At GoodUnited, we believe that data is more than numbers—it’s insight into the hearts and minds of supporters. That’s why we’re excited to share the results of a recent social messaging journey we designed for a nonprofit committed to building meaningful, purpose-driven communities.

From message delivery to mission stories, this campaign reveals just how deeply people are willing to engage when the invitation feels personal, timely, and human. Let’s take a look at how real supporters like you moved from curiosity to commitment—and what we learned along the way.

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A Message That Reaches and Resonates

It all started with a simple goal: reach new supporters with a compelling message that invites action.

We sent 16,470 messages to first-time participants—and they didn’t just vanish into the void. An impressive 97% were successfully delivered (that’s 15,990 messages that landed right where they were meant to be).

But even more exciting? Over 10,660 people opened the message, a 67% open rate. That’s not just a digital glance—it’s thousands of people taking a moment to say, “I’m listening.” And in a world of scrolls and swipes, that moment matters.

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Turning Curiosity Into Action

The heart of this journey came next: the first real invitation to get involved. Each supporter saw a button—“Join Us,” “See What’s Next,” or something equally inviting.

2,370 people tapped that button, taking a step beyond interest into action. That’s 22% of those who opened—each click a small spark of intent.

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Think of this like supporters walking up to your front porch. They didn’t just wave from the sidewalk—they knocked on the door. And what they found next determined whether they’d walk inside.

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Trust That Builds the Relationship

Once someone engaged, we asked for permission to keep the conversation going. It’s a small but powerful ask: “Can we keep in touch?”

The response was overwhelmingly positive.

• 2,160 people opened the follow-up message—a staggering 91% open rate
  
  
• 1,130 of them said “yes” and granted permission to continue the journey
  That’s over half of those who opened the message. And it’s not just a metric—it’s a milestone. It tells us the earlier content struck the right tone: welcoming, trustworthy, and worth returning to.
  
  

Stories That Bring the Mission to Life

Toward the end of the journey, we invited supporters to go deeper—to share something personal. Whether it was an email address to stay in touch or a story about why this cause matters to them, this was the most meaningful kind of engagement.

• 33 people shared their email address
  
  
• 28 people submitted a personal mission story

While these numbers might look modest, they’re monumental in meaning. Each email is a door opened for continued impact. Each story is a glimpse into why people care. And for the nonprofit team, this is the heartbeat of their mission made visible.

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Learning, Growing, and Optimizing for Impact

We’re proud of the results, but we’re even more energized by what they reveal. While thousands engaged with the campaign, we saw a noticeable drop-off at that first clickable moment—the engagement button. That insight matters.

Maybe it’s a stronger call to action. Maybe it’s a button design that stands out more. Maybe it’s simply asking the right question at the right time.

Whatever the path forward, our team is already testing new ways to refine and improve the journey—making each step feel smoother, each ask more natural, and each supporter feel more seen.

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Because Behind the Data Are People Like You

Every click, every story, every open message—it all comes from real people navigating real lives. You might be scrolling on the bus, checking messages during a coffee break, or winding down before bed. Wherever you are, when you choose to engage, it means something.

This campaign reminded us that:

• People are paying attention
  
  
• They’re open to connection
  
  
• And when the ask is thoughtful, they respond with heart

At GoodUnited, our mission is to turn these digital moments into lasting relationships—fueling community, one conversation at a time.

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Thank you to every supporter who opened a message, clicked a button, or shared your story. You’re helping nonprofits thrive—and your intent is what drives real change.

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Ready to unlock more insights from your supporters? Let’s build your journey, together.

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