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Driving Organic Engagement and Mission Awareness

Adam O’Brien
May 2, 2023
The Mission: Supercharge the announcement that the U.S. Department of Veterans Affairs awarded Stop Soldier Suicide the Mission Daybreak grand challenge top prize to accelerate Black Box Project. The Results: 35,507 subscribers messaged, 89% Messenger Open Rate, 30% Facebook Messenger CTR, 240x increase in organic engagement, $14,000 ad spend saved.
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