Your supporters are the heroes of your peer-to-peer campaigns. They’re the ones sharing their stories, reaching out to their networks, and championing your cause. The least we can do is give them tools that make their job easier. A confusing sign-up process or a donation page that isn’t mobile-friendly can frustrate even your most dedicated advocates, costing you donations and enthusiasm. That’s why the search for the best p2p fundraising sites is really a search for the best supporter experience. This guide puts your fundraisers and donors at the center of the decision-making process. We’ll explore which platforms empower your community with seamless social sharing, motivating features, and a simple, intuitive interface that makes giving and fundraising feel effortless.

Key Takeaways

• Focus on a Frictionless Experience for Everyone: The best platform is one that’s incredibly simple for your supporters to use, your donors to give through, and your team to manage. A clunky or confusing interface is the fastest way to lose momentum and donations.
• Choose a Platform That Fits Your Fundraising Strategy: Don't get distracted by a long list of features you'll never use. Identify your primary goal—whether it's social media engagement, event management, or all-in-one donor tracking—and select a tool that excels in that specific area.
• Think Beyond the Donation Button: The real value of a P2P platform lies in its ability to build lasting relationships. Prioritize tools with built-in engagement features like automated messaging and easy social sharing to turn one-time participants into long-term advocates for your cause.

Peer-to-Peer Fundraising: What It Is and Why It Matters

Peer-to-peer (P2P) fundraising is a strategy where you empower your most passionate supporters to raise money on your behalf. Instead of your organization making every ask, your supporters reach out to their own networks—friends, family, and coworkers—to collect donations. You might also hear it called social fundraising, and it’s the engine behind everything from Facebook birthday fundraisers to large-scale virtual challenges.

So, why does this matter so much? Because it works. P2P fundraising taps into the power of personal relationships and trust, which is far more compelling than a generic email appeal. The results speak for themselves. The top P2P fundraising programs in the U.S. collectively raised over $1.1 billion in a single year, showing just how much potential this strategy holds for expanding your revenue streams and reaching new audiences you couldn't access on your own.

Beyond the impressive fundraising totals, P2P campaigns are incredible tools for community building. When someone decides to fundraise for you, they’re raising their hand as a true advocate for your mission. These campaigns create a ripple effect, introducing your cause to new people through a trusted friend. This approach helps you turn passive followers into active participants and build deeper, more meaningful donor relationships that can last long after a single campaign ends.

Of course, running a successful P2P campaign isn't as simple as just asking people to start fundraising. Keeping hundreds or even thousands of participants motivated, providing them with the right resources, and tracking all the new donor data can be a huge challenge. Without the right system, it's easy to lose track of these valuable new connections. That’s why choosing the right platform is so critical—it gives you the structure you need to support your fundraisers and turn their efforts into sustainable growth for your organization.

Must-Have Features for Your P2P Fundraising Platform

With so many peer-to-peer platforms out there, it’s easy to get overwhelmed by the options. But a great P2P platform isn’t just about processing donations—it’s about creating an experience that empowers your supporters and makes giving easy. Before you start comparing pricing and features, it helps to have a clear checklist of the non-negotiables. These are the core features that will make or break your campaign, ensuring your team can manage it effectively and your fundraisers can share it successfully.

An Easy-to-Use (and Mobile-Friendly) Interface

If your fundraising platform is clunky or confusing, your supporters won’t use it. The best platforms are simple for both your staff and your fundraisers to use. Think about it from your supporter’s perspective: they should be able to set up their personal fundraising page in just a few minutes without needing a tech manual. Since most people will be sharing and donating from their phones, the entire experience must be mobile-friendly. A smooth, intuitive interface removes friction and makes it easy for people to support your cause, which is exactly what you want when you build a fundraising campaign.

Custom Branding to Match Your Look and Feel

Your P2P fundraising page shouldn't feel like a third-party site. It should be a seamless extension of your nonprofit's brand. Look for a platform that lets you customize your donation pages to match your organization's look and feel. This means you can add your logo, use your brand colors, and write copy in your unique voice. Consistent branding builds trust and reassures donors that their contributions are going to the right place. When a donor clicks from a supporter’s social media post to the donation page, the experience should feel familiar and secure, reinforcing their connection to your mission.

