What if your next fundraising campaign did more than just raise money? What if it built a thriving, active community of supporters who felt genuinely connected to your mission and to each other? That’s the power of a Facebook Challenge. By inviting people into a shared experience inside a dedicated Facebook Group, you transform fundraising from a simple transaction into a collective movement. The key is choosing an activity that sparks excitement and aligns with your cause. To help you get started, we’re breaking down the best facebook challenge ideas for nonprofits, from fitness-based activities to creative and community-focused concepts that get real results and build lasting relationships.
Key Takeaways
- Choose an Activity That Tells Your Story: The most successful challenges are built around a simple, accessible activity that directly reflects your nonprofit's mission. This creates a clear connection for participants, making it easier for them to share why they're fundraising.
- The Facebook Group is Your Challenge's Hub: A challenge is more than a fundraiser; it's a community event. Use a private Facebook Group for daily check-ins, milestone celebrations, and peer-to-peer encouragement to keep participants motivated from start to finish.
- Convert Participants into Lifelong Supporters: The challenge doesn't end on the last day. Have a clear plan to capture contact information and continue the conversation through follow-up messages to nurture these new, engaged supporters into a long-term community.
What is a Facebook Challenge (And Why Do They Work)?
If you’ve ever seen friends on Facebook pledge to walk 100 miles or do 50 pushups a day for a cause, you’ve seen a Facebook Challenge in action. At its core, a Facebook Challenge is a virtual event where your nonprofit asks supporters to complete a specific activity over a set period—usually a month. The real magic, however, happens inside a dedicated Facebook Group. This private space is where participants can share their progress, post sweaty selfies, cheer each other on, and raise money for your mission using Facebook’s built-in fundraising tools. It’s a simple concept with a powerful impact.
So, why are these challenges so effective? It comes down to community and connection. The dedicated Facebook Group turns a solo activity into a shared experience. Instead of just asking for a donation, you’re inviting supporters to join a team and be part of something bigger. This sense of belonging is what keeps people motivated and active. In fact, 75-85% of people who join a Challenge Group remain engaged, creating a vibrant community of advocates who are genuinely invested in your cause. This is how you can build donor communities, not just collect one-off donations.
From a practical standpoint, Challenges are also an incredibly cost-effective way to find new supporters. Traditional donor acquisition can be expensive, sometimes costing hundreds of dollars to bring in a single new person. Facebook Challenges flip that model on its head, allowing you to acquire new, engaged fundraisers for a fraction of the cost. You’re not just getting a name on a list; you’re welcoming an active participant into your world who is already raising money and awareness for your organization. It’s a fundraising strategy built for how people connect and share today.
Facebook Challenge Ideas That Get Results
The best Facebook Challenges are simple to understand, easy to participate in, and directly tied to your nonprofit’s mission. The goal is to find an activity that resonates with your audience and inspires them to get involved. Not sure where to start? We’ve grouped some of the most successful ideas into categories to help you find the perfect fit for your organization. From getting active to getting creative, there’s a challenge for every community.
Fitness and Wellness Challenges
Fitness challenges are a classic for a reason—they’re familiar, motivating, and easy to track. You can ask supporters to walk, run, or cycle a certain distance over a month, like completing a 10K or a marathon. These are great because participants can easily monitor their progress with fitness apps and share updates with their friends and family.
For a more accessible option, focus on daily activities. A "10,000 steps a day" challenge, for example, invites people of all fitness levels to join in. These types of Facebook Challenges are less intimidating than intense physical feats, which means you’ll likely see higher participation. The key is to choose an activity that feels achievable and encourages consistent engagement throughout the month.
Creative and Skill-Based Challenges
Tap into your supporters' creative side with a challenge that’s fun and a little bit different. Hair-related challenges are surprisingly popular and generate a lot of buzz. Think: participants pledging to dye their hair a wild color, grow a mullet, or even shave their head once they hit a fundraising goal. These visual transformations are perfect for sharing on social media.
You can also lean into humor or novelty. A polar plunge, a 24-hour vow of silence, or a challenge to cook a new recipe every day for a week can capture attention. The more unique and shareable the activity, the more likely it is to get noticed. These challenges work because they give people a fun story to tell, making it easier for them to ask their networks for donations.
Photo and Video Challenges
Photo and video challenges are designed for social sharing and are fantastic for building a sense of community. Instead of focusing on a physical task, the goal is to share a story. Encourage participants to post photos or videos explaining why they support your cause. These personal testimonials are incredibly powerful and can inspire others to donate.
