Your supporters are already on Facebook and Instagram every single day, sharing updates and talking with friends in direct messages. Why should your fundraising efforts be any different? The most successful nonprofits are moving beyond the crowded public feed and into these more personal, conversational spaces. Meeting donors where they already are removes friction from the giving process and makes supporting your cause feel natural and immediate. This is about building relationships in the channels your community already uses and trusts. This shift toward social-first engagement is one of the most critical nonprofit fundraising trends 2025 for any organization looking to grow.
Key Takeaways
- Focus on relationships, not just transactions: Build lasting loyalty by using social DMs and personalized outreach to have real conversations with your supporters, making them feel like valued partners in your mission.
- Let technology handle the routine work so you can focus on connection: Use automation and data analytics to streamline campaigns and segment audiences. This frees up your team to do what technology can't—build genuine, one-to-one relationships with donors.
- Make it effortless for supporters to give: Remove every barrier from the donation process by offering modern payment options like digital wallets, ensuring your giving pages are mobile-first, and using tools that meet donors on the platforms they already use.
How Fundraising is Evolving Online
The way people connect and give is changing, and your fundraising strategy should change with it. Supporters are no longer just waiting for a letter in the mail or an email in their inbox. They’re living, sharing, and communicating in dynamic online spaces. To keep up, nonprofits need to meet them where they are. This means moving beyond traditional outreach and embracing the digital tools that create more personal, immediate, and meaningful connections. It’s not about replacing what works, but about adding powerful new ways to engage your community and inspire generosity.
Use AI to Engage Donors
Let’s be clear: artificial intelligence isn't here to replace the human heart of your fundraising efforts. Instead, think of AI as your new, incredibly efficient assistant. These tools can handle time-consuming tasks like drafting initial social media posts, organizing volunteer data, or analyzing campaign results. This frees you and your team to focus on what truly matters: building genuine relationships with your supporters. By automating the routine work, you get more time for the personal phone calls, thoughtful follow-ups, and strategic planning that AI can’t replicate. It’s about using technology to become more human, not less.
Personalize Your Outreach, Automatically
The days of one-size-fits-all fundraising appeals are over. Donors expect communication that acknowledges their unique relationship with your cause. The good news is that you can deliver this personal touch at scale. With the right tools, you can automate outreach that’s tailored to a supporter’s history, interests, and engagement level. Imagine sending an automated welcome message the moment someone joins your Facebook Group or a personalized thank-you DM after they make a donation. This level of responsiveness makes supporters feel seen and valued, turning a one-time gift into a long-term commitment.
Connect Through Social Media DMs
Your supporters are already having conversations on Facebook Messenger and Instagram DMs every single day. Why not join them? Direct messaging is one of the most effective ways to cut through the noise and build real, one-to-one relationships. Unlike a public post, a DM is a private, personal space where you can answer questions, share impact stories, and make a direct ask. This approach removes friction from the giving process and fosters a deeper sense of community. By meeting supporters in these channels, you can increase donor retention and inspire more consistent contributions over time.
Make Smarter Decisions with Data
Guesswork has no place in a modern fundraising strategy. The most successful nonprofits are using data to understand what truly motivates their audience. By tracking key metrics, you can see which campaigns are resonating, which channels are driving the most donations, and how different donor segments behave. This insight allows you to make informed decisions that improve your fundraising efficiency and effectiveness. For example, data might show that your Facebook Challenges are attracting a new, younger demographic. With that knowledge, you can tailor future campaigns to better engage that specific audience and maximize your results.
Modernize Your Payment Options
Think about the last time you bought something online. Was it a smooth, one-click process using a saved payment method, or did you have to dig out your credit card and manually type in 16 digits? Your donors expect that same seamless experience when they decide to support your cause. The single biggest barrier to completing a donation is friction. A clunky, outdated, or complicated payment process can stop even the most motivated supporter in their tracks. Modernizing your payment options is about removing that friction and making it as easy as possible for people to give.
This isn't just about keeping up with technology; it's about respecting your donors' time and meeting their expectations. When someone feels inspired to contribute, you want to capture that generosity in the moment. By offering a variety of simple, secure, and fast payment methods, you show that you value their support and have invested in making the giving experience a positive one. From digital wallets to text-to-give, updating how you accept donations can have a direct and significant impact on your fundraising success. It’s a foundational piece of any modern fundraising strategy that builds trust and encourages repeat giving.
