Profitably acquire net-new supporters
GoodUnited is your premier partner for turnkey, social-first peer-to-peer challenges that acquire net-new supporters, drive new donations, and build long-term communities with the same team you have today.
Results matter
In 2025 P2P teams that partnered with GoodUnited for Challenges saw:
Participant-to-donor conversion rate
Better returns than industry benchmarks
Net-new supporters to house file
The Premier Virtual P2P Fundraising Engine
GoodUnited partners with you to run 60-day, turnkey virtual P2P campaigns that acquire new supporters, drive donations, and build long-term communities to fuel all efforts that advance your mission.
Meta Ads Drive Participants
Uses Meta ads to encourage users to
participate in 30-day physical challenges.
In-Channel Community Building
Builds community and drives deeper
engagement through in-channel groups.
In-Channel Fundraising
Drives donations with in-channel fundraisers
and leverages network effect on platform.
1:1 DM Coaching Journeys
Coaches fundraisers through 1:1 direct
messaging journeys driven by GU Platform.
Performance Promise:
Results Guaranteed
Disciplined execution works. We're confident enough to put a promise behind it. If your new Challenge doesn't beat industry benchmarks, you don't pay.
or you don't pay.
Growth without disruption
Designed to multiply impact without adding headcount or cannibalizing what is already working.
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Acquire Net-New Supporters
Grow your house file for current and future fundraising potential. We focus on supporters who aren't already in your database.
Protect Exisiting Programs
Suppress current P2P participants from campaigns. Your in-person Walk/Run/Ride is safe. We build to supercharge, not replace.
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Optimized for Profitability
Performance focus over vanity metrics. We measure what matters: cost per acquired supporter, conversion rate, net return.
Purpose-built for P2P leaders
By Meta's First Partner for Social Good with nearly 10 years of virtual peer-to-peer campaign success
Frequently Asked Questions
Is this more work for our team?
No. We handle strategy, ads, optimization, and journeys. Your role is review and approval. Most partner teams report spending fewer than 2 hours per week during an active Challenge.
Will this cannibalize our existing P2P program?
No. We suppress current P2P participants before running any ads. Your existing Walk, Run, or Ride participants are completely excluded. We focus only on net-new supporter acquisition.
Why are you offering a Performance Promise?
Disciplined execution works. We've seen it across dozens of campaigns. We're confident enough in the outcome to put a performance promise behind it—if you don't beat benchmarks, you don't pay.
What's the catch?
This is qualification-based. We'll confirm fit before launch to ensure Challenges are the right tool for your current program stage. Not every org qualifies—and that's intentional.
How long does it take to launch?
Most organizations launch within a few weeks once qualified, aligned on creative, and ready to run. We handle the heavy lifting so your team doesn't get stuck in setup.
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