Challenges on facebook

Revenue now PLUS Revenue later

GoodUnited’s marketing automation platform and hands-on services team help you launch profitable Facebook Challenges again and again (without burning your followers out).
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facebook challenge for nonprofits
TRUSTED BY WORLD LEADING NONPROFITS
Susan KomenLeukemia & Lymphoma SocietyAmerican Heart AssociationWounded Warrior ProjectThe Trevor ProjectALS AssociationMake a Wish Foundation logoNo Kid HungrySusan KomenLeukemia & Lymphoma SocietyAmerican Heart AssociationWounded Warrior ProjectThe Trevor ProjectALS AssociationAmerican Cancer SocietyNo Kid Hungry
Make a Wish Foundation logoNo Kid HungryThe Trevor ProjectWounded Warrior ProjectThe Trevor ProjectALS AssociationAmerican Cancer SocietyNo Kid HungrySusan KomenLeukemia & Lymphoma SocietyAmerican Heart AssociationWounded Warrior ProjectThe Trevor ProjectALS AssociationAmerican Cancer SocietyNo Kid Hungry
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"We tried something new and it took off beyond our wildest imagination... Our first Challenge with GoodUnited outperformed all of our expectations."

Duyen Tran Spigelman
Senior Philanthropy Manager, Digital Giving
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Challenges aren't easy.

Many nonprofits struggle to run effective challenges without cannibalizing support and seeing revenue decline over time.

We design, build, and run money-making Facebook Challenges for nonprofits while improving the participant experience through our conversational Messenger platform. So you can turn one-time challenge revenue into long-term relationships and repeat donors.

How we help:

1
Done-for-You Challenge Services.
Everything you need to run a profitable challenge.
2
Strategy, Ads, & Community Engagement.
Create, design, deploy, optimize.
3
Facebook Messenger Tools.
Automate everything with our pre-built Messenger Journeys.
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visual depictions of GoodUnited platform in action for Challenges on Facebook.
Facebook challenge results, powered by goodunited

2.6M+

Profitable Challenges

5M+

Leads Generated

$105M+

Dollars Raised

The Sustainable Challenge Recipe

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Design a Sustainable Challenge Strategy
Elevate the Participant Experience
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Put Community First, Ads Second
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Drive Repeatable Revenue via in-channel Cultivation
Want us to handle all (or part) of your next challenge?
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Make Your Next Challenge Your Best Challenge. Then, do it again.

Drive Repeat Participation.
With Plug-and-Play Messenger Journeys.
● Spend less on ads
● Lower Cost Per Lead by activating existing followers
● If a follower not ready for another challenge, automatically channel them to other ways to contribute!
Give Your Participants a Better Experience.
Keep it motivating and fun (just like your in-person events!).
Send rewards
Track milestones
Ditch the pen & paper trackers (it’s not 1990 anymore after all). 92% of Challenge Participants LOVE the GoodUnited Messenger experience
Supercharge Your Challenge with Teams and Captains.
Give your most passionate supporters an opportunity to make a bigger impact.
● Fundraising is more fun and effective with Teams
● Equip super-supporters with tools for captains
● Elevate the experience for everyone!
One Team. No Hassle.
With GoodUnited, get every expert you need for a successful challenge all under one roof.
Simplify your job by working with one vendor
Experts for strategy, ads, community engagement, & optimization
Have Real Conversations. Humanize Your Brand.
Stop talking at your participants. Let them talk to you, too!
● Seamlessly ask people to share their connection to your cause. You’ll be shocked (and moved) by what they share.
● Send personal follow ups to build long-term relationships.
● Have 2-way conversations.
Omni-Channel Experience without the Double Spend.
Use multiple platforms, but keep it all under one roof:
● Use our API to integrate with your existing email and SMS platforms
● Your leads (and your data) are yours
● Stay connected with participants in-channel
● Buy less tech

Real Challenge Participant Stories Shared in Messenger  🥰 💬

a chat bubble outlining a quote from a Challenge on Facebook participant.
a chat bubble outlining a quote from a Challenge on Facebook participant.
Yes! Challenge Donors WANT to Connect in Messenger.

60% of Challenge donors ask (and give permission) to connect in Messenger! Running a challenge without the ability to connect in Messenger wastes your time and money and makes your next Challenge more expensive.

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American Diabetes Association logo

"My revenue expectations are large but our individual fundraising department is small, so I rely on GoodUnited’s advice and direction. They know when to double down and push harder for a campaign and when to pivot quickly to fix problems."

Erik Anderson
Managing Director, Individual Fundraising
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Hey.

Run a Better Challenge. Raise More Revenue. Repeat.