Increase Donations by Coaching Participants Where They Spend Time

Once your participants leverage the Facebook integration, use our unique combination of data science and human judgement to message them in channel to exceed their goal.

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Peer To Peer Fundraising Solutions
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Want to
Raise Again
Increase Facebook Donations with Messenger

Increase Facebook Fundraiser Donations Through Messenger

Online fundraising is hard. Use our proven in-channel fundraising strategies to coach your Facebook fundraisers to hit their fundraising goals.  

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The service has paid for itself every single month.
Michelle Mueller
Wounded Warrior Project

10x the Open and Engagement Rates

Donors aren’t engaging in email, but they will in social. Our blend of data science and human judgement allows you to create personal and conversational messaging experiences that reach your donors and drive results. 

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I’m so glad we’ve been able to work with GoodUnited. They took the time to understand the nuances of our organization and mission, and have constantly checked in for feedback to make sure they’re doing everything they can to support us. They’re always willing to try out new ideas to maximize the value we get from their work. They aren’t just providing a fixed service -- they’re true partners in the process.
Amanda Frazier
Senior Manager Strategic Marketing, LLS
Donor Engagement Rates Example
Peer Tp Peer Fundraising Example

Minimize Zero Dollar Fundraisers

Over half of fundraisers never raise a single dollar. Decrease zero dollar fundraisers by working with our team of experts to create personal and meaningful messaging experiences.

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We now have the ability to make Facebook a reliable, ongoing fundraising channel.
Brian Kinsella
CEO, Stop Soldier Suicide

Connect with your fundraisers and donors

Want to know who your donors are and what they care about? We’ve got you covered. Create messaging experiences that prompts donors to share the info you need to keep in touch and to truly understand what they care about

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The best part about GoodUnited is that we can always rely on them for support. Our customer rep there does their best to answer our questions and makes sure we have everything we need to succeed.
Casey Dell Otto
Digital Fundraising Manager, ALSA
P2P Fundraiser and Donor Example

How It Works


Real results start with understanding your organization. We take the time to learn what you’re about, enabling us to deliver a personalized, automated messaging experience to your donors.


Execution is everything. Using data science and human judgement, we hand-craft personal and meaningful messaging experiences that drive results.

Cultivate & Steward

Increase donor retention by cultivating your donors in-channel throughout the year.

Ongoing Cultivation

Understand how your fundraisers want to stay involved once their campaign is over and provide opportunities to get them to take action.

Advocate Response
fundraising response
Event Participation

(When compared to email)

Trusted By Leading Organizations