Your social media following is one of your nonprofit’s greatest untapped resources. These are people who have already raised their hands to show they care about your cause. The challenge is converting that passive support into active participation and donations. Modern peer-to-peer software is designed to bridge this exact gap, meeting supporters where they already spend their time. By making it easy to fundraise directly within social platforms, you can activate a new generation of donors. To help you understand your options, this p2p fundraising software comparison will explore the platforms leading this social-first approach, as well as traditional event-based tools, giving you a clear picture of what’s possible.

Key Takeaways

• Focus on Your Fundraisers' Experience: Choose a platform that makes it incredibly easy for your supporters to participate. Simple page setup, mobile-friendly design, and one-click social sharing are non-negotiable features that help your advocates raise more money with less effort.
• Match the Platform to Your Strategy: The best software depends on your fundraising model. Determine if your primary need is for social media campaigns, large-scale events, or merchandise sales, and select a specialized tool that excels in that area.
• Test Before You Commit: Don't rely on feature lists alone. Make the most of demos and free trials by setting up a mock campaign to test the user experience for both your team and your supporters, and ensure it integrates seamlessly with your CRM.

What is Peer-to-Peer Fundraising Software (and Why You Need It)

Think of your most passionate supporters—the ones who share every post and show up for every event. Now, what if you could give each of them a megaphone to fundraise on your behalf? That’s exactly what peer-to-peer (P2P) fundraising software does. It’s a tool that empowers your community members to create their own personal fundraising pages, set goals, and collect donations from their friends and family for your cause. Instead of just one organization asking for support, you suddenly have an army of advocates reaching out to their personal networks.

So, why is this a must-have for your nonprofit? Because fundraising is built on relationships, and P2P campaigns tap into the most powerful ones: friendships. An ask from a friend or family member is far more likely to get a response than a mass email. This approach helps you reach entirely new audiences you couldn't access on your own, bringing new donors into your ecosystem. It’s a powerful way to grow your base by leveraging the trust and social proof your supporters have already built within their own circles.

Beyond expanding your reach, P2P fundraising gives your supporters a meaningful way to get involved. They move from being passive donors to active participants in your mission. The right software makes this process easy and fun, handling everything from page setup to secure payment processing. It removes the friction so your fundraisers can focus on what they do best: sharing their passion for your cause. This is the engine behind successful campaigns like Facebook Challenges, where thousands of people can rally around a shared goal, all managed seamlessly through a central platform.

What to Look For in P2P Fundraising Software

Choosing the right peer-to-peer fundraising software can feel overwhelming, but it boils down to one thing: finding a platform that makes it incredibly easy for your supporters to raise money on your behalf. The best tools empower your fundraisers, not get in their way. When your supporters have a great experience, they’ll be more motivated to share your cause, and their networks will be more inspired to give.

As you start comparing options, think about the entire journey from both your team’s perspective and your fundraisers’ point of view. A platform might have all the bells and whistles, but if it’s complicated to use, it won’t deliver the results you need. Let’s walk through the essential features that separate a good platform from a great one, ensuring your next P2P campaign is a success.

Customizable Fundraising Pages

Your supporters are your best storytellers. The right software gives them a canvas to share why your cause matters to them personally. Look for platforms that allow fundraisers to easily create their own personal fundraising pages. This means they can upload their own photos and videos, write a personal appeal, and set their own fundraising goals. When a potential donor lands on a page that feels authentic and personal, they’re much more likely to connect with the story and make a donation. A generic, cookie-cutter page just doesn’t have the same impact. This level of personalization turns a simple fundraising ask into a powerful narrative that people want to be a part of.

Social Media Sharing Tools

Peer-to-peer fundraising lives and dies on social media. Your supporters’ networks are on platforms like Facebook and Instagram, so your software needs to meet them there. The platform should make it simple for fundraisers to share their campaigns on their favorite social sites with just a click. But don’t stop at basic sharing buttons. The best tools are built for social engagement from the ground up. For example, platforms that integrate directly with social media for events like Facebook Challenges can create a more dynamic and interactive experience. This makes sharing feel less like an advertisement and more like an invitation to join a movement.

