Direct Messaging
is the most powerful acquisition engine for nonprofits

Convert your Facebook followers into donors through 1:1 personalized DMs, because today’s supporters expect more than generic outreach: they expect connection.

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What is Direct Messaging?

Direct Messaging (DM) is a private, one-on-one way to communicate through platforms like Facebook Messenger, Instagram, and WhatsApp. Unlike public posts, DMs allow for personalized, real-time conversations in the digital spaces people already use.

For nonprofits, DMs are a powerful tool to share updates, answer questions, and encourage actions like donations or event sign-ups. This direct, familiar format helps build trust and deeper connections with supporters.

Explore Messaging

Why Direct Messaging?

Direct Messaging (DM) is redefining how nonprofits connect with their supporters. It enables personalized, one-on-one interactions on platforms where people already spend their time.

Meet Supporters Where They Are

Engage instantly via Messenger during live campaigns, real-time events, or page interactions.

Create Personalized Experiences

Deliver custom, on-brand messages for launches, thank-yous, and community moments.

Drive Smarter Engagement

Use data like location, behavior, and interests to deliver timely, relevant messages.
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START CONVERSATION

How Direct Messaging Works?

It’s more than just a message, it's a personal conversation that leads to stronger relationships, higher engagement, and real results.

5x Open Rates than Email

Supporters are far more likely to open and reply to DMs than emails, so your message actually gets seen.

25x More Engagement

DMs create two-way conversations that drive action, deepen relationships, and build real supporter loyalty.

Data-Driven

Real-time analytics let you track performance and improve every message—no guesswork, just results.

Automated + Personalized

Scale your outreach with smart automation that still feels human. Every message stays timely and relevant.

Turn Conversations Into Impact

GoodUnited’s Direct Messaging platform helps nonprofits turn passive social media into a two-way engagement engine. With smart automation and personalized journeys, you can connect with supporters at scale.

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We grew engagement by 110x using GoodUnited’s messaging journeys—
and our fundraising results followed.

Happy Nonprofit Partner

The most innovative fundraising platform in the world

We’re leading the way and doing something nobody has ever done… but don’t just take our word for it!

Meta Social Good Partner

Inc. Best in BusinessAward Winner - SaaS

Leader for 2023 G2 Conversational Marketing Category

Inc. 5000 Winner

Inc. Vet 100 Winner

2024 Anthem Award Winner

Deloitte Fast 500 Winner

Leader for G2 Fundraising Software &Conversational Marketing Category

Anthem Award Winner -The Trevor Project Case Study

Outreach Statistics by Channel

Channel

Open Rate

Click-Through Rate

Response Time

Cost Per Acquisition

Engagement Depth

Direct Messaging

80-90%

40-50%

Real-time (seconds)

$5-10

High

20-25%

2-4%

1-2 days (slow)

$20-30

Low to moderate

Direct Mail

1-5%

0.5-2%

1-2 weeks

$50-100

Low

SMS

90-98%

20-30%

Real-time (Minutes)

$3-9

Moderate

Loved by fundraising leaders

"Since onboarding GoodUnited, my nonprofit has seen almost 2,000% increase in Facebook revenue."

Becca L.

Annual Giving Director

“GoodUnited has provided a way for us to activate our sticky supporter base on Facebook in a way no other tool can."

Chelsea E.

Sr. Director, P2P Giving

Watch the Process

Get a clear, step-by-step look at what to expect and how each piece helps you grow faster and raise better.

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Get the Direct Messaging Playbook

GoodUnited’s Direct Messaging platform transforms social media from a passive posting tool into a two-way engagement machine. With built-in messaging journeys, we help nonprofits

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DOWNLOAD THE PLAYBOOK

Direct Messaging
is the most powerful acquisition engine for nonprofits

What is Direct Messaging?

What is Direct Messaging?