Integrate Digital Wallets
Imagine a supporter sees your appeal on their phone and wants to give immediately. If they have to find their wallet and type in their credit card details, you might lose them. Integrating digital wallets like Apple Pay, Google Pay, and PayPal eliminates this hurdle. These tools allow donors to give with a single tap or click, using payment information they already have stored securely on their devices. As donor expectations shift, offering these alternatives is becoming essential. It signals that your organization is current and makes the donation process incredibly simple, which is especially important for converting supporters who are browsing on their mobile phones. By embracing this change, you can significantly reduce donation form abandonment and make giving an effortless act.
Accept Cryptocurrency Donations
While it may sound futuristic, accepting cryptocurrency is a trend that forward-thinking nonprofits are starting to explore. This opens up a new avenue for donations from a growing community of tech-savvy philanthropists who hold digital assets. Accepting crypto can attract a different type of donor who may be looking to support causes in new ways, and it positions your organization as an innovator. You don't need to become a crypto expert overnight, but it's wise to keep an eye on emerging trends like this one. Platforms like The Giving Block specialize in helping nonprofits accept donations of Bitcoin, Ethereum, and other digital currencies, making the process much more accessible than you might think.
Explore New Text-to-Give Tools
Text-to-give is a powerful tool for capturing in-the-moment donations, especially during live events, virtual fundraisers, or in response to urgent appeals. When supporters can simply text a keyword to a number to donate, the path to giving is short and direct. Modern text-to-give platforms have evolved beyond simple one-time donations. They now offer features like recurring gift setup, personalized thank-you messages, and campaign tracking. This method results in higher donor engagement and strong conversion rates because it meets people on a device they use constantly. It’s a vital tool for turning passive viewers into active donors with a single, simple action.
Adopt a Mobile-First Giving Platform
With more than half of nonprofit website traffic coming from mobile devices, your donation page must be more than just mobile-friendly—it needs to be mobile-first. This means the entire giving experience is designed specifically for a small screen. Think large, easy-to-tap buttons, simple forms with minimal fields, and seamless integration with digital wallets to reduce typing. A clunky mobile experience where users have to pinch and zoom to fill out fields is a guaranteed way to lose donations. By adopting a mobile-first giving platform, you ensure the process is smooth and intuitive for the majority of your visitors, helping you capture more support and provide a better overall experience for your donors.
Master Social Media Fundraising
Social media has moved far beyond being just a brand awareness tool. It’s now a primary channel for fundraising, community building, and creating genuine connections with supporters. But simply posting updates and hoping for donations isn’t enough. To truly succeed, you need a strategy that meets people where they are and invites them to be part of your mission in a meaningful way. This means going beyond the public feed and into more personal, interactive spaces.
Mastering social media fundraising involves a multi-pronged approach. It’s about building direct lines of communication, creating engaging community-wide events, empowering your supporters to become advocates, and making your content a two-way conversation. By focusing on these key areas, you can turn passive followers into active, engaged donors who feel a real stake in your work. Let’s look at the specific tactics that are driving the most success for nonprofits on social media.
Develop a Direct Messaging Strategy
Your supporters’ social media feeds are crowded, but their direct message inbox is a much more personal space. A direct messaging strategy allows you to cut through the noise and have one-on-one conversations at scale. Instead of just broadcasting your message, you can welcome new followers, thank donors personally, and share updates that feel like they’re coming from a friend. This approach helps you build deeper, more authentic relationships. By using direct messaging for nonprofits, you can guide supporters on their journey, answer their questions in real-time, and make giving feel easy and conversational, leading to better engagement and long-term loyalty.
Run Facebook Challenges and Events
Facebook Challenges are one of the most powerful ways to mobilize your community and acquire new donors. These time-bound events (like walking 100 miles in a month or completing a daily wellness activity) tap into people’s desire for connection and achievement. They create a dedicated community space, usually a Facebook Group, where participants can share their progress and cheer each other on. This built-in peer support system is incredibly motivating and drives amazing fundraising results. In fact, well-run Facebook Challenges can see massive growth and bring a huge influx of first-time fundraisers into your organization’s orbit.
Launch Peer-to-Peer Campaigns
Your most passionate supporters are your best advocates. Peer-to-peer (P2P) campaigns empower them to fundraise on your behalf, reaching networks you could never access on your own. Social media makes it incredibly simple for people to share their personal fundraising pages and tell their own stories about why your mission matters to them. This authentic, personal appeal is far more compelling than a generic organizational ask. You can encourage P2P fundraising through specific events like GivingTuesday, community challenges, or even personal milestones like birthdays. By providing your fundraisers with the tools and encouragement they need, you can see how customer stories of success multiply across your community.