Mobile-Friendly Design

Let’s be honest: nearly everyone will interact with your fundraising campaign on their phone. Your supporters will set up their pages on their phones, donors will give on their phones, and everyone will share updates on their phones. This means mobile accessibility is non-negotiable. Your chosen platform must ensure people can fundraise and donate easily from their mobile devices. Test it out yourself. Is the donation form easy to fill out on a small screen? Can a fundraiser upload a photo without wanting to pull their hair out? A clunky mobile experience is a fast way to lose donations and frustrate your most passionate advocates.

Reporting and Analytics

You can't improve what you don't measure. Strong reporting features are your key to understanding what’s working and what isn’t. Your software should help your team track donations in real-time and see how well your campaign is doing. Look for a dashboard that gives you a clear, at-a-glance view of key metrics like total funds raised, number of donors, and your top-performing fundraisers. This data is invaluable. It allows you to give a special shout-out to your fundraising superstars, identify trends for future campaigns, and make informed decisions to keep your momentum going. Good analytics turn guesswork into strategy.

Secure Payment Processing

This one is straightforward but critical. Your donors are trusting you with their sensitive financial information, and that trust is sacred. Your P2P platform must prioritize security. Before you commit, confirm that the software uses data encryption and secure payment handling, often referred to as PCI compliance. Donors need to feel confident that their transaction is safe. A security breach can be devastating to a nonprofit’s reputation, so don’t overlook the technical details. A secure platform is the foundation of a trustworthy fundraising experience for everyone involved.

An Easy-to-Use Interface

If your supporters have to read a manual to set up their fundraising page, you’ve already lost. The best P2P software is intuitive for everyone involved—your internal team included. Ask yourself: is it simple for your staff and supporters to use, even on their phones? The entire process, from campaign creation to the final donation, should feel effortless. A clean, user-friendly interface reduces friction, which means more people will sign up to fundraise and more of their friends will complete their donations. To see what a streamlined process looks like, you can explore how it works with a modern, supporter-centric platform.

How to Compare P2P Platform Pricing

Figuring out the cost of peer-to-peer fundraising software can feel like you’re trying to solve a riddle. With so many different pricing models, it’s easy to get lost in the details. While your budget is obviously a major factor, the cheapest platform isn't always the most effective. A "free" platform with high transaction fees could end up costing you more than a subscription-based one if you have a successful campaign.

The key is to understand exactly what you’re paying for and how those costs align with your fundraising goals. A platform that seems like a bargain might lack the features you need to engage supporters, while a more expensive option could pay for itself with a higher return on investment. To make a smart comparison, you need to look beyond the sticker price and dig into the fee structures, potential hidden costs, and the overall value you’re getting. Let’s break down the three main areas you need to examine.

Platform Fees vs. Transaction Fees

First, it’s important to understand the two main types of fees you’ll encounter: platform fees and transaction fees. Platform fees are what you pay for access to the software itself. This might be a flat monthly or annual subscription, or sometimes a one-time fee per campaign. On the other hand, transaction fees are deducted from each donation. These typically cover payment processing and usually fall between 2% and 4% of the donation amount, plus a small fixed fee (like $0.30). Some platforms waive their platform fees but charge higher transaction fees, so be sure to do the math for your expected donation volume.

Watch Out for Hidden Costs

The price you see on a platform’s website isn’t always the final price you’ll pay. Before you commit, you need to consider all potential costs that might not be advertised upfront. Ask about one-time setup fees, charges for integrating with your existing CRM, or extra costs for premium customer support. Some platforms also charge more for specific features, like text-to-give functionality or access to advanced analytics. Always ask for a complete fee schedule and read the fine print carefully. This will help you create an accurate budget and avoid any unpleasant surprises down the road.

Balancing Cost vs. Features

Ultimately, choosing the right platform is a balancing act between cost and functionality. The best software for your nonprofit should fit your budget while providing the tools you need to hit your targets. Before you even look at pricing, make a list of your must-have features. Do you need robust social media sharing tools? Customizable fundraising pages? Detailed reporting? When you align your selection with your nonprofit's specific fundraising goals, you can better evaluate whether a platform’s price is justified. Remember to also consider ease of use—a clunky, confusing platform can frustrate your staff and deter donors, no matter how affordable it is.

The Top Peer-to-Peer Fundraising Platforms

Choosing the right peer-to-peer fundraising software really comes down to your organization's specific goals. Are you focused on running a big annual walkathon, selling merchandise for a cause, or building a community on social media? Each platform has its own strengths, so the best choice is the one that aligns with your strategy. Let's look at some of the top contenders and what they do best.

