2022 Digital-First P2P Fundraising Study Results

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Digital First has become the norm for people to interact with one another and is becoming a norm for our Industry.  Programs that live in these spaces must become important building blocks of our P2P portfolios.  We don't know what the next platform will be but the work you do now to understand and build your nonprofit's infrastructure the quick you can embrace the next opportunity

What is digitally native fundraising? The inaugural Digital-First P2P Fundraising Study polled organizations about their programs that originated online to primarily serve a digital community. The results were obtained by combining the responses from the digital first study as well as responses submitted for the 2022 P2P Forum Fundraising Top 30. 

Survey Highlights:

  • 44 nonprofits generated $154.9 million from digital- first peer-to-peer fundraising programs in 2021, up 30% from $119.2 million in 2020. 
  • Sixteen programs reported raising $1,000,000 or more from digital-first peer-to-peer fundraising; seven reported $500,000 to $999,999; 15 reported $100,000 to $499,999 and six reported under $100,000 in revenue. 

GoodUnited Highlights:

GoodUnited Appreciate & Coach for Birthday Fundraisers

  1. Appreciated/thanked 1,277,508 fundraisers
  2. Coached Fundraisers to raise 43% more from first to second experience

GoodUnited Challenges on Facebook:

  • Raised $55M in 2021 alone
  • 300,000 fundraisers created
  • Established 509 new fundraising “communities” for nonprofit partners

Through our integration with Facebook Messenger:

  • Cultivated 900,000 new supporters via 1x1 conversational messaging 
  • Achieved messenger open rates > 98%

About Tiltify and GoodUnited

Tiltify powers fundraising for content creators on social streaming platforms like Twitch, Tiktok and Discord. 

GoodUnited powers Challenges on Facebook as a Meta Business Partner, advancing social giving within the Meta family of social apps Facebook,  Instagram and Whatsapp.