As a leader in the nonprofit space, let’s establish what you already know:
Now, we’re addressing one of the most common questions we are asked:
Is the Challenge market saturated?
The short answer: no.
You read that right. It IS possible for nonprofits to keep raising this much money at super low costs, even as more organizations adopt the model. We see it every day, and we have the data to prove it.
The long answer: still no, but let us elaborate…
We expect you to be asking this question—you wouldn’t be the leader you are if you weren’t critical of trends. However, we know the cost of inaction.
A few stories:
They all would have rightly asked: “Is the market saturated?”
Clearly, the answer is no, but if that question had made them hesitate to test in order to see the results for themselves, they would have raised $0.
Look, social media is not a pie with limited slices. People want to give, sometimes to multiple organizations. They are raising their hands. Providing an opportunity (not to mention a convenient opportunity) for a virtual Challenge proactively places your organization in their line of vision. Right where they are. With little risk.
And there are very few barriers in place for organizations like yours to host a virtual Challenge—no implementation cost, no investment in a venue or physical materials, no software fee (Meta does not take a cut from donations). Maybe it’s time to find out if your nonprofit can be successful with Challenges on Facebook.