Create Interactive Content
The best social media strategies are built on conversation, not just content. Interactive posts like polls, quizzes, and "ask me anything" sessions in your Stories invite your audience to participate directly with your organization. Going live on Facebook or Instagram for a behind-the-scenes tour or a Q&A with your staff can also create a strong sense of connection and transparency. This type of engagement builds a loyal following that feels seen and heard. When you do make a fundraising appeal, this highly engaged audience will be much more receptive because they already feel like a valued part of your community. You can learn more about these tactics in our nonprofit webinars.
Build Stronger Donor Relationships
Donor retention is one of the biggest hurdles nonprofits face. The old playbook of sending a generic thank-you email and then following up with another ask just doesn’t cut it anymore. Donors want to feel like partners in your mission, not just transactions on a balance sheet. Building genuine, lasting relationships is the key to turning one-time givers into lifelong supporters, and it requires a thoughtful, multi-faceted approach.
The good news is that you don’t have to choose between scale and personalization. Modern tools allow you to connect with supporters in meaningful ways, right where they are already spending their time. By focusing on personalized stewardship, communicating across the right channels, segmenting your audience, and clearly showing your impact, you can create a community of engaged advocates who are excited to support your work for years to come. This isn’t just about better fundraising; it’s about building a stronger, more resilient organization.
Create Personalized Stewardship Programs
Personalization is more than just using a donor’s first name in an email. It’s about making each supporter feel seen, heard, and valued. A strong stewardship program acknowledges a donor’s specific contribution and connects it to their interests. You can use tools to help you draft personalized thank-you notes or tailor fundraising letters based on a donor’s past giving history. The key is to use technology to facilitate connection, not replace it. These tools can handle the heavy lifting, freeing you up to add that crucial human touch that builds real rapport and trust through one-to-one conversations.
Communicate Across Multiple Channels
Your supporters aren’t all in one place, so your communication strategy shouldn’t be either. While email remains a vital channel for fundraising, it’s just one piece of the puzzle. Your community is active on social media, engaging in groups, and communicating through direct messages. Meeting them on their preferred platforms is essential for building a real connection. You can run a Facebook Challenge to engage a new audience or use social media to share behind-the-scenes updates. The goal is to create a seamless experience where supporters can interact with your mission on the channels they use every day.
Segment Your Audience Strategically
Today’s donors expect communication that is relevant to them. Sending the same message to every single person on your list is a surefire way to get ignored. Strategic segmentation is the answer. You can group your audience based on factors like their giving level, their interests, or how they first connected with your organization. This allows you to send highly targeted messages that resonate. A first-time, small-dollar donor needs a different welcome journey than a long-time major supporter. A thoughtful donor engagement strategy makes every supporter feel like you’re speaking directly to them.
Show Your Impact Clearly
Donors want to know that their contribution made a real difference. The most effective way to do this is through compelling storytelling. Go beyond statistics and share the human side of your work. Use powerful narratives, images, and videos to illustrate how a donation translates into tangible outcomes. When supporters can see and feel the impact of their generosity, it validates their decision to give and deepens their emotional connection to your cause. Consistently share powerful stories of change to remind your community why their support matters so much.
Integrate Your Tech and Analytics
Using technology in your fundraising isn't just about having the latest software; it's about making your tools work together to give you a clearer picture of your efforts. When your systems are connected, you can stop guessing and start making strategic decisions based on real data. This integration helps you understand your donors on a deeper level, streamline your campaigns, and ultimately, raise more for your cause. It’s about turning raw data into meaningful relationships and measurable impact.
Use Predictive Analytics
Predictive analytics might sound complex, but the idea is simple: using your existing donor data to anticipate future actions. Think of it as your fundraising crystal ball. AI-powered tools can analyze past giving patterns, engagement levels, and demographic information to help you identify who is most likely to donate next, which supporters might become major donors, or even who is at risk of lapsing. This allows you to focus your resources where they’ll have the greatest impact. Instead of sending the same appeal to everyone, you can tailor your communication, making your outreach feel more personal and increasing its effectiveness.
