8 Best Peer-to-Peer Fundraising Platforms for Nonprofits

Matt Schaller
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October 7, 2025

Your supporters are your greatest asset. Their personal stories and authentic passion for your cause are more persuasive than any marketing email you could write. Peer-to-peer fundraising is the strategy that unlocks this potential, transforming your community into a powerful force for good. By equipping them to fundraise on your behalf, you expand your reach exponentially. But to truly empower them, you need a platform that is intuitive, engaging, and easy to use. This guide is designed to help you navigate the options and select from the top peer to peer fundraising platforms for nonprofits, ensuring your fundraisers have an incredible experience while driving results for your mission.

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Key Takeaways

  • Make Fundraising Effortless for Supporters: Your campaign's success hinges on a user-friendly experience. Select a platform that is simple, mobile-first, and empowers fundraisers to easily share their personal stories and rally their networks.
  • Choose a Strategic Partner, Not Just a Tool: Evaluate platforms based on how they fit your long-term goals. Prioritize key integrations with your existing software, transparent pricing, and the ability to scale with your nonprofit's growth.
  • Drive Momentum Through Engagement and Data: A P2P platform is not a "set it and forget it" tool. Actively manage your campaign by celebrating top fundraisers, communicating progress, and using real-time analytics to optimize your strategy and plan for the future.

What is Peer-to-Peer Fundraising?

Think of peer-to-peer (P2P) fundraising as a way to turn your most passionate supporters into active fundraisers for your cause. Instead of your organization being the only one asking for donations, you empower individuals to create their own fundraising pages and rally their personal networks—friends, family, and colleagues—to contribute. It’s a model built on trust and relationships, leveraging the power of a personal ask from someone people already know.

This strategy is especially effective on social media, where your supporters are already connected to their communities. A well-run P2P campaign, like a Facebook Challenge, can introduce your mission to hundreds or even thousands of potential new donors through the trusted voices of your existing community. It’s more than just a fundraising tactic; it’s a way to build a movement of advocates who are personally invested in helping you succeed. By equipping your supporters to fundraise on your behalf, you expand your reach exponentially and build deeper, more meaningful connections along the way.

The Benefits for Your Nonprofit

The real power of P2P fundraising lies in its ability to extend your reach far beyond your own email list and social media followers. This approach taps into the incredible social networks of your most dedicated supporters, introducing your cause to entirely new audiences. When a friend or family member shares their personal connection to your mission and asks for a donation, the appeal is far more compelling than a generic message from an organization.

These personalized asks are what make P2P so effective. Your fundraisers can share their own stories, making the campaign feel authentic and urgent. This not only helps you acquire new donors but also strengthens your bond with the supporters who step up to fundraise, turning them into lifelong champions for your work. Exploring the full benefits of peer-to-peer fundraising can help you see how it fits into your overall strategy.

How P2P Works

The process behind a P2P campaign is refreshingly straightforward. It starts with your nonprofit setting up a main fundraising campaign page that serves as the central hub. From there, you recruit loyal supporters to sign up as individual fundraisers. Each person gets their own customizable fundraising page, complete with their own goal, story, and photos, which is linked to your main campaign.

Your fundraisers then share their personal pages across their social media channels, in emails, and through text messages. As their friends and family donate, the funds roll up to the overall campaign goal. Your role is to empower these fundraisers with the tools and encouragement they need to succeed, like providing social media templates, key messaging, and regular words of encouragement. It’s a collaborative effort that builds momentum and community around a shared goal.

What to Look For in a P2P Platform

Choosing the right peer-to-peer platform is about more than just features; it’s about finding a partner that makes fundraising easier for both your team and your supporters. The best platforms remove friction from the giving process and empower your fundraisers to become incredible advocates for your cause. As you evaluate your options, focus on tools that are intuitive, flexible, and designed to help you build genuine connections with your community.

