure you've uploaded the photo that you want to represent your nonprofit.
Creating a user guide for Facebook fundraisers can help you control your brand and message online. Here are some tips: