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Introducing GoodUnited's Nonprofit Innovators Podcast

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Working at a nonprofit is hard. 

Let’s face it: If you’re a passionate, smart, decisive leader, you could make more money working anywhere other than a nonprofit. To make matters more complicated, you’re passionate about a cause and tasked with enlisting others to join the fight, but consistently asked to do more with less. The investment private-sector organizations require to grow is a favor when dollars devoted to mission is the ultimate KPI. 

When I joined GoodUnited after 30 years at American Cancer Society, my stated mission was to evangelize social giving: the third wave of giving on social media. 

Several months in, I realized my mission is bigger than that. 

I need to evangelize the work of nonprofits both to encourage their leaders to keep innovating despite circumstances that often disincentivize it, and to proclaim their experiences for the community at large.

Let’s lean in, listen to great ideas, and learn from the people who took them from concept to creation.

With our latest podcast series, Nonprofit Innovators, you’ll do just that. Through conversations with leaders at some of the nation’s greatest nonprofit organizations, you’ll learn how to understand, inspire, and grow your relationships with the next generation of supporters. 

The first episode, featuring the team at Susan G. Komen,  is already available! Use the following links to listen to the podcast:

About Your Host:

Maria Clark, EVP, Partnerships and Chief Evangelist

I have been known facetiously to many as the “president of cancer” for over 3 decades. I spent 33 years at the American Cancer Society, leading strategy, planning, and implementation for name-brand events like Relay For Life and Making Strides Against Breast Cancer. 

I also tried and tested new digital strategies to support community and 1:1 fundraising. It was this area of my old role that led me to my new role at GoodUnited and a chance to champion the third wave of giving as we move from online giving and email to 1:1 conversational messaging and giving on social media.

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