You can also keep it lighthearted. A "try not to laugh" challenge where people record themselves watching funny videos or a "silly outfit" photo contest can create a fun, low-barrier way for people to participate. These challenges thrive on user-generated content, turning your supporters into active storytellers for your mission. It’s an effective way to build donor communities right on the platform.
Awareness and Education Challenges
A Facebook Challenge can be a powerful tool for education and awareness. Instead of asking for a physical feat, you can challenge your community to learn something new about your cause every day for a month. Each day, you could share a fact, a short video, or a story, and ask participants to share what they’ve learned. This positions your supporters as advocates who are equipped with the information they need to spread the word.
You can also tie the challenge to a specific action. For example, a challenge focused on mental health could involve daily mindfulness exercises. An environmental group might challenge followers to adopt one new sustainable habit each week. These challenges help connect your mission to people's daily lives, making their support feel more tangible and meaningful.
Community Service and Volunteering Challenges
Inspire your audience to take action in their own communities with a service-oriented challenge. You can challenge people to volunteer a certain number of hours over a month, either with your organization or another local cause. This not only helps get important work done but also deepens the connection supporters feel to your mission.
Another powerful idea is a "kindness challenge." Ask participants to perform a small act of kindness each day and share their experience in the Facebook Group. This creates a wave of positivity that people are excited to be a part of. By framing the challenge around giving back time and effort, you attract a highly engaged group of supporters who are invested in making a difference, which often translates into fundraising success.
Team-Based Competition Challenges
A little friendly competition can go a long way in motivating participants. Instead of having everyone participate individually, encourage them to form teams and compete against each other. You can create a leaderboard to track which team has raised the most money, logged the most miles, or completed the most daily tasks. This approach encourages teamwork and accountability.
To make it even more engaging, add elements of gamification. Award digital badges for hitting certain milestones or give shout-outs to the top-performing teams in the Facebook Group. Using Facebook Ads to promote the competitive aspect can also attract people who are motivated by a good challenge. This format is great for corporate partners or community groups who want to get involved together.
Choose the Right Challenge for Your Mission
With so many creative ideas out there, it’s tempting to pick the one that seems the most popular. But the most successful Facebook Challenges aren’t just trendy—they’re deeply connected to the nonprofit’s mission. The right challenge feels like a natural extension of your work, making it easier for supporters to get excited and for you to tell a compelling story. When the activity reflects your cause, participants don’t just feel like they’re raising money; they feel like they’re part of the solution.
Start with Your Goal
Before you decide on what your supporters will do, you need to be crystal clear on why they’re doing it. What is the primary objective of this challenge? Are you trying to fund a specific, tangible project, like building a new community garden? Or is your goal broader, like raising general awareness for mental health resources? Defining your goal will help you choose an activity that makes sense and allows you to set a clear fundraising target that motivates participants from day one.
Know Your Audience
Next, think about the people you want to participate. Who are your most engaged followers on Facebook? What are their interests, ages, and physical abilities? A 100-mile running challenge might be perfect for an organization with a base of athletic supporters, but a daily meditation or gratitude challenge might resonate more with a different community. The best challenges meet your supporters where they are, giving them an activity that feels both achievable and meaningful to them personally.
Make the Connection Clear
The strongest challenges have an undeniable link between the activity and the mission. For example, an animal shelter asking supporters to walk 50 miles with their dogs creates a beautiful, visual connection to their cause. A food bank could challenge people to cook a meal for under $5 a day to highlight food insecurity. When participants understand how their actions relate to your work, their motivation goes way up. This alignment is what turns a simple activity into a powerful fundraising tool and helps build more dedicated donor communities.
Make Your Facebook Challenge Go Viral
Coming up with a brilliant challenge idea is a fantastic start, but the real magic happens when your participants become your biggest advocates. For a challenge to truly take off, you need to make it incredibly easy—and exciting—for people to share their journey with their own networks. Think of it as creating a ripple effect; one person’s post inspires their friends, who then inspire their friends, and so on. This organic momentum is what turns a good fundraising event into a great one.
The key isn't a complex marketing strategy. It's about being intentional with three core elements: creating content that people genuinely want to share, building a memorable brand with a unique hashtag, and using Facebook's own tools to your advantage. By focusing on these areas, you empower your supporters to spread the word for you, expanding your reach far beyond your own followers. This approach not only brings in more participants and donations but also builds a vibrant, engaged community around your cause. Let's get into how you can make it happen.
