Direct Messaging
is the most powerful acquisition engine for nonprofits

Convert your Facebook followers into donors through 1:1 personalized DMs, because today’s supporters expect more than generic outreach: they expect connection.

Why Direct Messaging?

Direct Messaging (DM) is the future of nonprofit engagement. Connect one-on-one with supporters on platforms like Facebook Messenger, Instagram, and WhatsApp, where they already spend hours daily. With GoodUnited, turn followers into advocates through tailored, data-driven conversations

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What is Direct Messaging?

Direct Messaging (DM) is a private, one-on-one way to communicate through platforms like Facebook Messenger, Instagram, and WhatsApp. Unlike public posts, DMs allow for personalized, real-time conversations in the digital spaces people already use.

For nonprofits, DMs are a powerful tool to share updates, answer questions, and encourage actions like donations or event sign-ups. This direct, familiar format helps build trust and deeper connections with supporters.

Explore Messaging

Benefits-Driven Section

GoodUnited’s Direct Messaging platform transforms social media from a passive posting tool into a two-way engagement machine. With built-in messaging journeys, we help nonprofits

Welcome new supporters

Your message gets seen.

Coach fundraisers

Real conversations, not static posts.

Re-engage donors

with timely calls to action.

Inspire subscribers

to take meaningful next steps in your mission.

Engage Better

All fully automated. All deeply personalized. All built to drive revenue.

Social Proof Section Placeholder

We grew engagement by 110x using GoodUnited’s messaging journeys—
and our fundraising results followed.

Happy Nonprofit Partner

The most innovative fundraising platform in the world

We’re leading the way and doing something nobody has ever done… but don’t just take our word for it!

Meta Social Good Partner

Inc. Best in BusinessAward Winner - SaaS

Leader for 2023 G2 Conversational Marketing Category

Inc. 5000 Winner

Inc. Vet 100 Winner

2024 Anthem Award Winner

Deloitte Fast 500 Winner

Leader for G2 Fundraising Software &Conversational Marketing Category

Anthem Award Winner -The Trevor Project Case Study

Outreach Statistics by Channel

Channel

Open Rate

Click-Through Rate

Response Time

Cost Per Acquisition

Engagement Depth

Direct Messaging

80-90%

40-50%

Real-time (seconds)

$5-10

High

20-25%

2-4%

1-2 days (slow)

$20-30

Low to moderate

Direct Mail

1-5%

0.5-2%

1-2 weeks

$50-100

Low

SMS

90-98%

20-30%

Real-time (Minutes)

$3-9

Moderate

Loved by fundraising leaders

"Since onboarding GoodUnited, my nonprofit has seen almost 2,000% increase in Facebook revenue."

Becca L.

Annual Giving Director

“GoodUnited has provided a way for us to activate our sticky supporter base on Facebook in a way no other tool can."

Chelsea E.

Sr. Director, P2P Giving

Watch the Process

Get a clear, step-by-step look at what to expect and how each piece helps you grow faster and raise better.

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Get the Direct Messaging Playbook