Think about your most dedicated supporters—the ones who share every post and champion your cause at every opportunity. What if you could give them the tools to turn their passion into a powerful fundraising engine? That’s the core idea behind peer-to-peer fundraising. Instead of your organization making every ask, you mobilize a community of advocates to raise money on your behalf. This approach transforms fundraising from a one-to-many broadcast into a many-to-many conversation. If you’re wondering what is peer-to-peer fundraising, it’s a strategy that multiplies your efforts by leveraging the trust and personal connections your supporters already have. In this article, we’ll cover everything you need to know to build a successful program that engages your community and grows your donor base.
Key Takeaways
- Leverage personal networks for authentic reach: P2P fundraising works by empowering your supporters to share their personal stories, tapping into the trust of their social circles to connect with entirely new audiences who are more likely to give.
- Make fundraising frictionless for your champions: The success of your campaign depends on how easy you make it for people to participate. Provide a toolkit with clear messaging, engaging visuals, and simple technology to remove barriers and boost their confidence.
- Turn campaign momentum into long-term growth: A successful P2P campaign is a powerful donor acquisition tool. Focus on immediately engaging new supporters and analyzing your results to build a repeatable fundraising program for the future.
What is Peer-to-Peer Fundraising?
Peer-to-peer fundraising is a powerful way to mobilize your community and turn your most dedicated supporters into active fundraisers for your cause. It’s a model built on trust and personal connection, allowing you to reach new audiences through the people who already believe in your mission. By equipping individuals with the tools to share their stories, you can expand your impact and build a stronger, more engaged community.
The Core Idea
At its heart, peer-to-peer (P2P) fundraising is about empowering your supporters to raise money on your behalf. Think of it as turning your community into a team of advocates. Instead of directing everyone to one donation page, individual supporters create their own small campaign pages to collect money from their personal networks—friends, family, and coworkers. It’s often called social fundraising because it thrives on these connections. Your supporters share their personal stories and passion for your cause, which inspires their own circles to give. This approach taps into the power of personal relationships to expand your reach far beyond your existing donor list.
How It's Different from Traditional Fundraising
You might be thinking, "Isn't this just crowdfunding?" Not quite. While both gather many small donations, the structure is different. Crowdfunding typically directs everyone to a single, central campaign page. Peer-to-peer fundraising, on the other hand, equips each supporter with their own personal fundraising page. This is a game-changer because it allows them to frame the campaign in their own words and share why your cause matters to them personally. This authentic storytelling is far more persuasive than a generic appeal. It builds a layer of trust that encourages people to donate, even if they’ve never heard of your nonprofit before. They aren't just giving to an organization; they're supporting a friend.
The Building Blocks of a P2P Campaign
A successful P2P campaign doesn’t just happen—it’s built on a solid foundation. First, you need clear, specific goals. Instead of "raise money for our shelter," aim for something like, "Raise $50,000 in four weeks to fund our spay and neuter program." Next, you need the right tools. Your fundraisers need a platform that’s incredibly easy to use, especially for popular campaigns like Facebook Challenges, with features like customizable pages, simple social sharing buttons, and a way to track their progress. Finally, you need a plan to support your fundraisers. This includes providing them with talking points, images, and encouragement along the way. When you make it easy and fun for them, they’re more likely to succeed.
How Does Peer-to-Peer Fundraising Actually Work?
Peer-to-peer fundraising might sound complex, but it’s really about one simple, powerful idea: turning your supporters into your fundraisers. Instead of your organization making all the asks, you empower passionate individuals to reach out to their own networks on your behalf. This creates a ripple effect, expanding your reach far beyond your existing email list or social media followers. It’s a collaborative approach that builds community and momentum around your cause, one personal connection at a time. Let’s break down how this process unfolds from start to finish.
Empowering Individual Fundraisers
At its heart, peer-to-peer fundraising is when you give your supporters the tools to create their own small campaigns to collect money from their friends, family, and coworkers for your nonprofit. Think of it as social fundraising. You set up a main campaign, and your supporters—your new fundraisers—create personalized pages linked back to it. They aren't just donating; they're actively championing your cause. This model taps into the trust people have in their personal relationships, making the ask to donate feel more authentic and compelling. It’s a fantastic way to mobilize your most dedicated advocates and let them share their passion with the people who know and trust them best.