Craft Shareable Content
To get noticed, your challenge needs to "stand out in a busy Facebook feed." This starts with creating content that’s visually appealing and emotionally compelling. Use high-quality images and videos that tell a story. As experts suggest, you should "use good images (your logo, volunteers, people you help, or even challenge participants)" to grab attention and build a human connection. Photos of real people involved with your mission are always more powerful than generic stock photos.
Make your posts easy to digest and share. Use clear, concise language to explain what the challenge is, why it matters, and how people can join. Create simple, branded graphics that participants can easily post on their own profiles to announce they’re taking part. The goal is to give them ready-made tools that make sharing feel effortless and authentic.
Create a Unique Hashtag and Brand
A unique hashtag is your challenge's digital rallying cry. It’s more than just a label; it’s a way to unite your community and track the conversation. As fundraising platform Paybee notes, you should "Create a Unique Hashtag: This helps people share and track the challenge." When choosing one, think short, memorable, and easy to spell. Try to include your nonprofit’s name or an acronym to build brand recognition, like #30MilesForACLU or #PencilsOfPromiseReads.
Beyond the hashtag, give your challenge a simple, consistent visual identity. This could be a specific color palette, font, or a simple logo you use across all your posts. This branding makes your content instantly recognizable as people scroll through their feeds. It helps build a cohesive and professional look for your Facebook Challenge, making participants feel like they’re part of an official, organized event.
Use Facebook's Built-in Features
Facebook provides a whole suite of tools designed to help you connect with your audience—so be sure to use them! Host a Facebook Live session to kick off your challenge, answer questions, and generate excitement in real time. Use Facebook Stories for daily check-ins, behind-the-scenes glimpses, and quick shout-outs to participants. These informal updates make your organization feel more personal and accessible.
Most importantly, make donating as simple as possible by adding Facebook’s ‘Donate’ button directly to your posts and your page. Reducing friction is key to converting interest into action. You can also create a dedicated Facebook Group for your challenge, which is an excellent way to build community and keep everyone motivated. By using the platform’s native features, you work with the algorithm to help more people discover your cause.
Promote Your Challenge to Reach More People
You’ve designed an incredible challenge, but now you need to get the word out. A great promotional strategy is what separates a good challenge from a viral one. Think of it as sending out invitations to a party—the more people you invite, the more will show up. By combining paid advertising, organic content, and strategic partnerships, you can make sure your challenge reaches a wide and engaged audience ready to support your cause. Let's walk through how to build that buzz and get people excited to join.
Use Facebook Ads and Organic Posts
Your Facebook Page is the natural home base for your challenge promotion. Start by creating a steady stream of organic posts to build excitement. Share behind-the-scenes content, countdowns, and stories that connect your challenge back to your mission. This builds a foundation of interest with your existing followers.
To reach beyond your current audience, you’ll want to invest in Facebook Ads. Using ads allows you to target specific demographics and interests, inviting people who are likely to care about your cause but haven't found you yet. This method is incredibly effective for increasing visibility and driving sign-ups from a highly relevant audience. A well-placed ad can be the key to finding your most passionate new supporters for your Facebook Challenge.
Market Your Challenge Across Platforms
While your challenge lives on Facebook, your promotion shouldn't. To maximize participation, you need to promote your challenge across all your communication channels. Your most dedicated supporters are on your email list, so send them a special announcement inviting them to be the first to sign up. Share the news on your other social media profiles, like Instagram, X, or LinkedIn, tailoring the message for each platform.
Think about where else your audience spends their time. You can write a blog post on your website detailing the challenge, reach out to local news outlets, or post on community forums. A multi-channel approach ensures you’re meeting people where they are and gives your challenge the best chance to attract a broad and diverse group of participants. This is a core part of building a strong donor community.
Partner with Other Organizations
You don't have to promote your challenge alone. Collaborating with influencers, local businesses, or other organizations can amplify your message and extend your reach exponentially. Think about who shares your values or serves a similar audience. A local yoga studio could be a perfect partner for a wellness challenge, or a popular community blogger could help spread the word.
When you reach out, make it as easy as possible for them to say yes. Provide them with a simple toolkit that includes pre-written social media posts, graphics, and key links. By leveraging their networks, you can attract more participants and build a stronger sense of community around your challenge. These partnerships are built on relationships, which is exactly what direct messaging can help you nurture at scale.
