For most nonprofits, Facebook fundraising (and the revenue that comes with it) seems to happen without insight.
Free money is great, but most nonprofits don’t know why they got a check from Meta or how they can take charge and control this revenue source.
Many nonprofits have seen a decline in birthday fundraising because:
A. It’s been around for seven years and like everything, it degrades over time.
B. More nonprofits than ever are onboarding to giving tools increasing competition to be the beneficiary of that birthday fundraiser.
While organic fundraising is great, GoodUntied empowers your organization to take control. Through GoodUnited, you can finally drive predictable and sustainable revenue in your supporters preferred social channels and no longer be at the whims of an algorithm few, if any, understand or can control.