The Supporter's Journey: From Click to Donation
So, what does this look like for a supporter? It starts when they accept your invitation to fundraise. They’ll create their own fundraising page, often from a template you provide, and customize it with a personal story, photos, or a video. This page is directly linked to your nonprofit’s main campaign. From there, they share their unique page link across their social media, in emails, and through text messages. When their friends and family click the link, they land on a trusted, personal appeal and can donate directly. Every donation rolls up to your main campaign goal, making it easy to track progress and celebrate wins together.
Why Social Networks are Your Secret Weapon
The real magic of peer-to-peer happens on social media. When your supporters share their fundraising pages, they’re not just asking for money—they’re providing social proof for your mission. This approach is incredibly effective for reaching new people. In fact, data shows that the vast majority of people who donate to a peer-to-peer campaign are brand new to that organization. By leveraging your supporters' networks, you can tap into entirely new audiences. A well-run Facebook Challenge, for example, can introduce your cause to thousands of potential new donors who might have never found you otherwise.
What Your Platform Needs to Succeed
To make all of this happen smoothly, you need the right technology. Your fundraising platform should make it incredibly easy for your supporters to participate. Look for a solution that offers features like customizable individual and team pages, shareable links, and real-time donation tracking. Leaderboards and progress bars can also add a fun, competitive element. Most importantly, the platform should have seamless social sharing options and be mobile-friendly, since most people will be sharing and donating from their phones. The easier you make it for your fundraisers, the more successful they—and you—will be.
Popular Types of P2P Fundraising Campaigns
Peer-to-peer fundraising isn’t a one-size-fits-all strategy. The beauty of this model is its flexibility, allowing you to create campaigns that resonate with your specific cause and community. Whether you’re building on an existing event or starting from scratch, there’s a P2P approach that can work for you. Most successful campaigns fall into one of a few popular categories, each with its own unique way of engaging supporters and their networks.
Rally Around an Event
Events are a natural anchor for peer-to-peer fundraising. Think of your classic charity 5K, walk-a-thon, or cycling race. Participants sign up for the event and then create personal fundraising pages to collect pledges from friends and family. This model works because it gives your supporters a tangible goal to work toward and a compelling story to share. It’s not just about asking for money; it’s about inviting their network to support their personal journey for a cause they believe in. This approach is also perfect for virtual events, where participants can complete a challenge from anywhere while still fundraising as a team.
Let Supporters Get Creative (DIY)
Sometimes, the best fundraising ideas come directly from your most passionate supporters. Do-it-yourself (DIY) campaigns empower individuals to fundraise for you on their own terms. The most common example is asking for donations instead of gifts for a birthday, wedding, or another milestone. By giving your community the freedom to create their own campaigns, you allow them to connect your cause to their personal stories in a truly authentic way. This fosters a deeper sense of ownership and can uncover new and creative fundraising ideas you may not have thought of yourself.
Spark a Movement with Social Challenges
Social media challenges are designed to capture attention and spread quickly. Campaigns like "No Shave November" or the ALS "Ice Bucket Challenge" are prime examples of how a simple, shareable concept can turn into a massive fundraising movement. These campaigns invite people to participate in a specific activity, share their experience online, and challenge others to do the same, all while raising money. Facebook Challenges, for instance, are a powerful way to build community and drive donations by tapping into the viral nature of social networks and creating a shared experience for thousands of supporters.
Create Urgency with Timed Campaigns
Nothing motivates action quite like a deadline. Time-based campaigns, like a 24-hour Giving Day, create a powerful sense of urgency that encourages people to donate now. These short, intense fundraising pushes rally your entire community—supporters, staff, and board members—around a single, focused goal. By concentrating your marketing and outreach efforts into a specific timeframe, you can generate significant buzz and momentum. This strategy is effective because it makes the ask feel immediate and important, prompting potential donors to contribute before time runs out and making it a popular year-end giving strategy.
Why You Should Try Peer-to-Peer Fundraising
If you're looking for a way to grow your donor base without stretching your budget, peer-to-peer (P2P) fundraising is a powerful strategy. It moves beyond traditional fundraising by empowering your most passionate supporters to become advocates for your cause. Instead of your organization making all the asks, your supporters share your mission with their own friends, family, and colleagues.
This approach does more than just bring in donations; it builds momentum and creates a network effect. Each new fundraiser introduces your nonprofit to a fresh audience, expanding your reach in a way that feels genuine and personal. By tapping into the power of existing relationships, you can build a sustainable fundraising model that grows alongside your community. It’s a way to turn passive followers into active participants who are truly invested in your success.