Built-in Social Sharing Tools

The "peer-to-peer" part of the equation relies entirely on social sharing. Your platform should make it incredibly simple for fundraisers to spread the word. Look for features like one-click buttons that allow fundraisers to share their campaigns directly to Facebook, Instagram, X (formerly Twitter), and other social networks. The best tools even provide pre-written posts or templates that supporters can easily customize. The goal is to remove as many steps as possible. When the platform has easy buttons for fundraisers to share their campaigns, they’re more likely to do it, expanding your reach far beyond your existing audience.

Top-Notch Security and Data Protection

You’re asking people to trust you with their personal and financial information, so security is paramount. Your chosen platform must protect donor and fundraiser data with the highest standards. Non-negotiable features include PCI compliance for secure payment processing, data encryption to safeguard information, and multi-factor authentication (MFA) to protect user accounts. Donors need to feel confident that their information is safe. A security breach can do lasting damage to your nonprofit’s reputation, so don’t ever compromise on this feature. It’s a foundational element of building and maintaining donor trust.

Clear Reporting and Analytics

A successful campaign gives you more than just donations—it gives you data. Your P2P platform should provide clear, easy-to-understand analytics that help you see what’s working and what isn’t. You’ll want to track key metrics like which fundraisers are bringing in the most donations, where your traffic is coming from, and your overall donor retention rate. Having access to this information allows you to make data-driven decisions to refine your current campaign and plan more effective ones in the future. The right fundraising software gives you the insights you need to turn a single campaign into long-term supporter relationships.

Decoding P2P Platform Fees: What Are You Really Paying For?

Let's talk about money—specifically, where your money goes when you use a peer-to-peer fundraising platform. The fee structure can be one of the most confusing parts of choosing a tool, but it's also one of the most important. A platform that seems like a bargain upfront can end up costing you more in the long run if you're not careful, eating into the funds you worked so hard to raise. When every dollar counts, understanding the full cost of your fundraising software is non-negotiable. It allows you to forecast your campaign revenue accurately and be transparent with your supporters about how their contributions are being used. Getting a clear picture of all the costs involved helps you accurately budget for your campaigns and ensures more of every dollar raised goes directly to your mission, which is the entire point. Think of it this way: the less you spend on fees, the more you have for your programs. So, let's break down the two main types of fees you'll encounter and flag some hidden costs to watch for so you can make a choice that truly serves your organization and maximizes your impact.

Platform Fees vs. Transaction Fees: What's the Difference?

First, let's clear up the difference between platform and transaction fees. Think of platform fees as your subscription cost for using the software. This might be a flat monthly or annual fee, or sometimes a fee per campaign. On the other hand, transaction fees are deducted from each individual donation. These are usually a small percentage (around 2-4%) plus a few cents to cover the credit card processing. Some platforms also roll their own fee into this percentage. Understanding this distinction is key to comparing apples to apples when you're evaluating different peer-to-peer fundraising best practices. You need to calculate how both fees will impact your bottom line.

Watch Out for These Hidden Costs

Be wary of platforms that advertise themselves as "free." While you might not pay a monthly subscription, you'll almost certainly still have transaction fees on every donation. These "free" tools can also come with other limitations, like capping the number of fundraising pages you can create or restricting your access to key features. When you're exploring your options, make sure you get a complete picture of the costs. Ask for a full fee schedule and don't forget to confirm that you'll have the flexibility to run the types of peer-to-peer fundraising campaigns your organization needs. The last thing you want is to be surprised by unexpected costs or limitations mid-campaign.

The Top Peer-to-Peer Fundraising Platforms for Nonprofits

With so many peer-to-peer fundraising platforms on the market, picking the right one can feel like a huge task. The truth is, the “best” platform isn’t a one-size-fits-all solution. It really depends on your nonprofit’s specific goals, size, and where your supporters are most active. Are you looking to turn your massive social media following into a real community of donors? Or maybe you need an all-in-one system that can manage everything from donor data to event ticketing. Perhaps your fundraising calendar is built around a signature annual gala and auction.

Each platform on this list brings something different to the table. Some are built to make social sharing seamless, while others offer deep donor management capabilities. We’ll walk through the top contenders, breaking down what makes each one stand out. Think of this as your guide to finding a partner that not only helps you raise money but also fits perfectly with how you want to connect with your community and grow your mission. Before you dive in, consider what you truly need. Are you looking for a simple tool to get a campaign up and running quickly, or a complex system that integrates with your existing CRM? Answering these questions first will help you evaluate the following options through the lens of your own organization's unique needs.