Keep Participants Engaged From Start to Finish
Launching your Facebook Challenge is a huge accomplishment, but it’s just the starting line. The real magic happens in the daily interactions that keep your participants motivated and connected from day one until the very end. Think of it as the difference between a solo jog and a group run—the shared energy makes all the difference. Consistent engagement is what transforms a group of individuals into a thriving community working toward a shared goal. When people feel seen, supported, and part of something bigger, they’re more likely to stick with the challenge, fundraise effectively, and become long-term advocates for your cause. It’s about creating an experience, not just an event. This ongoing connection is your secret weapon against participant drop-off and fundraising fatigue. The good news is that keeping people engaged doesn’t require a massive budget or a huge team. It just takes a thoughtful plan and a bit of consistency. Let's get into a few simple, powerful ways to maintain that crucial momentum and make your challenge unforgettable for everyone involved.
Post Daily Check-ins and Interactive Content
Consistency is key to keeping your challenge top-of-mind. Posting daily check-ins, questions, or prompts in your Facebook Group creates a predictable rhythm that encourages people to show up and share. These posts don’t have to be complicated—a simple "How's it going today?" or "Share a photo of your progress!" can spark conversation and create a sense of shared experience. This daily habit fosters accountability and helps participants feel connected to the journey. It shows you’re actively involved and gives them a regular space to celebrate wins, ask for help, and cheer each other on, which is fundamental to building a strong donor community.
Gamify the Experience and Celebrate Milestones
A little friendly competition can go a long way. Gamifying your challenge by adding elements like digital badges for achievements, points for completing tasks, or a leaderboard for top fundraisers makes the experience more dynamic and fun. It gives participants tangible goals to strive for beyond the main objective. Just as important is breaking the challenge into smaller, manageable steps and celebrating when people reach them. Acknowledge milestones like the first dollar raised, the halfway point, or completing the first week. Public shout-outs make participants feel recognized and motivated, turning what could be a long haul into a series of rewarding wins.
Build Community in a Dedicated Facebook Group
Your private Facebook Group is the home base for your challenge. It’s a dedicated space where participants can connect, find encouragement, and build real relationships with each other and your organization. This is where all your engagement efforts come together. Use the group to post your daily check-ins, celebrate milestones, and answer questions. Encourage members to share their own stories and tips. A well-moderated, active group creates a supportive environment that enhances the entire experience. It’s also the perfect place to nurture relationships through direct messaging, offering personalized encouragement that makes each participant feel valued.
Set Up Your Challenge for Success
A viral Facebook Challenge doesn’t happen by accident. The most successful campaigns are built on a solid foundation of careful planning and clear objectives. Before you even think about a hashtag or a launch post, you need to map out the core components of your challenge. This initial setup is what separates a fleeting moment from a sustainable fundraising movement. By defining your framework, setting measurable goals, and creating a realistic timeline, you give your challenge the structure it needs to thrive. Let’s walk through how to build that foundation step by step.
Create Your Challenge Framework
Think of this as the blueprint for your entire event. Your framework outlines the who, what, when, and why of your challenge. Start by deciding on the core activity. Will participants walk 100 miles, read 30 books, or perform a daily act of kindness? Choose something that connects authentically to your mission. Next, determine the duration. A month-long challenge is common, but a week or even a single day can also be effective, depending on the activity. Finally, establish your fundraising structure. Set an overall campaign goal and suggest a per-person fundraising target to give participants a clear benchmark. This framework provides the clarity you and your supporters need to get started with Facebook Challenges.
Set Clear Goals and Metrics
Before you launch, you need to define what success looks like. Your primary goal might be financial—raising a specific amount for a project—but don't stop there. Do you also want to acquire a certain number of new donors, grow your email list, or simply raise awareness about your cause? Be specific. Instead of "raise awareness," aim for "gain 500 new followers." A clear, public fundraising goal can also be a powerful motivator for participants. When people see how their individual efforts contribute to a larger objective, they feel more connected and driven to help. Seeing how other organizations have achieved their goals can provide great inspiration for setting your own, as seen in these customer stories.
