The Exact $3.1M Virtual Canada Event Strategy - And How You Can Copy It

Nonprofit Growth Lab
|
April 23, 2025
About the Episode

If you're tired of events that drive registrations but fail to deliver real fundraising results, this session is for you.

You'll discover:

✅ How to turn more event registrants into active fundraisers — not just attendees
✅ The engagement tactics that kept participants fundraising before, during, and long after event day
✅ Why traditional event follow-up misses the mark — and how personalized messaging drives year-round impact
✅ How automation can save you hours of manual outreach while increasing fundraiser participation rates
✅ Real 2024 data and benchmarks you can use to measure and optimize your event success

Show Description

Stop Solider Suicide's 240x engagement has a great story behind the how and why this outcome was such a huge W for the promotion of their Black Box Project.

We're sharing the sauce that helped SSS drive 240x organic engagement on Facebook while sidestepping $14,000 in Facebook ad spend.

Here's the key outcomes that Stop Soldier Suicide drove:

  • 35,507 subscribers messaged
  • 89% Messenger Open Rate
  • 30% Facebook Messenger CTR
The Host