GoodUnited - Built for Social Media Fundraising

If your supporters are on social media, GoodUnited is designed to meet them there. This platform is built specifically to help nonprofits turn their social media followers into engaged donors, primarily through one-to-one conversations in Direct Messages. It’s a fantastic fit for organizations running events like Facebook Challenges, as it automates the process of welcoming, motivating, and thanking participants. Instead of just broadcasting messages, GoodUnited helps you build genuine relationships at scale, creating a sustainable pipeline of new supporters from an audience you already have. It’s less about a static donation page and more about creating an interactive fundraising experience right inside social platforms.

Bloomerang - For All-in-One Donor Management

Bloomerang is a true powerhouse when it comes to donor management, and its peer-to-peer fundraising tools are a natural extension of that. This platform is ideal for nonprofits that want a single, unified system for all their fundraising activities. You can manage donor relationships, track interactions, process donations, and run P2P campaigns all from one place. While its primary strength is its robust CRM, the peer-to-peer functionality allows your supporters to create their own fundraising pages that feed data directly back into your main database. It’s a great choice for organizations looking to streamline their tech stack and get a 360-degree view of their supporters.

Classy - An Enterprise-Level Fundraising Solution

Classy is known for its beautiful, highly customizable campaign pages that create a professional and compelling donor experience. It’s a robust platform that’s well-suited for mid-sized to large organizations with complex fundraising needs. Beyond standard peer-to-peer campaigns, Classy supports everything from crowdfunding and recurring giving to event ticketing and virtual events. Their backend provides powerful reporting and analytics to track your campaign’s success. For fundraisers, Classy offers tools and coaching to help them meet their goals, making it a supportive environment for your most passionate advocates. It’s a premium solution for nonprofits ready to invest in a comprehensive fundraising suite.

CauseVox - A User-Friendly Campaign Builder

CauseVox shines with its simplicity and user-friendly design. This platform is built to make it incredibly easy for your supporters—even those who aren’t tech-savvy—to create and share their own fundraising pages. The focus is on empowering your volunteers and donors to become effective advocates for your cause with minimal friction. CauseVox offers clean, modern page designs, progress bars, and simple social sharing tools that encourage participation. It’s a fantastic option for small to mid-sized nonprofits that want to launch a P2P campaign quickly without a steep learning curve for their team or their fundraisers. They offer flexible fundraising site options that can be customized to fit your brand.

OneCause - For Event-Focused Fundraising

If your nonprofit’s fundraising strategy is heavily centered around events, OneCause is a platform you’ll want to check out. It’s designed to manage everything from ticketing and registration to live auctions and mobile bidding. Their peer-to-peer functionality integrates seamlessly with these events, allowing attendees to become fundraisers. OneCause is particularly strong when it comes to engagement, offering gamification features like leaderboards, fundraising thermometers, and badges to create a fun and competitive atmosphere. This makes it perfect for walk-a-thons, galas, and other fundraising events where you want to keep energy and participation high. It’s a comprehensive tool for managing your fundraising events from start to finish.

GoFundMe Charity - The Popular Crowdfunding Choice

GoFundMe is a household name, and that brand recognition is its biggest strength. Donors and fundraisers already know and trust the platform, which can significantly lower the barrier to entry for your campaign. GoFundMe Charity offers essential peer-to-peer tools that allow supporters to create individual and team fundraising pages. While it may not have all the bells and whistles of more enterprise-level solutions, its ease of use and familiar interface make it an accessible choice, especially for smaller nonprofits or those launching their first P2P campaign. It’s a straightforward platform for leveraging the power of social crowdfunding for your cause.

NationBuilder - A Community-Building Platform

NationBuilder is more than just a fundraising platform; it’s a comprehensive toolkit for community organizing. It’s designed for nonprofits that are focused on advocacy, grassroots organizing, and movement-building. The platform integrates a website, CRM, email marketing, and fundraising tools into a single system. Supporters can not only create fundraising pages but also sign petitions, RSVP for events, and contact their representatives. NationBuilder uses gamification elements like leaderboards to encourage action. This is the right choice for organizations that want to mobilize their supporters for both fundraising and broader advocacy efforts, creating a fully integrated supporter journey.

Handbid - For Auctions and Event Fundraising

Similar to OneCause, Handbid specializes in event-based fundraising but with a particularly strong focus on auctions. If your annual gala and silent auction are your biggest revenue drivers, Handbid offers a suite of tools to make them run smoothly. The platform excels at mobile bidding, allowing guests to bid from their phones, receive outbid notifications, and check out easily. Its peer-to-peer features can complement these events, letting supporters who can’t attend still raise money on your behalf. Handbid is a niche but powerful solution for nonprofits looking to modernize their auction experience and streamline event management.