GoodUnited: The Social-First Approach

If your goal is to turn your social media followers into active donors, GoodUnited is built for you. This platform operates on the principle of meeting supporters where they already spend their time: in social media direct messages. Instead of trying to pull people away from their feeds to a separate donation page, GoodUnited helps you build 1:1 relationships directly within platforms like Facebook. It’s designed for creating engaging experiences like Facebook Challenges and birthday fundraisers, using automated messaging to nurture connections and guide supporters toward donating. This approach is perfect for nonprofits wanting to build a sustainable pipeline of new donors from an audience they already have.

Bloomerang: For Donor Management Integration

For nonprofits that want their fundraising efforts to sync perfectly with their donor database, Bloomerang is a fantastic option. Previously known as Qgiv, their P2P platform is designed for creating fun, gamified events like team challenges and walkathons. It includes features like a drag-and-drop page builder and leaderboards to keep participants engaged. The real standout feature, however, is its seamless connection to Bloomerang's donor management system. This integration means all your fundraising data flows directly into your CRM, giving you a complete view of your supporters without any manual data entry.

OneCause: For Event-Focused Fundraising

OneCause is a powerful all-in-one platform for nonprofits whose fundraising calendars are packed with events. It’s versatile enough to handle everything from walkathons and galas to silent auctions. The platform provides customizable fundraising pages, easy-to-use social sharing tools, and gamification features like fundraising thermometers to keep motivation high. Because it also includes robust event management tools, OneCause is a go-to choice for organizations that need a single solution to manage all aspects of their event-based campaigns, from registration to final donation processing. It’s a true workhorse for event-focused fundraising.

Bonfire: For Product-Based Campaigns

Have a great idea for a campaign T-shirt? Bonfire is the platform for you. It specializes in helping nonprofits raise money by selling custom merchandise. The process is incredibly straightforward: you design your product (like T-shirts, hoodies, or mugs), set your prices, and launch a campaign. Bonfire handles all the printing, shipping, and customer service, sending you the profits after the campaign ends. Since it’s free to launch a campaign, it’s a zero-risk way to engage your community and raise funds. It’s an excellent tool for a specific, product-focused fundraising drive.

Handbid: For Auctions and Events

If your organization relies heavily on charity auctions, Handbid is a name you should know. While it’s best known for its mobile bidding and auction management software, it also offers strong peer-to-peer fundraising features. This is a huge plus for nonprofits that want to run a P2P campaign in conjunction with a gala or auction event. By using Handbid, you can manage both activities from a single platform, creating a streamlined experience for your staff and your supporters. It simplifies the tech stack for organizations that need to master both auctions and P2P fundraising.

Other Platforms to Keep on Your Radar

Beyond these specialists, there are other great platforms worth considering. Donately, for example, is a solid choice for smaller teams or organizations just getting started with P2P. It offers a quick setup process and customizable pages that can be embedded directly on your website. It operates on a model with no monthly subscription, just a platform fee per transaction, making it a budget-friendly option. Exploring these other peer-to-peer platforms can help you find the perfect fit for your team’s size and specific needs.

Breaking Down the Pros and Cons

Choosing a peer-to-peer platform isn't about finding a single "best" option—it's about finding the right fit for your nonprofit's goals, campaign style, and community. Each type of platform comes with its own set of strengths and potential drawbacks. A tool that works wonders for a multi-day virtual challenge might not be the best choice for a formal annual gala.

To help you make a clear-eyed decision, let's walk through the three main categories of P2P software: social-first, traditional, and event-specific. Understanding the core purpose of each will help you match a platform's features to your actual needs. Think about where your supporters spend their time and what kind of experience will make it easiest and most exciting for them to fundraise on your behalf. This breakdown will give you a framework for weighing what you gain and what you give up with each approach.

Social-First Platforms: Strengths and Weaknesses

Social-first platforms are designed to meet your supporters exactly where they are: scrolling through their favorite social media apps. Their biggest strength is convenience. By integrating directly with platforms like Facebook, they remove the friction of sending supporters to an external website to sign up or donate. This makes it incredibly easy for people to join your cause and share it with their networks, which is key to helping you reach new donors. Campaigns like Facebook Challenges thrive on this model. The main weakness? If your audience isn't very active on social media, or if you need deep customization options for your fundraising pages, these platforms might feel a bit limited.

