Challenges on facebook

Revenue now PLUS Revenue later

GoodUnited’s conversational messaging tools and hands-on services team help you launch profitable Facebook Challenges again and again (without burning your followers out).
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facebook challenge for nonprofits
Susan KomenLeukemia & Lymphoma SocietyAmerican Heart AssociationWounded Warrior ProjectThe Trevor ProjectALS AssociationMake a Wish Foundation logoNo Kid HungrySusan KomenLeukemia & Lymphoma SocietyAmerican Heart AssociationWounded Warrior ProjectThe Trevor ProjectALS AssociationAmerican Cancer SocietyNo Kid Hungry
Make a Wish Foundation logoNo Kid HungryThe Trevor ProjectWounded Warrior ProjectThe Trevor ProjectALS AssociationAmerican Cancer SocietyNo Kid HungrySusan KomenLeukemia & Lymphoma SocietyAmerican Heart AssociationWounded Warrior ProjectThe Trevor ProjectALS AssociationAmerican Cancer SocietyNo Kid Hungry
trevor project logo

"We tried something new and it took off beyond our wildest imagination... Our first Challenge with GoodUnited outperformed all of our expectations."

Duyen Tran Spigelman
Senior Philanthropy Manager, Digital Giving
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Challenges aren't easy.

Many nonprofits struggle to run effective challenges without cannibalizing support and seeing revenue decline over time.

We design, build, and run money-making Facebook Challenges for nonprofits while improving the participant experience through our conversational Messenger platform. So you can turn one-time challenge revenue into long-term relationships and repeat donors.

How we help:

Done-for-You Challenge Services.
Everything you need to run a profitable challenge.
Ads & Community Management.
Creation, design, deployment, and optimization.
Messenger Software.
Automate everything with our pre-built Messenger Journeys.
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Facebook challenge results, powered by goodunited


Profitable Challenges


Leads Generated


Dollars Raised

The Sustainable Challenge Recipe

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Design a Sustainable Challenge Strategy
Elevate the Participant Experience
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Put Community First, Ads Second
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Drive Repeatable Revenue
Want us to handle all (or part) of your next challenge?
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Make Your Next Challenge Your Best Challenge. Then, do it again.

Drive Repeat Participation.
With Plug-and-Play Messenger Journeys.
● Spend less on ads
● Lower Cost Per Lead by activating existing followers
● Is a follower not ready for another challenge Automatically channel them to other ways to contribute!
Give Your Participants a Better Experience.
Keep it motivating and fun (just like your in-person events!).
Send rewards
Track milestones
Ditch the pen & paper trackers (it’s not 1990 anymore after all)92% 💙Challenge Participants LOVE the GoodUnited Messenger experience
Supercharge Your Challenge with Teams and Captains.
Give your most passionate supporters an opportunity to make a bigger impact.
● Fundraising is more fun and effective with Teams
● Equip super-supporters with tools for captains
● Elevate the experience for everyone!
One Team. No Hassle.
With GoodUnited, get every expert you need for a successful challenge all under one roof.
Simplify your job by working with one vendor
Experts for strategy, ads, community management, & optimization
Have Real Conversations. Humanize Your Brand.
Stop talking at your participants. Let them talk to you, too!
● Seamlessly ask people to share their connection to your cause. You’ll be shocked (and moved) by what they share.
● Send personal follow ups to build long-term relationships.
● Have 2-way conversations.
Omni-Channel Experience without the Double Spend.
Use multiple platforms, but keep it all under one roof:
● Use our API to integrate with your existing email and SMS platforms
● Stay connected with participants in-channel
● Buy less tech

Real Challenge Participant Stories Shared in Messenger  🥰 💬

Yes! Challenge Donors WANT to Connect in Messenger.

60% of Challenge donors ask (and give permission) to connect in Messenger! Running a challenge without the ability to connect in Messenger wastes your time and money and makes your next Challenge more expensive.

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"My revenue expectations are large but our individual fundraising department is small, so I rely on GoodUnited’s advice and direction. They know when to double down and push harder for a campaign and when to pivot quickly to fix problems."

Erik Anderson
Managing Director, Individual Fundraising
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Run a Better Challenge. Raise More Revenue. Repeat.