A great platform should feel like a natural extension of your organization, reflecting your brand and mission at every touchpoint. From customizable pages to seamless social sharing, the right features will help you turn your supporters’ passion into tangible results. Here are the essential elements to look for to ensure your next P2P campaign is a success.

A Seamless Supporter Experience

Your fundraisers are volunteers, and their time is precious. If signing up, creating a page, or sharing their campaign is complicated, they’ll likely give up. Peer-to-peer fundraising depends entirely on the personal networks of these supporters, so their experience should be your top priority. The platform you choose must be intuitive and user-friendly from the moment they land on the page. Think simple registration forms, clear instructions, and a dashboard that makes it easy for them to track their progress and thank their donors. A smooth experience keeps your fundraisers motivated and focused on what they do best: sharing your mission.

Customizable Campaign Pages

A generic fundraising page won’t inspire action. Your supporters need the ability to make their campaign pages their own. The best platforms guide fundraisers to create and customize their pages with personal stories, photos, and videos. This personalization is what connects with potential donors on an emotional level, turning a simple ask into a compelling story. Look for platforms that offer flexible templates and easy-to-use editing tools. When your fundraisers can share why your cause matters to them personally, they build authenticity and trust, which is the foundation of any successful P2P campaign.

Built-in Social Sharing

Your supporters are already on social media, and your P2P platform should meet them there. Sharing a campaign should be as simple as clicking a button. Look for platforms with built-in social sharing tools that allow fundraisers to post directly to Facebook, Instagram, X, and other networks. The easier it is to share, the more people they will reach. This feature is critical for expanding your campaign’s visibility beyond your immediate audience. By empowering your supporters to become social ambassadors, you can tap into countless new networks and find your next wave of donors through direct messaging and social engagement.

Secure Payment Processing

Nothing stops a donation faster than a security concern. Your donors are trusting you with their sensitive financial information, and your platform must protect it. Reputable fundraising platforms take the security of your donors’ information seriously, using encryption and complying with payment card industry (PCI) standards. This isn’t just a technical detail—it’s a fundamental part of building and maintaining trust with your community. Make sure any platform you consider is transparent about its security measures and has a proven track record of safe and reliable payment processing.

A Mobile-First Design

Most people will interact with your fundraising campaign on their phones. Whether they’re a fundraiser checking their progress or a donor making a gift, the experience must be flawless on a mobile device. A mobile-first design ensures that pages load quickly and look great on any screen size, from phones to tablets and desktops. Fundraisers should be able to easily customize their pages with stories and pictures from their mobile devices. For donors, the giving process should be simple, with large buttons and minimal fields to fill out. If your campaign isn’t optimized for mobile, you’re missing out on a huge portion of potential support.

Clear Analytics and Reporting

You can’t improve what you don’t measure. A strong P2P platform will give you access to real-time data and clear, easy-to-understand reports. You should be able to see your overall progress, track the performance of individual fundraisers, and view donor information at a glance. This data is invaluable for making informed decisions during your campaign, like identifying top performers you can celebrate or recognizing when a little extra encouragement is needed. Look for a platform with a clean dashboard and the ability to easily download reports, so you can analyze your results and plan for even more successful fundraising campaigns in the future.

8 Top Peer-to-Peer Fundraising Platforms

Choosing the right platform is a big decision, but you’ve got plenty of great options. The best fit for your nonprofit will depend on your specific goals, budget, and the kind of experience you want to create for your supporters. Think about what matters most to you—is it seamless social media integration, robust event management, or a completely free platform? To help you get started, I’ve rounded up eight of the top peer-to-peer fundraising platforms that nonprofits are using to power their campaigns and connect with supporters. Each one brings something unique to the table.