Reach New Donors Organically
One of the biggest challenges for any nonprofit is finding new donors. Peer-to-peer fundraising helps you connect with new people through the trusted networks of your current supporters. Think about it: an ask from a friend or family member carries so much more weight than an ad. In fact, research shows that people are far more likely to act on recommendations from those they know.
When your supporters share their personal fundraising pages, they’re not just asking for money—they’re sharing their passion for your cause. This personal endorsement cuts through the noise and reaches people who might never have found your organization otherwise. It’s an authentic, word-of-mouth approach to growth that helps you find supporters who are already warmed up to your mission because someone they trust introduced them.
Turn Supporters into a Community
A successful P2P campaign does more than raise funds; it transforms a scattered group of individual supporters into a cohesive community. When people join a Facebook Challenge or rally around a team goal, they become part of something bigger than themselves. They share tips, celebrate milestones, and encourage each other, all while working toward a common objective.
This sense of belonging is incredibly powerful. Strong communities lead to more new donors, more money raised, and supporters who stay involved for the long haul. By creating a space for connection, you give people a reason to stick around long after the campaign ends. They’re no longer just donors; they’re members of a dedicated group united by a shared passion for your mission.
Raise More with Less Budget
For many nonprofits, staff and resources are already stretched thin. Peer-to-peer fundraising offers a scalable way to raise more money without adding to your team's workload. In a P2P campaign, your supporters act as volunteer fundraisers, taking on the work of outreach and solicitation themselves. This frees up your staff to focus on strategy, support, and stewardship.
This model is incredibly efficient. Instead of a one-to-many approach where your team does all the work, P2P creates a many-to-many dynamic that multiplies your efforts. You can also make fundraising more engaging with elements like leaderboards and team goals, which motivate participants without requiring a significant financial investment. It’s a cost-effective strategy that leverages your greatest asset: your people.
Build Trust Through Social Proof
Trust is the foundation of fundraising, and P2P campaigns build it naturally. People are much more likely to donate when asked by someone they know and trust. When a supporter shares their fundraising page, they are putting their own reputation on the line and personally vouching for your organization. This is the ultimate form of social proof.
This personal connection is something that traditional marketing can’t replicate. Each share, post, and story from a fundraiser serves as a testimonial, showing their network that your cause is worth supporting. By facilitating these authentic interactions, often through channels like social direct messaging, you build credibility and make it easier for new donors to say "yes."
Your P2P Campaign Success Checklist
A successful peer-to-peer campaign doesn’t happen by accident. It’s built on a foundation of clear planning and dedicated support for your fundraisers. Think of your supporters as an extension of your team—the more prepared and motivated they are, the more successful your campaign will be. This checklist covers the essential steps to set your campaign, and your champions, up for success from day one.
Set Clear Goals and a Realistic Timeline
Before you do anything else, define what success looks like. Vague goals lead to vague results. Instead, use the SMART framework to make your goals Specific, Measurable, Achievable, Relevant, and Time-bound. For example, instead of "raise money for the shelter," a better goal is, "Raise $75,000 in six weeks to support four animal shelter programs." This gives everyone a clear finish line to work toward and makes it easy to celebrate progress along the way. A realistic timeline is just as important. It creates a sense of urgency that encourages action without burning out your fundraisers or your internal team.
Equip Your Fundraisers with a Toolkit
Your supporters are passionate, but they aren’t marketing experts. Make it incredibly easy for them to share your message by providing a fundraising toolkit. This should include ready-to-use text for their fundraising pages, social media posts, and emails. Provide a library of high-quality photos and videos that show your mission in action—real stories, not stock photos. By offering these simple templates and assets, you remove the guesswork and empower them to start fundraising confidently. This is a key part of how GoodUnited helps you build relationships at scale by giving your supporters the content they need to succeed.
Craft a Story That Connects
Facts tell, but stories sell. Your campaign needs a compelling narrative that explains why this fundraiser matters right now. But the real magic of P2P fundraising happens when your supporters make that story their own. Encourage them to share why they personally connect with your cause. People are far more likely to donate when a friend or family member shares a personal story. You can prompt them with questions like, "What's your connection to our mission?" or "Why is this cause important to you?" to help them personalize their pages and make an authentic, heartfelt appeal to their networks.