Traditional P2P Platforms: Strengths and Weaknesses

Traditional platforms are the all-in-one workhorses of the fundraising world. They offer a dedicated, branded hub for your campaigns, complete with a rich set of features. Think customizable individual and team pages, fundraising thermometers, and detailed reporting. This gives you a ton of control over the look and feel of your campaign. The downside is that this approach can feel disconnected from the daily flow of your supporters' lives. You have to convince them to leave their social feed, create an account on a new site, and learn a different interface. With so many options available, the sheer volume of choices in peer-to-peer fundraising can also be overwhelming.

Event-Specific Platforms: When to Use Them

As the name suggests, these platforms are specialists. They shine when your fundraising is tied to a specific event, like a walkathon, gala, or virtual auction. They come packed with tools designed for that purpose, including ticketing, registration management, and gamification features like leaderboards to create a fun, competitive atmosphere. This focus on event fundraising is their greatest strength. However, that specialization is also their biggest limitation. These platforms are not built for evergreen, year-round campaigns. If you're running a fundraiser that isn't tied to a specific date on the calendar, an event-specific platform will likely be more complicated than you need.

What Real Users Are Saying

Reading software reviews is like getting advice from a friend who’s already been there. It’s one of the best ways to get an honest look at a platform’s true strengths and weaknesses before you commit. When you’re sorting through different peer-to-peer options, pay close attention to what other nonprofit professionals are saying. Their experiences can highlight what’s truly important and help you spot potential issues before they become your issues. Here’s a breakdown of the common themes you’ll find in user feedback.

Features Users Love

When fundraisers rave about a platform, it’s usually because it makes their lives easier and their campaigns more successful. People love tools that are simple for everyone to use—your staff, your fundraisers, and your donors. The most-loved features are often those that create a fun and engaging experience. Think customizable fundraising pages that let your supporters tell their own stories, and gamification elements like fundraising thermometers and leaderboards that spark friendly competition. And since peer-to-peer is all about social connection, users always appreciate seamless, one-click social sharing tools that help their fundraisers spread the word effortlessly.

Common Complaints and Red Flags

On the flip side, some complaints pop up again and again. The biggest red flag is a confusing or misleading pricing structure. Be cautious with platforms that advertise themselves as "free" but then ask donors for mandatory "tips" at checkout, which can frustrate supporters and hurt trust. Hidden fees are another major pain point; what seems like a great deal can quickly become expensive once you factor in unexpected charges. A lack of essential features on lower-priced tiers is also a common frustration. If a platform doesn't give your fundraisers the tools they need to succeed, its low cost won't matter.

How Good is the Customer Support?

Never underestimate the value of great customer support. When you’re in the middle of a campaign, you can’t afford to wait days for an answer to a critical question. Users consistently praise platforms that offer responsive, helpful support through multiple channels like chat, email, and phone. The best companies don’t just solve problems—they act as partners in your success. Look for providers that offer helpful resources like tutorials, templates, and strategic guidance. Hearing from other nonprofits about their positive customer experiences is a strong signal that a company is invested in helping you reach your goals.

Which Platform is Right for Your Organization's Size?

Choosing the right peer-to-peer fundraising software isn’t about finding the single “best” platform—it’s about finding the one that’s the best fit for you. The needs of a brand-new nonprofit with a small team and a tight budget are completely different from those of a national organization managing multiple large-scale campaigns. The key is to match the tool to your current resources, goals, and technical comfort level.

Think of it like this: you wouldn't use a sledgehammer to hang a picture frame. Similarly, you don’t need an enterprise-level system with every bell and whistle if you're just getting started. On the flip side, trying to run a complex, multi-state fundraising event on a platform built for simple donation pages will only lead to frustration and burnout for your team. The goal is to find a solution that supports your growth, rather than holding you back. A platform that feels intuitive to your team will be adopted more quickly and used more effectively, leading to better fundraising outcomes. Let’s break down some of the top contenders based on organization size, so you can find a solution that feels less like a compromise and more like a perfect match.