A Head-to-Head Comparison: Pros and Cons of Each Platform

Choosing a peer-to-peer platform isn't about finding a single "best" option—it's about finding the one that’s best for you. Each platform comes with its own unique set of strengths and potential drawbacks. Your job is to weigh these against your nonprofit's specific goals, whether that's running a massive virtual event, building a community on social media, or simply making it easier for your supporters to give. By looking closely at what each platform offers, you can find a partner that truly supports your mission.

Where Each Platform Shines (and Where It Falls Short)

Every P2P platform has its sweet spot. Some, like GoodUnited, are built to turn your social media followers into active fundraisers through direct messaging and challenge-based events. Others might excel at event management, offering tools for ticketing and auctions. You'll also find platforms that provide all-in-one solutions with donation forms, text-to-give, and peer-to-peer campaigns bundled together. The key is to identify your primary need. Are you focused on engaging a younger audience? A platform with seamless mobile giving options like Venmo is a must. Are you running multiple campaigns a year? Make sure the platform doesn't limit the number of fundraising pages you can create, as that can stifle your supporters' efforts and create unnecessary roadblocks.

Finding the Best Value for Your Nonprofit's Budget

True value is about more than just the price tag. The best fundraising software helps you build lasting relationships, not just process one-time donations. Look for a platform that helps you convert anonymous followers into a community of named, engaged supporters. A simple, intuitive user experience is also critical—a clunky interface can frustrate your fundraisers and lead to abandoned campaigns, costing you more in the long run. Be wary of "free" platforms, as they often come with higher transaction fees or fewer features. Instead, consider the long-term return. A platform that offers automated messaging and tools to keep participants engaged can deliver incredible value through sustained supporter growth.

Beyond the Donation: Using P2P Platforms for Donor Engagement

A successful peer-to-peer campaign does more than just hit a financial target; it builds a community of passionate supporters who feel connected to your mission. The best P2P platforms are designed for exactly this, offering tools that go far beyond a simple "donate" button. Think of your platform as a central hub for engagement, a place where you can nurture relationships that last long after a campaign ends. When you’re comparing options, look past the payment processing and focus on the features that help you connect with your fundraisers on a human level.

The goal is to turn one-time participants into year-round advocates. This happens when fundraisers feel seen, supported, and part of something bigger. The right technology makes this possible by helping you celebrate their wins, offer encouragement, and make it incredibly simple for them to share their passion with their own networks. By focusing on the relationship first, the fundraising naturally follows. It’s about creating an experience that’s so positive and empowering that your supporters can’t wait to get involved in your next campaign.

Fun Features: Gamification and Engagement Tools

Let’s be real: fundraising is hard work. Gamification makes it fun. Features like fundraising thermometers, leaderboards, and achievement badges tap into our natural love for competition and progress. When participants can see a fundraising thermometer inching toward the goal in real-time, it creates a powerful sense of collective effort. Leaderboards can spark friendly competition, encouraging top fundraisers to go the extra mile. These tools aren’t just bells and whistles; they’re visual motivators that keep energy high and give your supporters tangible milestones to celebrate and share. They transform a solitary effort into an exciting, interactive event.

Automated and Personalized Messaging

Consistent communication is key to keeping your fundraisers motivated, but who has the time to send hundreds of individual messages? This is where automation becomes your best friend. The right platform allows you to set up automated yet personalized messages that trigger at key moments—like when a fundraiser signs up, hits a milestone, or receives their first donation. These timely touchpoints make your supporters feel valued and supported every step of the way. GoodUnited, for example, uses direct messaging to create custom journeys that guide participants, answer their questions, and share encouragement right inside their social media apps, building a genuine 1:1 connection at scale.

Making it Easy to Share and Go Viral

The entire premise of peer-to-peer fundraising rests on the power of personal networks. If your platform makes it difficult for participants to share their fundraising pages, you’re leaving money on the table. Look for platforms with prominent, built-in buttons for sharing on Facebook, Instagram, X, and email. The process should be seamless. Beyond just sharing a link, the platform should also make it easy for fundraisers to tell their own stories. When someone shares why your cause matters to them personally, it creates an authentic appeal that inspires their friends and family to give. Effortless sharing is the fuel that helps a campaign catch fire and go viral.