Build Your Challenge Timeline
A well-structured timeline is essential for keeping your challenge on track and preventing last-minute stress. Break your plan into three phases: pre-launch, live, and post-challenge. The pre-launch phase includes everything from creating your graphics and messaging to setting up your private Facebook Group and scheduling promotional posts. During the live phase, your timeline should map out daily content, check-ins, and milestone celebrations to keep energy high. Finally, the post-challenge phase is for thanking everyone, sharing final results, and, most importantly, nurturing the new relationships you’ve built. This entire process is designed to create a seamless and engaging experience that GoodUnited helps manage from start to finish.
Turn Participants into Long-Term Supporters
A successful Facebook Challenge doesn't end when the last participant crosses the finish line. The real magic happens next. This is your chance to turn a moment of engagement into a lasting relationship. Think of the challenge as the introduction; now it's time to build a genuine connection that can lead to sustained support for your mission. After all, these participants have already shown they care about your cause. With the right follow-up, you can welcome them into your community for the long haul, moving them from a one-time interaction to a lifetime of support.
The key is to be intentional about what happens after the challenge. You have a captive audience of warm leads who are excited about your work. Don't let that momentum fade. By capturing their information and continuing the conversation, you can guide them from one-time participants to dedicated fundraisers, volunteers, and recurring donors. This transforms your challenge from a short-term fundraising event into a sustainable pipeline of new supporters for your nonprofit. GoodUnited’s social fundraising solutions are designed to manage this entire journey, from initial engagement to long-term stewardship, ensuring no new supporter slips through the cracks.
Capture Contact Information
One of the most powerful outcomes of a Facebook Challenge is the influx of new faces. In fact, over 90% of people who join a challenge are typically new to the nonprofit. This is a massive opportunity to grow your audience, but only if you can stay in touch. The first step is to move the relationship beyond an anonymous Facebook profile by capturing contact information. You can use automated messaging sequences to conversationally ask for an email address, turning a temporary participant into a permanent part of your community. This simple step allows you to connect with them outside of social media and integrate them into your broader communication strategy.
Nurture New Supporters with Follow-Up Messages
Once the challenge is over, the conversation should continue. This is where direct messaging becomes your most valuable tool. While email open rates often hover around 20%, messages sent through Facebook Messenger see open rates of over 80%. This gives you a direct and effective line of communication to your new supporters. Use it to send personalized thank you messages, share the total impact of the challenge, and provide updates on how their efforts are making a difference. You can also send tips, reminders, and encouragement, which helps you learn more about what motivates them and builds a foundation of trust for future asks.
Measure Your Success with the Right Metrics
Once your Facebook Challenge is live, it’s easy to get caught up in the day-to-day excitement. But to understand the true impact of your campaign, you need to know what to measure. Tracking the right metrics not only shows you what you’ve accomplished but also gives you a clear roadmap for making your next Challenge even more successful. It’s about looking beyond the final dollar amount to see the full story of your campaign’s reach and influence.
Start by setting clear goals before your Challenge begins, so you have a benchmark to measure against. While every nonprofit’s goals will be slightly different, here are the key metrics you should be tracking:
- Total Funds Raised: This is the most straightforward metric, but it’s helpful to have context. The average Facebook Challenge raises over $350,000, and many nonprofits see incredible returns. Tracking your total helps you understand your ROI and set benchmarks for future events. You can see the results other nonprofits have achieved to get a sense of what’s possible.
- New Donor Acquisition: This is where Facebook Challenges truly shine. These campaigns are powerful tools for reaching people who haven’t supported you before. In fact, over 90% of participants in a Challenge are typically new to the nonprofit. Keep a close count of how many new names you’re adding to your community—this is a direct measure of your growth.
- Participant Engagement: A successful Challenge builds a thriving community, not just a list of donors. Monitor the activity in your Facebook Group. Are people commenting, sharing their progress, and encouraging each other? High engagement shows that you’re building genuine connections that can last long after the Challenge ends. Keep an eye on your posts throughout the campaign and adjust your content strategy if you see engagement start to dip.
- Cost Per Acquisition (CPA): If you’re using Facebook Ads to promote your Challenge, you need to know how much it costs to acquire each new fundraiser. Calculating your CPA helps you understand the efficiency of your ad spend and optimize your budget for future campaigns.
Avoid These Common Facebook Challenge Mistakes
Facebook Challenges can feel like a guaranteed win, but a few common missteps can keep them from reaching their full potential. Think of it like baking a cake—you can have the best ingredients, but if you skip a step or get the measurements wrong, it just won't rise. Let's walk through the most common mistakes I see nonprofits make and, more importantly, how you can sidestep them to ensure your challenge is a huge success. By avoiding these pitfalls, you'll not only raise more money but also build a stronger, more engaged community around your cause.