GoodUnited

GoodUnited is designed to meet your supporters where they already are: on social media. It’s a powerful solution for turning your followers into active fundraisers and donors by building relationships through direct messaging. The platform helps you launch fundraising campaigns like Facebook Challenges that inspire community and action. By automating conversations in Messenger, GoodUnited makes it possible to provide 1:1 support to every single fundraiser, answering their questions and cheering them on. This approach not only helps you acquire new donors but also builds lasting connections that keep them engaged long after the campaign ends. It’s perfect for nonprofits ready to move beyond traditional email and tap into the power of social community.

Classy

Classy is a well-known and versatile fundraising platform that offers a polished and user-friendly experience. It’s a great all-in-one solution, especially for nonprofits that run various types of campaigns throughout the year. With Classy, your supporters can easily create beautiful, personalized fundraising pages to share with their networks. The platform is known for its modern design and robust features, which include crowdfunding, event registration, and recurring giving. If you’re looking for a comprehensive tool that provides a professional look and feel for your campaigns and makes it simple for your fundraisers to get started, Classy is a fantastic choice.

OneCause

If your nonprofit’s fundraising calendar is packed with events, OneCause is a platform you’ll want to check out. It simplifies peer-to-peer fundraising by integrating it with powerful event management tools. This means you can spend less time managing software and more time connecting with your community. OneCause is built to make fundraising more engaging, with features like gamification that can add a fun, competitive spirit to your campaigns. It’s an excellent option for organizations that want to seamlessly combine their P2P efforts with galas, auctions, or fun runs, creating a unified and dynamic fundraising experience for everyone involved.

Donorbox

Donorbox is known for its simplicity and accessibility, making it a popular choice for nonprofits of all sizes. Setting up a campaign is straightforward, and its donation forms are easy to customize and embed directly onto your website. For peer-to-peer campaigns, Donorbox allows your supporters to launch their own fundraising pages with just a few clicks. It also offers strong features like recurring donations and text-to-give, giving your donors flexible ways to show their support. With its clear, usage-based pricing, Donorbox is a reliable and budget-friendly platform for organizations looking to get their P2P fundraising program off the ground quickly.

Zeffy

For nonprofits where every dollar makes a difference, Zeffy stands out because it’s 100% free to use. The platform covers all transaction fees, so you keep every cent raised. Instead of charging fees, Zeffy gives donors the option to add a voluntary contribution to support the platform’s operations. This model makes it an incredibly attractive option for budget-conscious organizations. Beyond its peer-to-peer features, Zeffy also offers tools for donation pages, event ticketing, and donor management. It’s a surprisingly comprehensive solution that provides all the essential tools you need to fundraise effectively without dipping into your budget.

Give Lively

Give Lively is another fantastic free platform built by philanthropists with a mission to help nonprofits thrive. There are no setup fees, platform fees, or hidden costs—what you raise is what you keep. Give Lively provides a suite of powerful and beautifully designed fundraising tools, including peer-to-peer fundraising, event ticketing, and text-to-donate. The platform is modern, intuitive, and makes it easy for your supporters to create and share their own campaign pages. It’s an ideal choice for any nonprofit that wants access to top-tier fundraising technology without the associated costs, allowing you to direct more resources toward your mission.

Qgiv

Now part of the Bloomerang family, Qgiv offers a comprehensive suite of fundraising tools designed to help you build strong donor relationships. This is a huge plus if you’re already using Bloomerang’s donor management CRM, as the integration is seamless. Qgiv provides flexible and customizable tools for everything from donation forms and event registration to text fundraising and peer-to-peer campaigns. The platform is known for its excellent customer support and its focus on creating a positive user experience for both nonprofits and their donors. It’s a strong contender for organizations looking for a robust, all-in-one system that can grow with them.

MobileCause

As its name suggests, MobileCause excels at creating engaging, mobile-first fundraising experiences. In a world where most people are on their phones, this platform helps you connect with supporters through the devices they use most. MobileCause offers a full suite of tools, but its strengths truly shine in text-to-donate, mobile messaging, and creating a frictionless giving process on smartphones. Its peer-to-peer fundraising features are designed to be easily shared and managed on the go. If your audience is highly active on mobile or if you want to build campaigns around text engagement, MobileCause is an excellent platform to consider.

