Nonprofit Fundraising platform

Nonprofits today are facing more headwinds than ever

Acquisition costs rose 192% over the past three years

Donation page completions fell 13%

Revenue per 1,000 Emails Dropped 10% in 2024

Retention of new online donors: just 23%

Nonprofits have tighter budgets and less staff

Why Nonprofits Miss the Mark?

Non profits are not prioritising social media and they are looking all other possibility

They are not utilizing full power of social media.

Nonprofits are not adapting, overlooking technology that boosts outreach and impact.

Discover Solutions

2.1%
Average CTR

on paid campaigns

Cost per donation increasing each quarter

Thousands

of followers who never turned into donors

70.1%

Open rate

+739%

Shares

27.9%

Shares into Donations

They weren't lacking support.
They just didn't have a way to Activate them.

What an Animal welfare nonprofit didn’t realize was missing

Animal welfare non profits ran paid ads on Facebook and Instagram to grow awareness and drive donations. They were doing what most nonprofits do—broadcasting to their followers.

But despite the ad spend, something wasn’t clicking.

How did we create impact?

Rather than spending thousands to reach their own followers, the Animal Welfare team leveraged the GoodUnited platform to engage their 1.5M followers on Facebook.

Get Inspired

Why social fundraising?

Social fundraising delivers 5× open , 20× engagement, and 25× response rates over email

Facebook Challenges outperform all other P2P channels

Direct messaging is the fastest-growing donor engagement tool

4% +

YOY

Revenue

6×

ROI

Meta campaigns

1/3

donations

from social media

84%

donors

donate online

See It In Action

4%

YOY

Social fundraising revenue is growing

6x

ROI

Delivers compared to average Meta campaigns

84%

Donors

Give after seeing a friend donate online

1/3

online

Donations now come from social media

See It In Action

How GoodUnited helps nonprofits thrive

Get a Consultation

Your supporters are already watching, liking, and cheering you on,

Real results. Real stories

GOODUNITED + MJFF

Raised

$12 million

Acquired

265k new donors

GOODUNITED + SSS

Raised

$30 million

Acquired

1.2M new donors

GOODUNITED + TP

Raised

$6 Million

Acquired

620k new donors

GOODUNITED + ADA

Raised

$14 million

Acquired

500k new donors

“ We tried something new and it took off beyond our wildest imagination… Our first Challenge with GoodUnited outperformed all of our expectations.”

Achieve More

Transform your social followers into loyal donors

Get a personalized Consultation and discover how Social DMs can transform your nonprofit's engagement, donor acquisition, and revenue growth.

Get Your Free Strategy Session

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Access to Fundraising Resources

Get free templates and best-practice guides to help maximize your campaigns, regardless of outcome.

Hands-On Q&A

Bring your unique questions and challenges, and get immediate guidance tailored to your situation.

Custom Strategy Session

See how GoodUnited can help you reach, engage, and convert your social followers based on your unique fundraising goals.

Build a Thriving Supporter Base

Learn how social engagement can help you acquire thousands of net-new supporters and add them directly to your house file for long-term growth and impact

Get Your Free Strategy Session

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Results that create real impact

$2 billion

Raised for our partners

$500,000

Raised by one nonprofit in 30 days

+6–10X ROI

On Facebook challenges

90%

Open rates on direct messages

$0

Acquisition costs

30–40%

Message response rates (vs. ~2% for email)

About GoodUnited

GoodUnited helps nonprofits turn social media engagement into real relationships that grow your mission.

We’re a Charleston-based team founded by Nick Black, a veteran and nonprofit leader, and Jeremy Berman, a tech entrepreneur driven by social impact. Together, we created GoodUnited to help organizations build lasting supporter connections, starting with where people already are: social media.

We’re more than a tech company; we’re your partner in connection. No matter your cause, we help you raise more, grow your community, and turn followers into lifelong supporters.

Grow With Us

Ready to see what's possible?

We’re partnering with select nonprofits to scale social fundraising. Let’s explore what this could look like for you—no pressure, no cost

GET a Consultation

Screen with revenue charts, bar graphs, and statistics for social media fundraising.

Frequently asked questions

Find quick answers on how GoodUnited helps nonprofits grow smarter, engage better, and raise more.

What does GoodUnited do?

GoodUnited helps nonprofits build meaningful, ongoing relationships with supporters on social media platforms—especially Facebook Messenger.
We turn one-time donors and challenge participants into long-term advocates by creating personalized, automated conversations that deepen engagement, increase retention, and grow fundraising over time.

How is GoodUnited different from traditional fundraising or social media tools?

Unlike ad hoc posts or one-off campaigns, GoodUnited creates conversational journeys through Messenger. We:

Guide supporters through fundraising challenges
Celebrate milestones and birthdays
Share impact stories and program updates
Prompt re-engagement and repeat giving
All of this happens automatically through tailored messaging that feels personal and human.

Which platforms does GoodUnited support?

Currently, we specialize in Facebook and Instagram, with a deep integration into Facebook Messenger. This is where the most scalable and cost-effective engagement happens. We’re always exploring new channels to meet your supporters where they are.

Is GoodUnited only for large nonprofits?

Not at all. We work with nonprofits of all sizes—from grassroots to enterprise-level organizations.
Our platform scales with you, and our team ensures your messaging is customized to your goals, voice, and mission.

What kind of results can I expect?

Nonprofits that use GoodUnited have seen:

Up to 40% increase in recurring donor engagement
50%+ participant-to-fundraiser conversion in challenges
Increased retention, repeat giving, and long-term community growth
We’re happy to share case studies that show the real numbers behind our impact.

How much time or staff does this take?

Very little.
GoodUnited acts like a full-time digital engagement team—but automated. Once we configure your campaign, everything runs in the background. You get access to a dashboard, reporting, and ongoing support from our team.

How much does it cost?

We offer pricing that fits your budget and your goals.
Many partners recoup their investment quickly through increased participation and donations.
Let’s talk about what’s possible based on your needs.

What kinds of campaigns or use cases does GoodUnited support?

Facebook Fundraising Challenges
Year-round supporter engagement
Peer-to-peer coaching via Messenger
Birthday giving
Veteran, pet, and other mission-aligned campaigns
Basically, if you have a campaign or community, we can build messaging journeys to grow and sustain it.

Your biggest donor base is already following you

Nonprofits today are facing more headwinds than ever

What an Animal welfare nonprofit didn’t realize was missing

Why social fundraising?

How GoodUnited helps nonprofits thrive

Your supporters are already watching, liking, and cheering you on,

Real results. Real stories

Transform your social followers into loyal donors

Results that create real impact

About GoodUnited

Ready to see what's possible?

Frequently asked questions