For Small Nonprofits on a Budget

When you're a small team, every dollar and every minute counts. You need a platform that’s affordable, easy to set up, and won’t require a dedicated IT person to manage. For organizations just starting out, Donately is a fantastic choice because it’s so accessible. It starts at $0 per month plus a 4% platform fee, so you can get up and running without any upfront investment. Another great option is CauseVox, which offers a free plan with basic features. This allows you to test the waters and grow into more advanced tools as your fundraising efforts expand. Both platforms give you the essential tools you need to start raising money from your community without breaking the bank.

For Mid-Sized, Event-Focused Organizations

If your nonprofit’s calendar is built around signature events like walkathons, galas, or community challenges, you need a platform that can handle the logistics and drive engagement. OneCause is a top contender for mid-sized organizations, offering robust support for a wide variety of P2P events. It comes equipped with customizable fundraising pages, social sharing tools, and fun gamification features like fundraising thermometers and leaderboards to keep your supporters motivated. Another excellent choice is Bloomerang Fundraising, which makes fundraising feel more like a game and integrates perfectly with Bloomerang’s donor management system. This seamless CRM integration is a huge time-saver, keeping all your data in one place.

For Large Nonprofits with Complex Needs

Large organizations require a platform that is powerful, scalable, and can handle complex data needs without creating administrative headaches. For enterprise-level nonprofits, DonorDrive is a standout. It includes a dedicated fundraising app for your supporters, tracks live fundraising activity, and lets your team create new campaigns easily without needing to write any code. If your organization runs on Salesforce, Soapbox Engage is tailor-made for you. It integrates so smoothly that all your fundraising data flows directly into your donor database in real-time. This ensures your data is always clean and accurate while offering flexible payment options for your donors, making it a powerhouse for data-driven fundraising.

Why Platform Integrations Matter

Your peer-to-peer fundraising software shouldn't live on an island. Think of it as a new team member—it needs to communicate and work well with the systems you already have in place. When your P2P platform integrates smoothly with your other tools, you create a connected ecosystem that saves your team countless hours of manual data entry and eliminates frustrating information gaps. Instead of juggling disconnected spreadsheets, you get a single, unified view of your supporters and their activities.

This connectivity is about more than just convenience; it’s about effectiveness. When your P2P platform talks to your CRM, email marketing service, and social media channels, you can automate follow-ups, personalize communications, and track a supporter’s entire journey with your organization. This seamless flow of information allows you to build deeper relationships and make smarter, data-driven decisions about your fundraising strategy. A well-integrated system means less time spent on administrative tasks and more time focused on your mission.

Connecting to Your CRM

Your CRM is the heart of your donor data, and your P2P software needs a direct line to it. When a new person donates to a supporter's campaign, that data should flow automatically into your CRM. This is how you turn a one-time participant into a lifelong advocate. Without this connection, that new donor is just a name on a report. With it, they become part of your community. An effective donor management system allows you to track their giving history, see how they first connected with your cause, and tailor future communications to keep them engaged long after the P2P campaign ends.

Syncing with Email and Communication Tools

A successful P2P campaign relies on consistent, encouraging communication with your fundraisers. Integrating your platform with your email marketing or direct messaging tools lets you automate this process. Imagine a new fundraiser signing up and instantly receiving a welcome email series with tips for success, or getting an encouraging DM when they hit a milestone. This ensures every participant gets the support they need to succeed without adding to your team’s workload. This kind of automated, personalized outreach is key to keeping fundraisers motivated and feeling connected to your cause.

Linking to Social Media

Peer-to-peer fundraising is fueled by social sharing. Your chosen platform must make it incredibly easy for supporters to share their fundraising pages on channels like Facebook and Instagram. Look for features beyond a simple share button, like pre-written post templates and one-click sharing that automatically pulls in the campaign’s branding. The easier you make it for people to spread the word, the more successful they’ll be. This is especially critical for campaigns like Facebook Challenges, where the entire experience is built around social interaction and community building within the platform itself.

Integrating with Payment and Accounting Software

Let’s be honest: no one on your team wants to spend hours manually reconciling donation reports with your accounting records. When your P2P platform integrates with software like QuickBooks or Xero, it automates the financial workflow. Donations are processed, recorded, and categorized correctly without anyone having to lift a finger. This not only saves a massive amount of time but also reduces the risk of human error, ensuring your financial data is always accurate and audit-ready. This frees up your finance team to focus on strategic planning instead of tedious data entry.