What Do P2P Platforms Cost?

Figuring out the cost of a peer-to-peer fundraising platform can feel like you’re trying to solve a puzzle. Prices aren't always straightforward, and different platforms use different models. But once you understand the basic components, you can compare your options with confidence and find a solution that fits your nonprofit’s budget. The key is to look beyond the sticker price and understand the full picture of what you’ll be paying for.

Common Fee Structures

Most P2P platforms build their pricing around a few common models. The most frequent is a platform fee, which is simply the price you pay to use the software. This might be a flat monthly or annual subscription, which is great for predictable budgeting. Other platforms might charge on a per-campaign basis. And some, like Zeffy, offer their services for free, relying on optional donor tips to cover their costs. It’s important to understand which model a platform uses, as it will directly impact how you budget for your fundraising campaigns.

Breaking Down Transaction Fees

On top of any platform fee, you’ll almost always encounter transaction fees. These are deducted from each donation before the money hits your bank account. Transaction fees are typically made up of two parts: the platform’s cut and the payment processor’s fee (from a service like Stripe or PayPal). For example, a platform might charge a 1.75% platform fee plus a standard processing fee of 2.9% + $0.30 per transaction. These small percentages add up, so be sure to run the numbers based on your average donation size to see what you’ll actually take home.

Watch Out for Hidden Costs

When you’re comparing platforms, keep an eye out for costs that aren’t advertised on the main pricing page. Some providers charge extra for essential services like customer support, training for your team, or even using their preferred payment processor. You might also see usage-based pricing, where the cost changes based on how much money you raise or how many contacts you have. Don’t be afraid to ask a sales representative for a complete breakdown of all potential fees. A transparent fundraising partner will be happy to clarify everything for you.

Tips for Planning Your Budget

Instead of just looking for the cheapest option, think about the value a platform provides. A platform with a higher price tag might be worth it if it helps you create sustained engagement and build stronger supporter relationships. When planning your budget, estimate your expected donation volume and calculate the potential fees for your top platform choices. Consider the return on investment—will the platform’s features help you acquire more donors or increase your average donation size? Focusing on the potential return will help you make a strategic decision that benefits your nonprofit in the long run.

How to Choose the Right P2P Platform

Picking a peer-to-peer fundraising platform can feel a lot like dating. You’re looking for a long-term partner, not just a tool for a single campaign. The right platform will grow with you, support your team, and make your fundraisers feel empowered. With so many options out there, it’s easy to get overwhelmed by feature lists and pricing pages. The key is to step back and create a clear evaluation process before you start scheduling demos.

Think of this as building a scorecard for your potential partners. By defining what you truly need, you can cut through the marketing noise and focus on the platforms that will actually help you achieve your goals. It’s about finding a solution that fits your organization’s unique needs, budget, and technical capabilities. A little homework now will save you a lot of headaches later and ensure you choose a platform that helps you build stronger connections with your supporters and raise more for your mission. We’ll walk through the five key areas to focus on to make sure you find the perfect match.

Define Your Technical Needs

Before you even look at a platform, look at your own organization. What are your absolute must-haves? Make a list of non-negotiable features, like customizable fundraising pages or automated thank-you messages. Then, create a "nice-to-have" list. This simple exercise helps you prioritize. Also, be direct about pricing. Some providers hide costs for things like training, support, or payment processing. Ask for a complete breakdown of all fees so you can accurately compare the value of different platforms and avoid any surprises when the first invoice arrives. A transparent partner is a better partner.

Check for Key Integrations

Your P2P platform doesn't exist in a vacuum. It needs to connect smoothly with the other tools you use every day, like your CRM, email marketing software, and social media accounts. Manual data entry is a time-sink and a recipe for errors. The right integrations automate these processes, giving you a complete picture of your supporters' activities without the extra work. When a platform works with your existing systems, your team can spend less time managing data and more time building relationships and focusing on your mission. Make a list of your current software and confirm which platforms integrate with them.