Measure Performance with the Right Tools
If you’re not measuring your fundraising performance, you’re flying blind. Focusing on data helps you make better decisions, run more efficient campaigns, and truly understand what motivates your donors. Start by identifying the key metrics that matter most to your organization, like donor acquisition cost, lifetime value, and campaign conversion rates. The right tools will provide you with a clear dashboard to track these numbers. This data-driven approach allows you to see what’s working, what isn’t, and where you can optimize your strategy to build stronger connections and drive better results.
Optimize Campaigns Automatically
Imagine a world where your fundraising tools talk to each other seamlessly. When a supporter joins your Facebook Challenge, their information is automatically captured, and they receive a personalized welcome message without you lifting a finger. This is the power of integration. By connecting your front-end fundraising platforms (like social media messaging) with your back-end donor management system or CRM, you can automate workflows and create a smoother experience for your supporters. This not only saves your team valuable time but also ensures that every donor feels seen and appreciated, which is key to building lasting relationships.
Ensure Data Security and Compliance
As you collect more donor data, especially through personal channels like social media DMs, protecting that information becomes paramount. Your supporters trust you with their personal details, and maintaining that trust is non-negotiable. Prioritize using platforms that have strong security measures and are compliant with data protection regulations. Being transparent with your donors about how you collect and use their information is also crucial. A strong commitment to data security not only protects your organization from risk but also shows your supporters that you value and respect their privacy, strengthening your fundraising efforts on social media.
Meet Modern Donor Expectations
The old fundraising playbook is gathering dust for a reason. Today’s donors aren’t just writing checks; they’re investing in causes that align with their values and offer a genuine sense of connection. They expect transparency, personalization, and a seat at the table. Simply asking for money isn’t enough anymore. You have to build a relationship grounded in shared beliefs and mutual respect.
Meeting these expectations means shifting your focus from transactions to relationships. It’s about making supporters feel seen, heard, and valued as partners in your mission. When you show donors you understand what matters to them, you’re not just securing a one-time gift—you’re building a foundation for lasting loyalty and support. The following strategies will help you adapt your approach to resonate with the modern donor.
Lead with Your Values
Donors are increasingly looking to support organizations that mirror their own principles. To build these deeper connections, you need to align your fundraising with the core values of your nonprofit and your supporters. This goes beyond a mission statement on your website. Your values should be the heartbeat of every campaign, social media post, and donor interaction.
Show your supporters what you stand for through authentic storytelling. Share the real, human impact of your work and the principles that guide your decisions. When your actions consistently reflect your stated values, you build trust and create a powerful bond that makes supporters proud to be part of your cause. This authentic approach is what turns passive followers into passionate advocates for your mission.
Be Transparent About Donations
Every donor asks the same question: "How will my money make a difference?" Answering this clearly and consistently is essential for building trust. Modern donors expect to see exactly how their contributions are being used to advance the mission. Vague promises won’t cut it; they want concrete proof of impact.
Make transparency a cornerstone of your communication strategy. Share regular updates, impact reports, and stories that connect a specific donation amount to a tangible outcome. Use your social channels to show the work in progress, not just the polished final results. When you are open about how you utilize funds, you show respect for your donors’ investment and give them the confidence to continue their support. This clarity is key to retaining donors for the long haul.
Engage Gen Z and Millennial Donors
The next generation of givers is here, and they communicate differently. Millennials and Gen Z are growing in importance, and reaching them requires a digital-first mindset. These donors value authenticity and direct engagement, preferring short, personalized content that gets straight to the point. They grew up online and expect to connect with your organization on the platforms where they already spend their time.
To capture their attention, focus on creating mobile-friendly experiences and using channels like social media DMs for one-on-one conversations. This is where you can build real relationships, answer questions, and share updates in a way that feels personal and immediate. By meeting these younger donors where they are, you can cultivate a new generation of loyal supporters who are deeply invested in your cause. GoodUnited’s direct messaging tools are built to facilitate these exact kinds of conversations.
Create Community-Driven Experiences
People want to belong to something bigger than themselves. Instead of focusing solely on traditional fundraising events, think about how you can create community gatherings that foster connection and long-term support. The goal is to build a space where your supporters can interact with your mission and, just as importantly, with each other. This sense of shared purpose is what transforms individual donors into a powerful, collective force for good.
Virtual events like Facebook Challenges are a perfect example. They bring people together around a common goal, creating a vibrant and supportive community within a dedicated Facebook Group. By facilitating these shared experiences, you give supporters a reason to stay engaged beyond a single donation. You’re not just asking for their money; you’re inviting them to join a movement.