Skipping the Planning Phase
It’s tempting to jump right into the action, but a successful challenge is built on a solid foundation of planning. Rushing a launch without clear goals is one of the quickest ways to lose momentum. Before you do anything else, define what success looks like. Is it a specific fundraising amount? A certain number of new donors? Decide on the duration—30 days is standard, but choose what fits your activity. Speaking of which, pick an activity that’s accessible but meaningful. A well-thought-out plan ensures your entire team is aligned and your messaging is consistent from day one. Your challenge framework should be your roadmap, guiding every decision you make.
Forgetting About Community
A Facebook Challenge isn't just a fundraiser; it's a community-building event. The biggest mistake you can make is failing to create a space for your participants to connect. This is where a dedicated, private Facebook Group becomes your most valuable asset. It’s the digital hub where supporters share their progress, cheer each other on, and build genuine relationships with your nonprofit and fellow participants. This sense of belonging is what keeps people engaged long after the initial excitement wears off. By actively moderating the group and posting daily content, you transform a solo activity into a shared experience, making your supporters feel truly involved in your mission.
Using Vague Messaging and Weak Visuals
Your message needs to cut through the noise of a busy social media feed. If your ads and posts are unclear or your visuals are uninspired, people will just keep scrolling. Your challenge needs a simple, catchy "hook" that's easy to understand in seconds. Use compelling images and videos that showcase the impact of your work or the energy of the challenge itself. Write ad copy that is direct, focusing on the activity and the deadline. Make sure every communication, from the initial ad to the daily group posts, is clear, consistent, and inspiring. This clarity helps build trust and makes it easy for people to say "yes" to joining your Facebook Challenge.
Making It Too Complicated
While you want your challenge to be meaningful, you don't want it to be a burden. If the activity is too difficult, requires expensive equipment, or has a confusing set of rules, your participation rates will suffer. The goal is to make it as easy as possible for someone to get involved. The best challenges strike a balance between being simple enough for anyone to join and memorable enough to stick. Think "30 push-ups a day," not "run a half-marathon every weekend." By removing friction, you open the door for more people to participate, which ultimately leads to more funds raised and a wider community of supporters.
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Frequently Asked Questions
How much time and effort does it really take to run one of these challenges? It’s definitely a commitment, but most of the heavy lifting happens before the challenge even starts. The pre-launch phase, where you build your framework, create your content, and set up your ads, requires the most focus. Once the challenge is live, your role shifts to daily community management. This means consistently posting check-ins and celebrating milestones in your Facebook Group, which is more about steady engagement than long hours.
What if people join the Facebook Group but don't actually raise any money? This is a common worry, but it helps to remember that fundraising is just one piece of the puzzle. An engaged participant is a win, period. They are learning about your mission, sharing your content, and becoming a true advocate. The vibrant, supportive community you build in the Facebook Group is what inspires action. When people feel connected and see others succeeding, they are much more likely to start their own fundraiser.
Do we need a huge social media following or a big ad budget to be successful? Not at all. The beauty of a Facebook Challenge is that it creates its own momentum. A small group of passionate people can easily create a ripple effect that reaches far beyond your current followers. While you don't need a massive budget, a strategic and targeted investment in Facebook Ads is incredibly effective for finding new supporters who are already interested in causes like yours. It’s about reaching the right people, not just more people.
How do we keep the momentum going for a whole month without people losing interest? The key is to create a predictable rhythm with a dash of fun. Plan your daily content in advance so you can be consistent. Mix simple check-in posts with interactive content like polls, milestone shout-outs, and personal stories from your team. Adding game-like elements, such as digital badges or a friendly leaderboard, can also keep things exciting. Your energy as the host is contagious, so staying active and responsive in the group makes a huge difference.
What's the most important thing to do after the challenge ends to keep our new supporters? The challenge isn't over when the calendar says it is. Your most critical task is to continue the conversation. Immediately follow up with a big thank you, share the final results, and show the incredible impact the community made together. From there, focus on nurturing those new relationships. Use direct messaging to personally connect with participants and make sure you have a way, like an email address, to stay in touch outside of Facebook. This follow-through is what turns a one-time participant into a lifelong supporter.