Look for Great Support and Training

Even the most intuitive software comes with a learning curve. That’s why strong customer support is non-negotiable. When you’re in the middle of a campaign and run into an issue, you need to know that help is available—and fast. Look into what kind of support infrastructure a platform offers. Do they have phone support, live chat, or just an email address? Check their hours of operation, too. Beyond troubleshooting, look for proactive training resources like webinars, tutorials, and detailed guides that can help your team get the most out of the platform from day one.

Confirm Security and Compliance

Protecting your donors' personal and financial information is your responsibility, and it's crucial for building trust. Your chosen P2P platform must be fully compliant with payment card industry (PCI) standards to ensure all transactions are secure. Don’t be afraid to ask potential providers about their security measures and compliance certifications. A reputable fundraising platform will be transparent about how they protect data. This isn't just a technical detail; it's a fundamental part of maintaining your organization's reputation and giving your supporters the confidence to donate.

Find a Platform That Can Scale With You

The platform that works for you today should also work for you in two, five, or even ten years. As your nonprofit grows, your fundraising needs will evolve. You might run more campaigns, engage more fundraisers, or see a huge increase in donation volume. Can your platform handle it? Ask about different pricing tiers and what the upgrade path looks like. A platform built to handle more users and larger volumes of data will support your ambitions, not hold you back. Choose a partner that is invested in your long-term success and has the capacity to grow alongside you.

Your P2P Campaign Launch Checklist

Once you’ve picked the perfect peer-to-peer platform, the real fun begins: launching your campaign. A successful P2P campaign doesn’t just happen; it’s the result of thoughtful planning and a clear strategy. Think of your launch plan as the roadmap that guides your team and your supporters toward your fundraising goal. By taking the time to prepare before you go live, you set everyone up for success and ensure you can spend more time connecting with your community and less time troubleshooting. Here’s a simple checklist to walk you through the essential steps before you hit "launch."

Walk Through the Platform Setup

Before you invite your supporters to join, take your new platform for a test drive. Get your team comfortable with the backend, from creating fundraising pages to pulling reports. A great way to do this is to run a small, internal test campaign. This helps you catch any confusing steps in the user experience and ensures you can answer any questions your fundraisers might have. The goal is to simplify the fundraising process so you can focus on your mission, not on technical issues. When your team feels confident using the software, they can better support your incredible fundraisers.

Set Clear, Achievable Goals

What does success look like for this campaign? Your answer should be more than just a dollar amount. Set specific, measurable goals for everything from total funds raised to the number of new donors acquired or event participants registered. For example, you might aim for "raise $50,000," "recruit 100 new fundraisers," and "gain 50 first-time donors." Clear goals give your supporters a finish line to race toward and provide your team with concrete benchmarks to track. Having these targets in place from the start helps everyone stay motivated and focused on what truly matters for your fundraising strategy.

Create Simple Guidelines for Your Fundraisers

Your supporters are your best advocates, so make it easy for them to spread the word. Create a simple digital toolkit with everything they need to be successful. Include key talking points about your mission, high-quality photos or videos, your organization’s logo, and pre-written social media posts and email templates. While their personal stories are what make P2P so powerful, providing these assets removes friction and ensures brand consistency. Remember to keep the guidelines straightforward and encourage fundraisers to add their own personal touch. This empowers them to share their "why" while still representing your nonprofit's brand effectively.

Build Your Communication Plan

A strong communication plan is the heartbeat of your campaign, keeping energy and momentum high from start to finish. Map out a schedule of emails, social media updates, and direct messages before you launch. Plan to share progress toward your goal, celebrate key milestones, and tell stories that highlight the impact of every donation. Don’t just communicate at the beginning and end; regular updates keep your fundraisers engaged and remind donors why their support is so critical. Using direct messaging for nonprofits is a fantastic way to send personalized encouragement and thank you messages that make your supporters feel truly valued.