Develop Sustainable Fundraising Strategies
Long-term success isn't just about one viral campaign; it's about building a resilient fundraising engine that can weather any storm. Sustainable strategies create predictable revenue and deepen donor relationships, giving your organization the stability it needs to focus on its mission. This means looking beyond immediate fundraising goals to build programs that will support your work for years to come.
The key is to create a balanced approach. By nurturing recurring givers, engaging your dedicated mid-level supporters, and preparing for the unexpected, you build a foundation that isn't reliant on a single source of income. Diversifying how and where you raise money protects your organization and opens up new avenues for growth. Let's explore four practical ways to build a more sustainable fundraising future.
Grow Your Monthly Giving Program
Monthly giving programs are the bedrock of sustainable revenue. They provide a predictable stream of income you can count on, making it easier to budget and plan for future projects. Donors also appreciate the convenience; a small, automated monthly gift often feels more manageable than a larger one-time donation. This subscription-style approach builds a habit of giving and fosters a deeper, ongoing connection to your cause.
To get started, focus on making the ask clear and compelling. Use your communication channels, especially social media, to explain how recurring gifts provide steady support for your mission. You can use direct messaging to personally thank new monthly donors and share exclusive updates, making them feel like valued insiders. The goal is to transform one-time supporters into long-term partners who are invested in your success.
Cultivate Your Mid-Level Donors
Your mid-level donors are often your most passionate supporters and have the greatest potential for growth. They've demonstrated a significant commitment but may not yet be on your major gifts team's radar. Ignoring this group is a missed opportunity, as dedicated stewardship can inspire them to increase their giving and become some of your most loyal advocates. The key is to make them feel seen and appreciated.
Move beyond generic email blasts and create a personalized communication plan for this segment. A simple, personal thank-you message sent via social media DM can go a long way. Share specific stories about how their contributions are making a difference and offer them unique opportunities to engage more deeply with your work. By nurturing these relationships, you can build a strong pipeline for future major gifts and secure vital support for your organization.
Create a Crisis-Proof Plan
In today's world, the unexpected is the new normal. A crisis can strike at any moment, and having a fundraising plan in place is essential for navigating turbulent times. A crisis-proof strategy isn't just about making emergency appeals; it's about maintaining consistent communication and strong relationships so your supporters are ready to help when you need them most. This means keeping your audience engaged even during quiet periods.
Your plan should outline how you'll communicate with donors, what your key messages will be, and how you'll process a potential influx of donations. Social media is a powerful tool for rapid response, allowing you to share real-time updates and make urgent requests directly in supporters' feeds and inboxes. Having an established social fundraising channel ensures you can mobilize your community quickly and effectively, turning a moment of crisis into an opportunity for connection and support.
Diversify Your Revenue Streams
Relying too heavily on a single source of funding can leave your organization vulnerable. A diversified revenue strategy, incorporating everything from individual giving and grants to corporate partnerships and events, creates financial stability. This approach allows you to capitalize on different opportunities and ensures that a downturn in one area doesn't jeopardize your entire operation. It’s about creating a balanced portfolio of funding sources.
Think about how new channels can complement your existing efforts. For example, running a Facebook Challenge can be a fantastic way to acquire a large volume of new, small-dollar donors who you can then cultivate for your monthly giving program. By exploring different fundraising models and platforms, you not only reduce risk but also reach new audiences, expanding your community of supporters and building a more resilient organization.
Find New Partnership Opportunities
Building a strong network of partners is one of the most effective ways to expand your reach and create stable revenue streams. When we think of partnerships, corporate sponsorships often come to mind first, but the landscape is much broader than that. The most successful nonprofits are looking beyond traditional models to find creative ways to collaborate with companies, other organizations, and even their own supporters’ employers. This approach isn't just about securing a one-time check; it's about building mutually beneficial relationships that can lead to sustained support.
From tapping into corporate philanthropy through employee giving programs to automating the matching gift process, there are huge opportunities to bring in more funding without reinventing the wheel. It’s also worth exploring collaborations with organizations outside of the corporate world to amplify your message and impact. The key to making any of this work is tracking your efforts. By analyzing the performance of each partnership, you can focus your energy on the relationships that deliver real results for your mission.
Tap into Employee Giving Programs
Your donors’ workplaces are a fundraising channel you can’t afford to ignore. Many companies encourage their employees to give back by offering structured workplace giving programs, and the scale is massive. In a recent year, companies gave over $21 billion to nonprofits, with a significant portion coming directly from these programs. This is a powerful way to meet your supporters where they are and make giving incredibly easy.
