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Facebook Birthday Fundraisers
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MESSENGER JOURNEY TEMPLATES
Building 1:1 relationships with your community, one supporter at a time.
REVENUE JOURNEYS
Initial Journey
General Fundraiser Coaching
AVG. Outcome:
50% increase in fundraiser revenue
Learn about who your general fundraisers are and what they care about. Coach them to hit the fundraising goal.
Revenue
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Initial Journey
Initial Journey
Initial Journey
Initial Journey
Initial Journey
Birthday Fundraiser Coaching
AVG. Outcome:
50% increase in fundraiser revenue
Learn about who your birthday fundraisers are and what they care about. Coach them to hit the fundraising goal.
Revenue
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Initial Journey
Initial Journey
Initial Journey
Initial Journey
ENGAGEMENT JOURNEYS
Action Lead-in
Birthday Fundraiser Lead-In
AVG. Outcome:
Encourage supporters to proactively create a fundraiser to celebrate their birthday.
Engagement
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Action Lead-in
Action Lead-in
Action Lead-in
Action Lead-in
Cultivation
Cultivation
AVG. Outcome:
80% Open Rate
Strengthen your supporter relationships throughout the year. Help your supporters understand how their contribution is making an impact.
Engagement
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Cultivation
Cultivation
Cultivation
Cultivation
Cross-Promote
Signup for Future Actions
AVG. Outcome:
60% sign up for future action
Provide opportunities for your supporters to proactively stay involved with your nonprofit.
Engagement
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Cross-Promote
Cross-Promote
Cross-Promote
Cross-Promote
Initial Journey
Supporter Welcome Series
AVG. Outcome:
72% Open Rate
Extend a warm welcome to new Subscribers. Foster a strong connection by introducing your organization and sharing how you impact the cause they care about.
Engagement
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Initial Journey
Initial Journey
Initial Journey
Initial Journey
Initial Journey
Donor Welcome Series
AVG. Outcome:
75% Open Rate
Personally thank your Facebook donors, make them feel appreciated, and learn about their connection to your cause.
Engagement
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Initial Journey
Initial Journey
Initial Journey
Initial Journey