Guide and Support Your Champions
Launching the campaign is just the beginning. Your fundraisers need ongoing encouragement to stay motivated. Send regular updates on their progress, celebrate milestones, and offer tips to help them reach their goals. This is where automated direct messaging can be a game-changer, allowing you to send personalized check-ins and reminders without adding to your workload. Encourage fundraisers to set personal goals within the larger campaign and use a reliable platform to track team progress. Consistent support shows your champions you’re in this together and that their effort is making a real difference.
Choosing the Right P2P Technology
Your peer-to-peer technology is more than just a donation processor; it’s the engine that powers your entire campaign. The right platform makes it incredibly easy for your supporters to say "yes" to fundraising and for their networks to give. It should feel like a helpful partner, removing friction at every step and empowering your fundraisers to succeed. A clunky, confusing platform, on the other hand, can stop a great campaign in its tracks before it even gets started.
When you’re evaluating different options, think about the experience from your fundraisers' and donors' perspectives. Is it simple? Is it intuitive? Does it make them feel motivated and connected to your cause? The goal is to find a tool that works so well in the background that your supporters can focus on what they do best: sharing their passion for your mission. Let’s walk through the four key areas you need to assess to find the perfect fit for your nonprofit.
Must-Have Platform Features
Your fundraising platform should be built to make life easy for your supporters. Look for software that provides essential features like customizable individual and team pages. These give your fundraisers a personal space to tell their story and track their progress. The platform should also offer custom links for easy sharing, real-time donation tracking, and leaderboards to add a dose of friendly competition. These tools aren’t just nice to have; they create an engaging and motivating experience that encourages fundraisers to stay involved and aim higher.
Seamless Social Media Integration
Peer-to-peer fundraising thrives on social networks, so your technology needs to connect effortlessly. Your platform should make it incredibly simple for supporters to share their fundraising pages on channels like Facebook, Instagram, and LinkedIn with just a click. This is fundamental to expanding your reach beyond your existing audience. The easier it is for your fundraisers to share, the more likely they are to do it. This is the core principle behind successful social campaigns like Facebook Challenges, which turn social sharing into a powerful fundraising driver.
A Flawless Mobile Experience
Most of your supporters will interact with your campaign on their phones. They’ll sign up to fundraise, share updates, and make donations while on the go. Because of this, a smooth, intuitive mobile experience is non-negotiable. Test the platform from a mobile device. Is the registration form easy to fill out? Do fundraising pages look great and load quickly? Is the donation process simple and secure? If it’s frustrating to use on a phone, you risk losing both fundraisers and donors before they can even complete the first step.
Actionable Analytics and Reporting
To manage your campaign effectively, you need clear insight into what’s happening. A good P2P platform will provide you with actionable data, not just a running total of donations. You should be able to easily see who your top fundraisers are, track overall campaign progress against your goals, and understand which channels are driving traffic. This information helps you know who to thank, who might need a little encouragement, and what’s working well. Look for a platform that gives both you and your individual fundraisers a clear view of their impact and progress.
How to Manage Your P2P Campaign
Once your peer-to-peer campaign is live, your role shifts from planner to coach. Managing the moving parts—from motivating fundraisers to tracking donations—is what turns a good idea into a successful campaign. The key is to stay organized, communicate clearly, and provide consistent support to your fundraisers every step of the way. With the right approach, you can keep the energy high and the donations flowing.
Recruit and Motivate Your Fundraisers
Your fundraisers are the heart of your campaign, so your first job is to set them up for success. Think of it as creating a "fundraising kit" for them. Provide ready-to-use text for their fundraising pages, compelling photos and videos, and templates for emails and social media posts. The easier you make it for them to share your story, the more confident and effective they’ll be. Remember to celebrate their efforts publicly. A simple shout-out in a group chat or on social media can go a long way in keeping spirits high and encouraging a little friendly competition.
Prepare for Common Roadblocks
Even the best-laid plans hit a few bumps. It’s natural that some individual fundraisers might lose steam or not follow through. You can get ahead of this by encouraging them to set small, personal goals within the larger campaign and sending gentle reminders to keep them on track. Managing dozens or even hundreds of fundraisers can also feel overwhelming without the right systems. Using a platform with automated direct messaging allows you to communicate at scale, sending personalized check-ins and words of encouragement without adding hours to your day.
Ensure Secure and Simple Donation Processing
Nothing stops a donation faster than a clunky, confusing checkout process. Your donation platform should be incredibly easy for both your fundraisers and their supporters to use. Look for features like customizable individual and team pages, simple social sharing buttons, and clear donation tracking. The goal is to remove every possible bit of friction from the giving experience. When a supporter feels inspired to give, the path to completing that donation should be secure, mobile-friendly, and take less than a minute. This focus on a smooth user experience is a non-negotiable for maximizing your campaign’s potential.