Common P2P Fundraising Hurdles (and How to Clear Them)

Peer-to-peer fundraising can be a game-changer, but it’s not always a walk in the park. Even the most seasoned fundraising teams run into a few common bumps in the road. The good news is that with a little foresight and the right tools, these challenges are completely manageable. Think of them less as roadblocks and more as signposts guiding you toward a stronger, more effective fundraising strategy. Let’s look at three of the most frequent hurdles and talk through some practical ways to clear them for good.

Wrangling Your Data: Integration and Management

If you’ve ever felt like you’re drowning in spreadsheets, you know this struggle well. Many nonprofits use separate tools for their events, P2P campaigns, and general donations. While each tool might be great on its own, together they create data silos that make it nearly impossible to see the full picture of a supporter’s journey. This leads to duplicate work for your team and reporting headaches that pull you away from building relationships. The key is to find a platform that either offers an all-in-one solution or seamlessly integrates with the systems you already use, giving you a single, clear view of your data.

Keeping Your Fundraisers Motivated

Getting supporters to sign up for a P2P campaign is only half the battle. The real work is keeping them engaged and motivated from launch day to the finish line. A fundraiser who feels supported is far more likely to succeed and come back for future campaigns. Encourage your participants to share their personal connection to your cause; authentic stories are what inspire people to give. You can help them by providing automated, personalized messages with fundraising tips, milestone celebrations, and words of encouragement. Using a platform with strong direct messaging capabilities makes it easy to deliver this coaching at scale without adding a ton of work for your team.

Getting Your Team Up to Speed

Introducing any new technology can be met with hesitation. A complicated or clunky P2P tool can slow your team down and create more problems than it solves. If the platform isn't intuitive, your staff will spend more time troubleshooting than fundraising. To avoid this, prioritize a user-friendly interface and excellent customer support when choosing a platform. Look for a partner that will guide you through a smooth launch and be there to help your team feel confident. Seeing how other organizations have successfully implemented a new system can also show your team what’s possible and get them excited about the change.

The Right P2P Platform for Your Nonprofit's Size

The peer-to-peer fundraising market is full of options, and the "best" one really depends on where your nonprofit is today and where you want to go tomorrow. A small, community-based organization has vastly different needs than a national nonprofit running complex, multi-state campaigns. The right platform should feel like a natural extension of your team—not a clunky, oversized tool you have to wrestle with.

Choosing a platform isn't just about features; it's about finding a partner that aligns with your budget, team capacity, and fundraising goals. A startup nonprofit needs a tool that’s easy to set up and has low financial risk, while a growing organization might prioritize custom branding and deeper donor insights. Large-scale nonprofits often require an all-in-one solution that can handle events, auctions, and sophisticated fundraiser motivation tools. Let's break down some of the top contenders based on the size and needs of your organization.

For Small Nonprofits on a Tight Budget

When you're operating with a small team and every dollar counts, you need a platform that’s simple, effective, and won't break the bank. Look for tools with no setup or monthly fees, where you only pay a small percentage of what you raise. Donorbox is a great example, allowing you to easily convert standard campaigns into P2P fundraisers where supporters can create their own personalized pages. Similarly, GoFundMe Charity is known for its user-friendly interface that makes it incredibly simple for supporters to start a fundraising team. These platforms are designed to get you up and running quickly without a steep learning curve or a major financial commitment.

For Mid-Sized Orgs Ready to Grow

As your nonprofit gains momentum, you’ll need a platform that can grow with you. This is where you start looking for more advanced features like custom branding, team fundraising capabilities, and better donor management tools. CauseVox is a strong choice for mobilizing volunteer fundraisers, giving them the ability to create teams and custom URLs for their pages. For those needing a more integrated system, Bloomerang offers robust features, including a mobile app for tracking donations on the go. These platforms often have tiered pricing based on your number of contacts or features, giving you the flexibility to scale your fundraising efforts as your supporter base expands.

For Large Nonprofits with Complex Needs

Large organizations running multiple campaigns and events require a powerful, all-in-one solution. These enterprise-level platforms are built to handle complexity and motivate fundraisers at scale. OneCause excels here, offering features like leaderboards, badges, and contests to keep fundraisers engaged, alongside a wealth of resources to guide your strategy. If your fundraising is heavily tied to events and auctions, Handbid provides a comprehensive suite of tools designed specifically for that purpose. Pricing for these platforms is typically customized, so you’ll need to schedule a demo to get a quote tailored to your nonprofit’s specific, and often complex, requirements.