Track Your Progress from Day One

Don’t wait until your campaign is over to check the results. Start monitoring your key metrics from the moment you launch. Keep an eye on your main dashboard to see how much has been raised, who your top fundraisers are, and which channels are driving the most donations. Tracking this data in real-time allows you to be agile. You can quickly identify what’s working and double down on it, or pivot your strategy if something isn’t landing. It also gives you opportunities to give shout-outs to high-performing fundraisers, a tactic many successful nonprofits use to inspire friendly competition and motivate others.

Get the Most From Your P2P Platform

Choosing your peer-to-peer platform is a great first step, but the real magic happens in how you use it. A successful campaign isn’t just about the technology; it’s about empowering your supporters, leaning into the right channels, and learning as you go. By focusing on a few key strategies, you can turn a good fundraising campaign into a great one that builds lasting momentum for your cause.

Engage Your Supporters

Your fundraisers are the heart of your campaign, and their personal stories are their greatest asset. While it’s helpful to provide them with templates and talking points, encourage them to make the message their own. The most effective appeals come from a place of genuine connection. Urge them to share why your mission matters to them personally. You can equip them with key statistics and impact statements, but their unique voice is what will inspire their friends and family to give. When supporters can tell authentic stories, they don’t just raise money; they build a deeper, more personal connection between their network and your nonprofit.

Lean on Social Media Features

Your supporters are already on social media, so meet them where they are. The best P2P platforms integrate directly with social channels, making it incredibly easy for your fundraisers to share their pages. Encourage them to use built-in tools like Facebook Fundraisers or Instagram’s donation stickers. These features reduce friction for donors, allowing them to give in just a few clicks without ever leaving the app. Running a Facebook Challenge can also be a powerful way to rally a community around a shared goal. By using the native features of these platforms, your fundraisers can expand their reach far beyond their immediate circles and bring new supporters to your cause.

Recognize Your Top Fundraisers

A little recognition goes a long way in keeping your fundraisers motivated. People are giving their time and energy to support you, and acknowledging that effort is key to keeping them engaged. You can do this by creating a leaderboard to foster friendly competition, offering small prizes for hitting milestones, or giving public shout-outs on your social media pages. Remember to celebrate more than just the highest earners. Acknowledge the first person to sign up, the most creative fundraising post, or the team that shows the most spirit. Celebrating your community of supporters makes everyone feel valued and turns fundraising into a fun, collective effort.

Monitor Key Performance Metrics

To understand how your campaign is truly performing, you need to look beyond the total amount raised. Modern P2P platforms offer detailed analytics that provide a complete picture of your campaign's health. Pay attention to metrics like the number of active fundraisers, the average donation amount, and the number of new donors acquired. Are people sharing their pages? Which social channels are driving the most traffic? Tracking these key performance indicators in real-time allows you to see what’s working and what isn’t, so you can make smart adjustments to your strategy before the campaign ends.

Use Data to Inform Your Next Campaign

Once your campaign is over, the data you’ve collected becomes an invaluable resource for the future. Take the time to analyze your results. Which email subject lines had the highest open rates? What type of fundraiser was most successful? Did a particular call to action resonate more than others? Answering these questions will help you refine your approach and make your next campaign even more effective. Each P2P event is a chance to learn more about your supporters and what motivates them. By using data to guide your decisions, you can create a cycle of continuous improvement and build a more sustainable fundraising program. For more in-depth strategies, check out our nonprofit guides and playbooks.

What's Next for P2P Fundraising?

Peer-to-peer fundraising is constantly evolving, moving far beyond the simple fun runs and bake sales of the past. As technology advances and supporter expectations change, the most successful nonprofits are the ones who stay ahead of the curve. The future of P2P is less about one-off campaigns and more about building sustainable, community-driven movements. It’s about using technology not just to collect donations, but to build genuine, lasting relationships with the people who champion your cause. Keeping an eye on emerging trends will help you create campaigns that feel fresh, engaging, and deeply connected to your mission.