Track Your Progress in Real-Time
Momentum is everything in a P2P campaign. Keep everyone in the loop by regularly updating your teams on the overall progress toward your goal. Highlighting top-performing individuals and teams on a leaderboard can spark excitement and motivate everyone to step up their efforts. Encourage your fundraisers to update their own supporters often—campaigns that post updates at least every five days are three times more successful. These updates don’t have to be complicated; a quick post sharing a milestone or thanking recent donors helps supporters feel connected to the impact they’re making.
Take Your P2P Campaign to the Next Level
Once you have the fundamentals of your peer-to-peer campaign in place, you can start adding layers that create excitement and drive serious results. These strategies are about more than just raising money; they’re about building a memorable experience that turns participants into lifelong advocates for your cause. Think of these as the power-ups for your campaign—simple additions that can make a huge difference in engagement and your final fundraising total.
Make it Fun with Gamification
A little friendly competition can go a long way. Gamification turns the act of fundraising into an exciting challenge by adding game-like elements to your campaign. You can use fundraising thermometers to visually track progress toward your overall goal and create a sense of shared achievement. Set up leaderboards to showcase your top individual fundraisers and teams, sparking a competitive spirit that encourages everyone to step up their efforts.
To keep momentum going, award digital badges for hitting key milestones, like raising the first $100 or recruiting five friends. These small acknowledgments make your fundraisers feel seen and appreciated. This approach is central to successful social media campaigns like Facebook Challenges, which use group dynamics and shared goals to keep participants motivated from start to finish.
Double the Impact with Matching Gifts
What’s more motivating than seeing your donation make a difference? Seeing it make twice the difference. A matching gift program is one of the most effective ways to encourage donations. Start by securing a corporate sponsor or a major donor who agrees to match every dollar raised up to a certain amount. This creates a powerful sense of urgency and shows potential donors that their contribution has an amplified impact.
Don’t stop there. Many companies offer gift matching programs for their employees, but most people don’t know about them. Encourage your fundraisers to ask their supporters to check if their employer will match their gift. You can even provide a link to a matching gift database on your donation page to make it easy for them. It’s a simple step that can dramatically increase your campaign revenue.
Use Automation to Nurture Relationships
Managing communication with hundreds or even thousands of fundraisers can feel overwhelming, but it’s crucial for keeping them engaged. This is where automation becomes your best friend. By setting up automated message flows, you can provide timely support and encouragement without adding to your team’s workload. Think of it as giving every participant a personal campaign coach who is always there to help.
You can use automated direct messaging to send a warm welcome as soon as someone signs up, share fundraising tips throughout the campaign, and send reminders about important deadlines. These messages keep your cause top-of-mind and ensure your fundraisers feel supported every step of the way. This consistent, personal communication helps build stronger relationships and keeps participants motivated to cross the finish line.
Show Your Supporters Their Impact
People want to know that their effort is making a real difference. Consistently communicating the impact of your campaign is key to keeping your fundraisers and their donors motivated. Don’t wait until the end to share the results. Send regular updates on the overall progress and celebrate when you hit major milestones together. Highlighting top-performing individuals and teams not only recognizes their hard work but also inspires others to keep going.
Encourage your fundraisers to share these updates with their own networks. Providing them with simple, shareable graphics or message templates makes this easy. When donors see the collective impact of their contributions in real-time, they feel more connected to your mission. This transparency builds trust and shows every single person that their support truly matters, as seen in the success of nonprofits like the American Cancer Society.
Turn P2P Success into Sustainable Growth
Your peer-to-peer campaign was a hit—congratulations! But the work doesn’t stop when the donations are counted. The real magic of P2P fundraising lies in what you do next. A successful campaign gives you more than just revenue; it gives you a fresh audience of engaged supporters and a proven model for future growth. By focusing on retention and refinement, you can turn a single fundraising win into a sustainable engine for your mission. It’s all about building on your momentum and nurturing the new relationships you’ve just created.
Keep Your New Donors Engaged
Peer-to-peer campaigns bring new donors to your doorstep, often because they trust the friend who asked them to give. In fact, 92% of people trust recommendations from those they know. Now, your job is to build on that initial trust and create a direct connection with your organization. Don’t let these new supporters become one-time givers. Instead, welcome them into your community with a personalized touch.