Making Your Final Decision: How to Choose the Right P2P Platform

You’ve done the research, compared the top contenders, and narrowed down your list. Now comes the most important part: making the final call. This decision will shape your campaigns for years to come, so it’s worth taking the time to get it right. Think of this as the final walkthrough before you get the keys. It’s about making sure the platform not only looks good on paper but also feels right for your team, your fundraisers, and your donors.

The Checklist: Key Questions to Ask Before You Commit

Before you sign on the dotted line, run through a final checklist to ensure all your bases are covered. A great platform should make life easier, not more complicated. Start by asking these questions: Is the setup process straightforward? Can your fundraisers and donors easily use it on their phones? You’ll also want to confirm you can customize pages to match your nonprofit’s branding. Dig into what kind of customer support is available—will someone be there to help when you need it? And critically, does it have strong, built-in social media sharing tools and the ability to collect the donor information you need for future engagement?

Putting Platforms to the Test: Demos and Trials

You wouldn’t buy a car without a test drive, and the same goes for fundraising software. A live demo is your chance to see the platform in action and ask specific questions about your nonprofit’s needs. If possible, get access to a free trial so your team can click around and get a feel for the user experience. Pay close attention to how intuitive it is. Can you find what you need without a map? Look for ready-made templates and clear guides that will help you launch campaigns quickly. This hands-on experience is often the deciding factor, revealing the small details that make a big difference in your day-to-day work.

Setting Your Team Up for a Smooth Launch

The best technology in the world won’t matter if your team finds it difficult to use. The right platform should feel intuitive for everyone involved: your internal staff managing the campaign, your passionate fundraisers creating their pages, and the generous donors making contributions. A clunky interface can stop a campaign in its tracks. Ensure the platform you choose doesn’t limit how many events or fundraising pages you can create. Your goal is to empower every supporter who wants to participate. A smooth, user-friendly experience ensures your team can focus on what really matters—building relationships and hitting your fundraising goals.

Related Articles

• Top 8 Peer-to-Peer Fundraising Platforms for Nonprofits
• Why Your Nonprofit Needs P2P Fundraising (and How to Use It)

Frequently Asked Questions

What's the biggest mistake nonprofits make when choosing a P2P platform? The most common misstep is choosing a platform based on price alone. While budget is obviously important, a "free" or cheap platform with a clunky interface can cost you dearly in lost donations and frustrated fundraisers. The real value comes from a smooth user experience that empowers your supporters to share your mission and makes it simple for their friends to give. Focusing only on the upfront cost often means overlooking the long-term benefits of better donor data, stronger engagement tools, and a seamless brand experience.

We have a lot of social media followers, but they don't donate. Can a P2P platform really help with that? Absolutely. This is a common challenge, and it’s exactly what modern P2P platforms are designed to solve. A platform like GoodUnited, for instance, focuses on turning those passive followers into active participants by engaging them directly in their social media DMs. Instead of just hoping they see a post, you can build real, one-to-one relationships, invite them to a fundraising challenge, and give them the tools to succeed. It bridges the gap between their online support and their financial support.

Is it better to choose an all-in-one platform or a specialized tool that integrates with our current systems? This really depends on your current tech setup and your team's comfort level. If you're starting from scratch or looking to simplify a messy collection of tools, an all-in-one system like Bloomerang can be a lifesaver. However, if you already have a CRM that you love, a specialized P2P platform that offers seamless integration might be the better choice. The most important thing is that your data flows freely, giving you a complete picture of your supporters without creating information silos.

How much time does it actually take to manage a P2P campaign with the right software? While every campaign requires effort, the right software dramatically reduces the manual workload. Good platforms automate the most time-consuming tasks, like sending welcome messages, celebrating fundraising milestones, and providing participants with resources. This frees your team from getting bogged down in administrative details and allows them to focus on what truly matters: building relationships with your top fundraisers and keeping the community motivated.

Besides raising money, what's the biggest benefit of running a P2P campaign? The biggest long-term benefit is new donor acquisition. A P2P campaign is one of the most effective ways to reach people who have never heard of your organization before. When your supporters fundraise on your behalf, they are introducing your cause to their personal networks with a trusted endorsement. Many of the people who donate will be brand new to your file, giving you an incredible opportunity to cultivate relationships with a fresh audience that you couldn't have reached on your own.