Innovations Happening Now

The biggest shift happening right now is the move toward smarter automation and deeper personalization. Modern P2P platforms are no longer just static pages; they are dynamic tools that help you nurture relationships with your fundraisers. Imagine sending customizable automated emails that trigger based on a supporter’s specific fundraising activity, like hitting a milestone or getting a donation from a new state. This kind of tailored communication makes your fundraisers feel seen and supported every step of the way. It transforms a generic campaign into a personal journey, encouraging them to stay engaged and raise even more for your cause. This focus on automated, one-to-one connection is what turns a good campaign into a great one.

Technologies to Watch

New technologies are making it easier than ever for nonprofits of all sizes to launch effective P2P campaigns. We're seeing a rise in all-in-one fundraising platforms that combine P2P with event ticketing, donation pages, and donor management, simplifying your tech stack. Some platforms are even offering their services for free, asking donors to leave an optional tip to cover costs. This trend is lowering the financial barrier to entry, allowing smaller organizations to access powerful tools. The key is to look for technology that integrates seamlessly into your existing workflow and, most importantly, makes the fundraising process incredibly simple for your supporters. The less friction they experience, the more successful they'll be.

Where the Industry is Headed

Looking ahead, peer-to-peer fundraising is solidifying its place as a core component of a nonprofit's long-term strategy. It’s no longer just an occasional event but a continuous way to engage your community and attract new donors. The future is about meeting your supporters where they already are—on social media and in messaging apps. The industry is moving toward a model that empowers your biggest fans to become true advocates, using their personal networks to spread your mission. Successful peer-to-peer fundraising events will be the ones that feel less like a formal campaign and more like a genuine, community-led movement, all powered by technology that facilitates authentic connection.

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Frequently Asked Questions

What's the real difference between peer-to-peer fundraising and crowdfunding? Think of it this way: crowdfunding is typically when an organization makes a single campaign page and asks everyone to donate to that one page. Peer-to-peer fundraising takes it a step further by empowering your individual supporters to create their own personal fundraising pages that all link back to your main campaign. It’s a more personal approach that leverages the trust and relationships your supporters already have with their own friends and family.

We're a small team. Is running a P2P campaign a huge time commitment? It doesn't have to be. While any campaign requires planning, the right platform can do a lot of the heavy lifting for you through automation. By choosing a tool that simplifies the setup process and provides your fundraisers with an easy-to-use dashboard, you free up your team to focus on strategy and relationship-building. A good platform helps you support your fundraisers at scale without needing a huge staff to manage every detail.

How do we keep our volunteer fundraisers motivated and engaged throughout the campaign? Consistent and encouraging communication is key. Your fundraisers are your partners, so treat them that way. Plan to send regular updates celebrating their progress, share stories about the impact they’re making, and offer shout-outs to top performers. A simple, personalized message checking in or cheering them on can make a huge difference. Fostering a sense of community and friendly competition helps keep energy high from launch day to the finish line.

With so many features, what's the single most important thing to look for in a platform? Above all else, prioritize the supporter experience. Your fundraisers are volunteers, and if the platform is clunky, confusing, or difficult to use, they’ll simply give up. Look for a platform that makes it incredibly simple for someone to sign up, personalize their page, and share it with their network in just a few clicks, especially from their phone. A seamless experience for them will always lead to better results for you.

What if our supporters aren't very comfortable with technology? This is a common and valid concern. The best way to address it is by choosing a platform that is exceptionally intuitive and user-friendly. Before you commit, walk through the fundraiser sign-up process yourself. If you find it confusing, they will too. Also, make sure you create a simple toolkit with clear, step-by-step instructions and be available to answer their questions. A platform that meets supporters where they already are, like on social media, often lowers the tech barrier significantly.