A great first step is to reach out with a thank you message that shares the immediate impact of their gift. Using social direct messaging allows you to connect with them on the same platform where they first engaged. This simple, personal outreach helps transition their loyalty from their friend to your cause, making them feel seen and valued from day one.
Build a Repeatable P2P Program
Why reinvent the wheel every time you need to fundraise? Once you’ve run a successful P2P campaign, you have a blueprint for the future. Document everything that worked, from your core messaging and social media assets to your fundraiser recruitment strategy and communication timeline. This documentation becomes your internal playbook for launching future campaigns more efficiently.
To build a truly repeatable program, focus on creating a system. Set clear goals, recruit enthusiastic fundraisers, and give them the tools they need to succeed. By standardizing your approach, you make it easier for your team to execute and for your supporters to participate. Check out our nonprofit playbooks for templates and ideas you can adapt for your own organization, turning your P2P efforts into a predictable and scalable source of revenue.
Measure Your True Return on Investment
The total amount raised is an important metric, but it doesn’t tell the whole story. To understand the true ROI of your P2P campaign, you need to look deeper. Track key performance indicators like the number of new donors acquired, your average gift size, and which fundraisers brought in the most support. This data will help you understand what resonated with your audience and where your efforts paid off the most.
Beyond the immediate numbers, consider the long-term value these new relationships bring. Your P2P campaign is a powerful acquisition tool that fills your pipeline with passionate new supporters. By analyzing the data, you can see how it works to not only raise funds but also to grow your community. This information is critical for making smarter decisions and improving your strategy for the next campaign.
Learn and Improve for Next Time
Every campaign is a learning opportunity. Once the dust settles, take time to review what went well and what could be improved. Send a short survey to your fundraisers and donors to gather direct feedback on their experience. What did they love? What challenges did they face? Their insights are invaluable for refining your process.
Combine this qualitative feedback with the quantitative data you collected. Did a specific type of social media post drive more donations? Was there a point in the campaign where engagement dropped off? Use these learnings to make targeted improvements. Many successful nonprofits, like the American Cancer Society, use an iterative approach to constantly refine their fundraising challenges, ensuring each one is more effective than the last.
Related Articles
- Top Peer-to-Peer Fundraising Ideas to Boost Donations
- Why Your Nonprofit Needs P2P Fundraising (and How to Use It)
- Peer-to-Peer Fundraising | Boosting Nonprofit Donations
Frequently Asked Questions
What’s the real difference between peer-to-peer fundraising and crowdfunding? Think of it this way: crowdfunding is like having one big donation bucket that everyone contributes to. Peer-to-peer fundraising gives your most passionate supporters their own individual buckets. They can decorate their bucket with their personal story and then ask their friends and family to help fill it. All the money still ends up with your organization, but the ask comes from a trusted friend, which makes it far more personal and effective.
How do I convince my supporters to fundraise for me? You don't need to convince everyone, just the right people. Start with your most dedicated supporters—your monthly donors, longtime volunteers, or even board members. Reach out to them personally and explain the impact they can make by sharing their passion. Frame it as an opportunity for them to take a more active role in a cause they already love. When you make the ask feel like an exclusive invitation, you'll find your most passionate people are often excited to help.
Is this going to create a lot of extra work for my already busy team? It's a different kind of work, but it's often more efficient. Instead of your team being responsible for making every single ask, your role shifts to empowering your fundraisers. Your main job becomes equipping them with the tools, templates, and encouragement they need to succeed. With the right platform and a bit of planning upfront, you can manage hundreds of fundraisers who are multiplying your efforts, allowing you to raise more money without burning out your staff.
What if our supporters aren't comfortable with technology? This is a common concern, and it’s why choosing the right platform is so important. The technology should be so simple that it feels invisible. Look for tools that make setting up a page and sharing it on social media as easy as a few clicks. When you provide your fundraisers with a user-friendly experience and a toolkit full of pre-written messages and images, you remove the technical hurdles and let them focus on what they do best: sharing their story.
My campaign was a success! Now what do I do with all these new donors? This is where the real work begins. Most of these new donors gave because a friend asked them to, so your immediate goal is to build a direct relationship with them. Start by sending a personal thank you message that shows the impact of their specific gift. Then, add them to a welcome series that introduces them to your mission beyond this one campaign. The key is to make them feel seen and valued by your organization, turning their one-time gift into long-term support.