Encourage your community to check if their employer offers a giving program. These often include payroll deductions or matching gift opportunities, which can double or even triple a donor's impact. With more than 9% of all donors already participating in workplace giving, it’s a proven strategy for connecting with engaged supporters and securing a steady, reliable source of funding.
Automate Matching Gifts
Matching gift programs are the definition of a missed opportunity. While many companies offer to match their employees' donations, an estimated $6 to $10 billion in matching gift funds goes unclaimed every year. The reason is usually simple: donors either don't know their company offers a match, or they find the process of submitting the paperwork too complicated. This is where automation can completely change the game for your organization.
Instead of leaving that money on the table, you can use tools that automatically identify match-eligible donors and guide them through the submission process. By embedding a simple search tool in your donation flow, you can instantly let donors know if their gift is eligible for a match and provide them with the exact forms and instructions they need. It removes the friction and makes it easy for your supporters to maximize their contributions.
Collaborate Across Sectors
Powerful partnerships aren't limited to the corporate world. Aligning with other organizations—including other nonprofits, community groups, and advocacy coalitions—can help you reach new audiences and achieve shared goals. These collaborations can take many forms, from co-hosting a fundraising event to launching a joint awareness campaign. By pooling your resources and influence, you can make a much bigger impact than you could alone.
We’re also seeing more nonprofits get involved in policy and advocacy to protect their interests and shape laws. Partnering with advocacy groups or forming a coalition with like-minded organizations can be a strategic way to advance your mission at a systemic level. Think about who else is working toward a similar vision and explore how you can work together.
Analyze Your Partnership Performance
A partnership strategy is only as good as the results it produces. To ensure your efforts are paying off, you need to track and analyze the performance of each collaboration. Focusing on data gives you a clear picture of what’s working and what isn’t, allowing you to make smarter decisions about where to invest your time and resources. This data-driven approach is key to building a sustainable and effective partnership program.
For each partnership, set clear goals and identify the key metrics you’ll use to measure success. This could be the total revenue from a corporate sponsor, the number of new donors acquired through a joint campaign, or the amount of matching gifts secured. Regularly review this data to understand the ROI of each relationship and identify your most valuable partners.
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Frequently Asked Questions
My team is small. How can we start modernizing our fundraising without getting overwhelmed? The key is to start with one thing, not everything. Instead of trying to overhaul your entire strategy at once, pick the area that addresses your biggest challenge. If you struggle with acquiring new donors, consider running a single Facebook Challenge. If your donor retention is low, focus on setting up an automated welcome series using direct messages. The right tools are designed to give you leverage, handling the repetitive work so your small team can focus on building relationships.
You talk a lot about automation and AI. Won't that make our donor communication feel less personal? It’s a common concern, but it’s helpful to think of these tools differently. Automation isn't meant to replace genuine connection; it’s meant to create more time for it. It can handle the routine tasks, like sending an immediate thank-you message after a donation or welcoming a new member to your Facebook Group. This frees you up to have the meaningful, one-on-one conversations that AI can't replicate, ensuring your supporters feel truly seen and valued.
We post on social media, but it doesn't lead to donations. What's the first step to turning followers into donors? The most effective first step is to move the conversation from the public feed to a private channel. Your followers' inboxes are a much less crowded and more personal space. Start by developing a simple direct messaging strategy. You can begin by sending a personal welcome message to new followers or thanking someone who shares your post. This opens a door for a real conversation, allowing you to build rapport before you ever make a fundraising ask.
What's the single biggest change we can make to our donation process to see better results? Focus on removing friction, especially on mobile devices. The most impactful change you can make is ensuring your donation page is designed for a mobile-first experience and integrates digital wallets like Apple Pay, Google Pay, and PayPal. When a supporter feels inspired to give, they should be able to complete their donation in a few taps without having to find their wallet and manually enter their credit card information.
How do we know which of these new strategies is right for our specific nonprofit? Start by looking at your audience and your data. Where are your supporters most active and engaged? If you have a lively Facebook community, a Facebook Challenge could be a natural fit. If your website analytics show that most of your traffic comes from phones, then modernizing your payment options should be your top priority. You don't need to adopt every trend; choose the strategy that best aligns with your community's behavior and solves your most pressing fundraising problem.
