AFP ICON 2026 · San Diego, CA · April 26–28

Turn Off Social Media
(Unless You Turn On Direct Messaging)

If you’re investing in social and not using direct messaging, it’s time to rethink the strategy. In 45 minutes, we will help you map the right approach to turn social engagement into named supporters who drive new donors, dollars, and data. Whether GoodUnited is the fit or not, you’ll leave with clear next steps.

90%

New Donors

10x

Less Acquisition Cost

80x

Higher Engagement

What you'll learn

Your Growth Potential

We’ll start with your current reality, fundraising mix, what’s working, what’s not, and where you want to grow (acquisition, retention, or diversification).

The Social DM Opportunity

Social shouldn’t be a black box. We’ll show how direct messaging unlocks measurable value from the engagement you’re already getting.

A Clear Plan + Fit Check

You’ll see what’s changed on Meta, real examples from orgs like yours, and an honest recommendation on next steps—whether you use GoodUnited or not.