Turnkey, social-first peer-to-peer Challenges that acquire net-new supporters, drive donations, and build long-term community—all inside Meta.
From 2020–2024, many organizations scaled too quickly. Costs rose. Margins tightened. Teams pulled back. But disciplined execution brought the channel back—profitably.
We run a complete Challenge campaign—participant recruitment, community building, fundraising, and coaching.
Recruit participants into a time-bound, 30–60 day physical Challenge through targeted Meta ads.
Build momentum and retention with in-channel community. Keep participants engaged and fundraising-ready.
Convert participation into giving with social-first fundraising flows built inside the platform.
Coach fundraisers through direct messaging journeys powered by GoodUnited’s automation engine.
Designed to multiply impact without adding headcount or cannibalizing what’s already working.
Grow your file and your future fundraising potential. We exclusively target people who aren’t already in your database.
Suppress current P2P participants from all campaigns. Your Walk/Run/Ride is safe. We build alongside it, not against it.
Performance focus over vanity metrics. We measure what matters: cost per acquired supporter, conversion rate, net return.
“Disciplined execution works. We’re confident enough to put a promise behind it.”
You review and approve. We execute. No extra headcount required.
Challenges can power more than a moment. Capture net-new supporters and insights you can activate across acquisition, appeals, monthly giving, and future events.
See how the pipeline worksNo. We handle strategy, ads, optimization, and journeys. Your role is review and approval. Most partner teams report spending fewer than 2 hours per week during an active Challenge.
No. We suppress current P2P participants before running any ads. Your existing Walk, Run, or Ride participants are completely excluded. We focus only on net-new supporter acquisition.
Disciplined execution works. We’ve seen it across dozens of campaigns. We’re confident enough in the outcome to put a performance promise behind it—if you don’t beat benchmarks, you don’t pay.
This is qualification-based. We’ll confirm fit before launch to ensure Challenges are the right tool for your current program stage. Not every org qualifies—and that’s intentional.
Most organizations launch within a few weeks once qualified, aligned on creative, and ready to run. We handle the heavy lifting so your team doesn’t get stuck in setup.
Qualification-based. Turnkey execution. No long-term contract. Just a conversation about what’s possible.