Discover What GoodUnited Can Do for You

Tired of doing the same things and hoping for different results? Turn on a new revenue and acquisition channel to power your nonprofit. Book your personalized demo today and see why top organizations rely on GoodUnited to elevate their impact, save time, and drive real results.

DMs are the email of social

25x

More Replies

5x

More Opens

20x

More Engagements

Real conversations at scale

Start Growing Your Nonprofit With Social DMs

A One-on-One Consultation With Our Founder, Nick Black
(Founder of Stop Soldier Suicide)

What can I Expect?

01

Personalized 1:1 with Our Founder

He’ll walk you through how direct messaging works and why it’s a powerful tool for growing your supporter base.

02

A Peek Under the Hood

See the tools that help you measure what matters, show off your wins, and crush your KPIs.

03

Your Questions, Answered

Curious or confused? We’ll show you how GoodUnited makes fundraising easier and faster.

04

A Thoughtful
Follow-Up

Expect a friendly email with more helpful insights. No spam. No pushy sales stuff. Just the good stuff.

01
02
03
04

Personalized 1:1 with Our Founder

He’ll tailor your demo to exactly how your team works, no boring slides or cookie-cutter nonsense.

A Peek Under the Hood

See the tools that help you measure what matters, show off your wins, and crush your KPIs.

Your Questions, Answered

Curious or confused? We’ll show you how GoodUnited makes fundraising easier and faster.

A Thoughtful
Follow-Up

Expect a friendly email with more helpful insights. No spam. No pushy sales stuff. Just the good stuff.

What is Direct Messaging?

Direct Messaging (DM) is a private, one-on-one way to communicate through platforms like Facebook Messenger, Instagram, and WhatsApp. Unlike public posts, DMs allow for personalized, real-time conversations in the digital spaces people already use.

For nonprofits, DMs are a powerful tool to share updates, answer questions, and encourage actions like donations or event sign-ups. This direct, familiar format helps build trust and deeper connections with supporters.

Explore Messaging
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Why Direct Messaging?

Direct Messaging (DM) is redefining how nonprofits connect with their supporters. It enables personalized, one-on-one interactions on platforms where people already spend their time.

Meet Supporters Where They Are

Engage instantly via Messenger during live campaigns, real-time events, or page interactions.

Create Personalized Experiences

Deliver custom, on-brand messages for launches, thank-yous, and community moments.

Drive Smarter Engagement

Use data like location, behavior, and interests to deliver timely, relevant messages.
START CONVERSATION
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How Direct Messaging Works?

It’s more than just a message, it's a personal conversation that leads to stronger relationships, higher engagement, and real results.

5x Open Rates than Email

Supporters are far more likely to open and reply to DMs than emails, so your message actually gets seen.

25x More Engagement

DMs create two-way conversations that drive action, deepen relationships, and build real supporter loyalty.

Data-Driven

Real-time analytics let you track performance and improve every message—no guesswork, just results.

Automated + Personalized

Scale your outreach with smart automation that still feels human. Every message stays timely and relevant.
Explore More
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The most innovative fundraising platform in the world

We’re leading the way and doing something nobody has ever done… but don’t just take our word for it!
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Meta Social Good Partner
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Deloitte Fast 500 Winner
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Leader for G2 Fundraising Software &Conversational Marketing Category
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Anthem Award Winner -The Trevor Project Case Study
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Outreach Statistics by Channel

Channel
Open Rate
Click-Through Rate
Response Time
Cost Per Acquisition
Engagement Depth
Direct Messaging
80-90%
40-50%
Real-time (seconds)
$5-10
High
Email
20-25%
2-4%
1-2 days (slow)
$20-30
Low to moderate
Direct Mail
1-5%
0.5-2%
1-2 weeks
$50-100
Low
SMS
90-98%
20-30%
Real-time (Minutes)
$3-9
Moderate

Loved by fundraising leaders

"Since onboarding GoodUnited, my nonprofit has seen almost 2,000% increase in Facebook revenue."

headshot of Becca L - Annual Giving Director

Becca L.

Annual Giving Director

“GoodUnited has provided a way for us to activate our sticky supporter base on Facebook in a way no other tool can."

Chelsea Edwards of Colorectal Cancer Alliance

Chelsea E.

Sr. Director, P2P Giving
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Get the Direct Messaging Playbook

GoodUnited’s Direct Messaging platform transforms social media from a passive posting tool into a two-way engagement machine. With built-in messaging journeys, we help nonprofits