Questions to Ask Before Making Your Final Decision

You’ve done the research, compared the pricing, and narrowed your list down to a few top contenders. Now for the most critical step: seeing how these platforms actually perform. This is where you move beyond the marketing slicks and get a real feel for the software your team and your supporters will be using. A product demo is your chance to ask pointed questions, and a free trial is your opportunity to get your hands dirty. Think of it as test-driving a car before you buy it. You want to make sure the features work as advertised and that the user experience is smooth for everyone involved. Taking the time to be thorough here will save you from headaches and buyer’s remorse down the road. Seeing how other nonprofits have found success can also provide a great roadmap for what to look for in a partner.

Key Questions to Ask During a Demo

A live demo is your best opportunity to have a conversation and dig deeper than a features page allows. Don't be afraid to interrupt the sales pitch with questions specific to your nonprofit's needs. Come prepared with a list of must-haves and deal-breakers. Make sure you ask:

• Is it truly easy to use? Ask to see the backend from both an admin’s and a fundraiser’s perspective. If it looks clunky and confusing during a polished demo, it will be a nightmare during a live campaign.
• How transparent is the pricing? Get a full breakdown of all platform and payment processing fees. Ask for a sample invoice based on your fundraising goals so there are no surprises.
• What does your support really look like? Is it a chatbot, or can you talk to a real person when you’re in a jam?
• Does it integrate with your current tools? Make sure it connects seamlessly with your CRM and other essential software to avoid creating data silos.

How to Make the Most of a Free Trial

If a platform offers a free trial, use every minute of it. Don’t just poke around—put it to the test with a real-world scenario. Set up a mock campaign and ask a few team members to act as fundraisers and donors. This hands-on experience is invaluable. As you explore, focus on a few key areas. Can you easily customize a fundraising page to match your organization's branding? Test the entire donation process to ensure it’s simple and secure for your supporters. Try out the direct messaging and social sharing tools to see how they function. Finally, send a question to the support team. Their response time and helpfulness during a trial period will tell you a lot about the service you can expect as a paying customer.

Related Articles

• What is Peer to Peer Fundraising? A Simple Guide
• Top 8 Peer-to-Peer Fundraising Platforms for Nonprofits
• 8 Top Peer-to-Peer Fundraising Platforms for 2025

Frequently Asked Questions

What’s the real difference between peer-to-peer fundraising and just having a 'Donate' button on my website? Think of it as the difference between broadcasting a message and having hundreds of personal conversations. A "Donate" button is a single call to action from your organization. Peer-to-peer fundraising empowers your most passionate supporters to become advocates, sharing their personal connection to your cause with their own friends and family. It taps into the power of trusted relationships, helping you reach entirely new networks of people who might never have found your website on their own.

How much work is it to manage a peer-to-peer campaign? Will my small team be overwhelmed? This is a valid concern, but the right software is designed to lighten your load, not add to it. A good platform automates many of the tedious tasks, like setting up fundraising pages, processing payments, and sending thank-you receipts. Your team's role shifts from managing every detail to empowering your fundraisers. You'll focus on providing encouragement, sharing resources, and celebrating milestones, while the software handles the heavy lifting in the background.

How do I get my supporters excited to fundraise for me? Does the software help with that? Getting supporters excited starts with giving them a meaningful and easy way to participate. The best software helps by making the experience fun and intuitive. Look for platforms with features like customizable pages where fundraisers can share their personal stories, and gamification tools like progress bars and leaderboards that create a sense of momentum. When the process is simple and engaging, your supporters can focus on sharing their passion, which is the most powerful motivator of all.

Is it better to choose a platform with a monthly fee or one that just takes a percentage of donations? There's no single right answer—it depends on your campaign goals and volume. A platform with only transaction fees can be a great, low-risk way to start if you're unsure how much you'll raise. However, if you're planning a large campaign and expect a high volume of donations, a flat monthly or annual subscription might be more cost-effective in the long run, as a smaller percentage will be taken from each gift. Do the math based on a realistic fundraising goal to see which model saves you more money.

What happens to all the new donor data we collect? Does it just live in the P2P platform? It shouldn't. This is precisely why integrations are so important. A great P2P platform will connect directly with your main donor database or CRM. This ensures that when someone new donates to a supporter's page, their information is automatically captured in your system. This allows you to welcome that new donor properly and continue building a relationship with them long after the peer-to-peer campaign has ended.