GoodUnited's P2P Challenges platform helps nonprofits raise 10x more from Facebook fundraisers with zero extra staff time. Automated coaching, proven templates, and real-time insights — all built for your team.
Get a Free Strategy SessionFacebook Challenges are the fastest-growing P2P format — and nonprofits who move now are locking in donors, revenue, and habits before the window closes.
The average nonprofit retains less than 10% of first-time donors. Challenges create recurring giving habits.
Organic reach for Challenge fundraisers is 4x higher than standard posts — your message spreads for free.
Over 200 nonprofits are running Challenges today. Early movers have a 3-year head start on donor relationships.
Four steps from setup to a fully activated donor community — GoodUnited handles everything in between.
Choose a theme (steps walked, meals skipped, days of giving) and set the fundraising goal. We provide proven templates.
We activate your existing donor base via Messenger and help them create personal fundraising pages in under 2 minutes.
GoodUnited sends personalized Messenger messages that coach each participant to raise more — automatically, 24/7.
Post-challenge, we move participants into recurring giving journeys. You keep the revenue and the relationship.
Real results from real organizations using P2P Challenges to transform their fundraising.
Average revenue lift vs. standard Facebook fundraisers
Return on investment for organizations in their first year
Of participants who complete a Challenge donate again within 12 months
Raised by one nonprofit in a single 30-day Challenge campaign
We don’t just run your Challenges — we stand behind every result.
If we don’t hit your target return, we work for free until we do.
A real human from our team is accountable for your campaign outcomes.
See every dollar raised, message sent, and donor activated as it happens.
Month-to-month agreements mean you’re always in control of your investment.
We do the heavy lifting. You keep everything that matters.
Challenge design & strategy
Messenger automation & coaching
Participant recruitment campaigns
Performance reporting & optimization
100% of all funds raised
Full ownership of donor data
Your brand front and center
Complete control of your community
Across our platform, nonprofits running P2P Challenges see consistent, compounding returns year over year.
Nonprofits actively running Challenges on GoodUnited
Total raised through GoodUnited Challenges to date
Donors activated through Messenger journeys
Average donor lifetime value increase after completing first Challenge
Most organizations go from kickoff call to live Challenge in under 2 weeks. We handle all the setup.
No. Challenges work for organizations of all sizes. We’ve seen tremendous results with as few as 500 Facebook followers.
GoodUnited sends personalized, permission-based messages that guide each participant through their fundraising journey. No spam, no manual work.
We offer flexible pricing based on campaign goals and organization size. Book a strategy session to get a custom quote.
Join 200+ nonprofits using GoodUnited to transform Facebook followers into lifelong donors. Your first strategy session is free.
Book a Free Strategy SessionNo commitment required. No credit card. Just a conversation about your goals.