He will tell you himself: Geoff and his team were building a strong Facebook community. But there were two problems: he had zero insight into why or how it was working, and his team couldn’t efficiently manage the growth. And eventually, it stopped.
Time to get creative.
Epilepsy Foundation, meet GoodUnited (GU). Like GU, Epilepsy Foundation believed that sustainable growth comes from testing, adjusting, learning, and application. A circle of continuous refinement. And it’s paying off.
With GoodUnited’s technology, services, and data analytics, Epilepsy Foundation has seen (*ahem* and continues to see) incremental growth in their social fundraising program. Gaining approximately 90% net new supporters? Staggering. Building a sustainable relationship with them? Mission critical.
GoodUnited implemented conversational intelligence through Facebook’s native tool, Messenger, to help to engage supporters in a new way—a crucial strategy to gather monumental insight into who they are and why they give. With this data, GoodUnited was folded into a growing tech stack for Epilepsy Foundation to shift their overarching fundraising approach to digital-first. Geoff’s long-term goal? Combine the data gained from each source into a data lake. Why? This will help to provide a meaningful experience for every supporter no matter how they engage—social, website, email, search, all of it. Everything working together to make the most of the knowledge we’ve gained… And, perhaps most important of all, to be a better servant organization.
Let’s talk Reach. With social media—specifically Facebook giving tools and Messenger—Epilepsy Foundation is now a global organization and is building a worldwide community around their mission.
And because epilepsy is often a lonely journey, a strong digital community impacts the greater well-being of many patients, caregivers, and supporters. In this case, a community of 31,432 group members strong. And still growing.
What’s more: Epilepsy Foundation puts the data they’re gathering to work in order to provide the right experience for each and every supporter. In other words, if they can identify someone as a patient, they are able to give resources on surgery and post-op, important questions to ask, checklists, etc.
Now THAT’S personal.
Epilepsy is the fourth most common neurological disorder in the world, with more than 3.4 million people diagnosed in the US alone. Enter Epilepsy Foundation.
Their mission: to lead the fight to overcome the challenges of living with epilepsy and to accelerate therapies to stop seizures, find cures, and save lives. They achieve this by:
Funding and accelerating research and innovation
Advocating at both state and federal levels for laws
Educating and training the public about epilepsy and seizure first aid
Raising awareness
Connecting people to treatment, support, and resources